65% usually purchase from e-commerce sites
- The following is content from the press release -
Summary of Survey Results
- 65% of respondents usually use e-commerce sites to purchase baby consumables
- 79% of respondents said they usually buy baby consumables through e-commerce because it saves them the trouble of going out to buy them.
- Diapers" is the most frequently purchased item on e-commerce sites (81%)
(Head office: Chiyoda-ku, Tokyo; President: Yoshito Yamaguchi), a company that uses cutting-edge analysis of customer feedback to increase the number of fans, regularly conducts consumer awareness surveys among "FANCURU" members. This time, 631 "Funkuru" members (134 males and 497 females) were surveyed about the frequency of EC purchases of baby consumables such as diapers and milk, and the items they frequently purchase.
More than half of the respondents, 65%, use e-commerce sites to purchase baby consumables such as diapers, baby formula, and baby food. By age group, 72% of those in their 30s regularly purchase baby consumables on e-commerce sites. The most common reason for using e-commerce sites was "to save time and effort in going to the store" at 79%, followed by "to earn points" at 61% and "because it is difficult to carry back from the store" at 59%. Diapers were the most frequently purchased item on EC sites at 81%, followed by wipes at 49%.
results (of a study)
1. 65% of respondents usually use e-commerce sites to purchase baby consumables
2. 79% of respondents said they usually buy baby consumables through e-commerce because it saves them the trouble of going out to buy them.
3. 81% of respondents purchase disposable diapers on e-commerce sites.
In addition to the above, the survey also asked a total of 25 questions about what is important when choosing baby products and switching products to use.
Survey Summary
Survey method: Internet survey
Surveyed: General consumers
Respondents: 1.5 million users nationwide registered with FANCURU
Number of respondents: 631 (134 males, 497 females)
Survey period: August 1-18, 2025
Survey Item: Consumer survey on baby products (consumables)
Number of questions: 25
*The composition ratios in the graphs are rounded to the nearest whole number, so the total may not equal 100%.
*If you would like to receive the full results of this survey, please contact us.
*Requests when citing the results of this surveyWhen citing the results of this survey, we ask that you take the following actions.
Please indicate "Fancrew Inc. research" in the credits.
When you quote us on the web, please use the "Funkuru" (https://www.fancrew.jp(Please grant the link).
About Funkuru
By analyzing the opinions of customers and employees with our unique patented technology, we provide a variety of web services to all industries to help improve store operations, product development, sales activities, employee engagement, and more. We also provide marketing support services such as the operation of "Funkuru," a hands-on information site, and Internet research.
About Us
Company Name: Funkuru Inc.
Representative: Yoshito Yamaguchi, President and Representative Director
■Capital: 100 million yen
Established: August 26, 2004
Location: TMM Building 4F, 1-10-5 Iwamotocho, Chiyoda-ku, Tokyo
TEL: 03-4400-6630
FAX: 03-5809-1468
■URL:https://www.fancrew.co.jp/
Business description: Operation and development of "Fancrew CR," a customer visit survey
Operation and development of consumer monitor survey "Fancrew MR
Operation and development of Fancrew PR, a sales promotion and in-store survey
Operation and development of Fancrew ICR and CSR, a tool to improve contracting rates
Operation and development of the Fancrew ES employee satisfaction survey
Operation and development of "Funkuru," a hands-on information site
Internet Research/Marketing Support
Inquiries about this matter
■Funkuru Inc. (Contact: Public Relations, Email: pr@fancrew.co.jp)
