Babiew, a baby goods review site, holds an event for parents and children to enjoy sports in autumn. Pre-registration is now being accepted!
- The following is content from the press release -
(Head office: Shibuya-ku, Tokyo; CEO: Rina Kaneki), operator of the baby goods review site "Babiew," will hold "The World's Most Sober Sports Day 2025 by Babiew" will be held on Saturday, October 11, 2025 at Tokyo Midtown Yaesu.
Last year's first event was a great success, with a visitor satisfaction rate of 95%, as a family participation event that spotlighted the "simple but amazing" childcare skills of moms and dads in their daily lives and shared the real difficulties of childcare while having fun. Why not join us for a day of sports?
Pre-registration is now being accepted! :
https://www.babiew.com/campaigns/details/sekajimi2025
Parenting is like a sport! The World's Most Uncomplicated Athletic Meet" Overview
Babiew, a baby goods review site that boasts more than 10,000 reviews, is a sports event where moms and dads can enjoy the "simple but amazing" skills they have acquired through their daily child-rearing activities as if it were a "competition.
Participants will try their hand at original competitions inspired by bedtime routines, milk preparation, housework, and outings with the baby. Of course, babies are welcome to participate! There will be competitions for parents and children to enjoy together, a play area for babies to play, and special gifts for those who visit the event.
We recommend that couples challenge themselves to see who can achieve the higher score, mom or dad.
This year's event will once again bring smiles to the faces of mothers, fathers, and children with a humorous and warm presentation of "simple but amazing" child-rearing skills.
Event Details
Date & Time : October 11, 2025 (Saturday) 12:00 - 16:30 (last registration at 16:00) (Participation and exit during the event are OK)
Venue: Tokyo Midtown Yaesu Yaesu School Share Rooftop Sports Ground
Access:
Directly connected to JR "Tokyo" station and Tokyo Metro Marunouchi Line "Tokyo" station underground
3-minute walk from Kyobashi Station on the Tokyo Metro Ginza Line
Six-minute walk from "Nihonbashi" station on Tokyo Metro Tozai Line, Ginza Line and Toei Asakusa Line.
Total number of spectators: 1,000 expected
Admission: Free
Participation: Pre-registration required
Conditions of Participation
Children aged 0~2 years old
*You can also bring your older brother or sister who is 3 years old or older.
*Please note that neither adults alone nor children alone are allowed to participate.
Pre-registration is now being accepted! :https://www.babiew.com/campaigns/details/sekajimi2025
Competitions
Unique competitions that will make you giggle and laugh. We hope you will join us for the first field day you can try after becoming a mom or dad!
Please note that there is a possibility that some contents may be changed on the day of the event.
One-hand-holding de clean-up ball rolling（Parent and child)
Challenge yourself to see if you can clean up with your feet while holding your baby with one hand!
This competition was born from the fact that many mothers and fathers are dexterous not only with their hands but also with their feet after their children are born.
The Bedtime Tontine Challenge.
The challenge is to see how accurately you can perform the rhythmic "thump" when putting a baby to sleep!
This is a competition in which participants will demonstrate their "'thumping' ability," which is trained daily to put down a lazy baby to sleep.
Stealth obstacle race (moms and dads only)
After the baby goes to sleep, "theA "make a sound and you're out" obstacle race.Complete the tasks and reach the goal!
In this competition, participants are required to demonstrate their "stealthy stealthy steps" that they have been trained daily by staying quietly after the baby sleeps so as not to wake him or her.
Sock-pong-pong ball game (parent and child)
How many pairs of socks can you throw into a laundry basket while holding a baby in one hand!
I am confident in my ability to do household chores, such as putting away messy toys with one hand and putting laundry in the laundry basket with the other, while nursing my baby! This competition was born from the voices of many mothers and fathers who said, "I am confident in my housework skills.
One-Handed Carrying de Quick Response Challenge (Parents and Children)
The contestants compete to see how quickly they can pull out designated items from a bag while holding a baby in one hand.
Checking out at the supermarket, unlocking the door, or writing something ...... can be done by oneself without difficulty, but with a baby in one's arms, it is difficult! This competition was born from the voices of mothers and fathers who said, "I can do it easily by myself, but it's hard with a baby in my arms!
Other competitions:
- Milk temperature perfect championship
- Oyako de sit-ups
(lessening the significance or value of the previous word) the likes of
How to participate
Please register using the pre-registration form.
https://www.babiew.com/campaigns/details/sekajimi2025
Inquiry (Corporate)
We are looking for companies that share the concept of this event. If you are interested, please contact us using the inquiry form below.
https://www.beffy.jp/#contact
What is "Babiew"?
Babiew" (https://www.babiew.com/ ) is the most referenced* baby product review site today.
It was established by a mother who has experienced firsthand the difficulty of selecting baby goods so that both mothers and fathers can be involved in child-rearing from the same perspective during the pregnancy period. The site's policy is "no stigma" and "no advertising manipulation of rankings," and the reviews posted daily based on actual use experience are highly trusted by users and supported by many mothers and fathers when preparing for the birth of a baby or buying more baby goods. The name of the service, "Babiew," was coined with the idea of "making it easy for anyone to examine and review baby goods (Baby Goods).
Click here to visit the Babiew service website:https://www.babiew.com/
Beview's official SNS
Instagram (@babiew.ranking)
https://www.instagram.com/babiew.ranking
X (formerly Twitter)
https://twitter.com/Babiew_com
About BEFFY Corporation
With the vision of "creating a happy world where moms and dads can truly enjoy their everyday lives," the company operates Babiew, Japan's first ranking and review site specializing in baby goods. The company also provides marketing support to companies that offer a variety of products and services targeted at moms and dads. 1Winner of the TP2T Awards 2023 Qualified Award. Selected for the latest edition of Weekly Toyo Keizai's "100 Amazing Ventures" 2024.
BEFFY Inc.
https://www.beffy.jp
Representative Director & CEO: Rina Kaneki
Establishment: October 2022
Location: 150-0043
1-10-8 Dogenzaka, Shibuya-ku, Tokyo
Shibuya Dogenzaka Tokyu Building 2F-C
