Acquire new customers with "1 yen for the first month plan" and promote usage from existing customers with coupons to increase LTV.
- The following is content from the press release -
(Head office: Narashino-shi, Chiba; Representative Director: Kosuke Kawasaki), which operates the "Cha Cha Cha" rental subscription service for educational toys, will launch an initiative in August 2025 to distribute discount coupons to existing "Cha Cha" customers.
Currently, coupons are available for discounts on admission to Sanrio Puroland, which is highly popular among men and women of all ages; a coupon for 0 yen off the regular 5,500 yen (including tax) admission fee to Gakken Gakken Gakken; a coupon for 351 TP6 off the "Linette" home delivery cleaning service that eliminates the need to carry heavy clothes, and more. and more.
We will also be distributing various other coupons that will be useful for your child-rearing. Please take advantage of this opportunity.
We are also looking for companies that do not currently have a coupon handling partnership with us to take advantage of our efforts and work together with us to support families raising children.
Contact: info@chachacha-toy.com
A treasure trove of educational toys for children from 3 months to 6 years old! ChaChaCha" Supports Growth with Diverse Lineup
Cha Cha Cha" is a subscription service that provides educational toys tailored to the growth and development of children from 3 months to 6 years of age. There are many excellent, high-quality educational toys in the world. We carefully select the toys we handle from among them with our customers in mind. As a result, our lineup is diverse and includes approximately 700 different types of toys, from long-established brands, new toy manufacturers, and character products to Gakken Stayful supervised products with an emphasis on learning elements.
This service keeps children excited and thrilled as they borrow and find their favorite things through toys.
As of August 2025, the total number of "Cha Cha Cha" users exceeded 15,000, a growth of 25% compared to the previous year.
This coupon is our way of saying thank you to all of our customers who continue to patronize Cha Cha Cha. We also hope that families with children who have not yet used Cha Cha Cha will take this opportunity to experience our service and truly feel "glad I chose Cha Cha Cha! We hope that all the families who have not yet used Cha Cha Cha will take this opportunity to experience the service and truly feel "glad I chose Cha Cha Cha!
We are grateful that many of our customers are new to Cha Cha Cha, but this time we wanted to do something to return the favor to those who are already supporting us. Our service is designed to support children's growth. That is why we have started this coupon program to enrich the daily lives of these families as much as possible.
We were also happy to have companies such as Lynette, Gakkenkyu, mederi, and Eat Choku raise their hands in sympathy. We hope that "Cha Cha Cha" will be a catalyst to deliver valuable information and experiences to families raising children. We would like to continue to explore such a form of subscribing." (Representative Kosuke Kawasaki).
We are currently offering a "1 yen for the first month plan" exclusively for new customers.
We hope you will take advantage of this opportunity to use Cha Cha Cha. We hope that by using the various coupons, you will be able to bring even one more smile to your face in your daily life.
We welcome media requests for interviews!
- Trends in the Educational Toy Industry
- Trends in the Subscription Industry
- Growth Factors for Cha Cha Cha
- How to acquire new customers and nurture existing customers
- LTV improvement measures
and more. Please feel free to contact us!
What is Cha Cha Cha, a subscriber with unlimited use of educational toys?
Cha Cha Cha" is a subscription-based rental service that allows you to exchange toys once every two months to match your child's growth. Since there is no need to pay for lost, damaged, or soiled parts, children can play to their heart's content without worrying about additional fees.
Mainly for ages 3 months to 6 years old, our toy selection professionals carefully select and deliver toys from famous brands and characters, as well as educational toys supervised by Gakken Stayful. In addition, you can request your favorite toy each time from the catalog included with your first toy.
This service is full of innovations that make childcare fun, not only during playtime with toys, but also during the time spent selecting toys.
Corporation of Independence
Head Office: Jiritsu no Daiichi Building, 1-25-12 Okubo, Narashino-shi, Chiba 275-0011, Japan
Representative: Kosuke Kawasaki, Representative Director
Established: October 29, 2014
Capital: 30.5 million yen (as of August 2025)
Business activities: Employment support type A business, after-school daycare services, subscription of educational toys
HP:https://syuro-shien.co.jp/
Inquiries about this matter
Attn: KASHIMA Ryutaro
Mail: info@jiritsuno.com
