-The new product will go on sale on October 23, 2025 (Thursday). - A choice of exclusive software will create a "magical time for the family.
- The following is content from the press release -
(Headquarters: Shinagawa-ku, Tokyo; President and CEO: Yukio Sugino; hereafter "SEGA FEVE") will release a new product "Dream Switch Basic Set" (SRP: 9,350 yen including tax), the first full model change in the "Dream Switch" series, a projector-type picture book that adds color to parent-child time before bedtime. The new product will go on sale on October 23, 2025 (Thursday) at toy specialty stores, toy sections of department stores and mass merchandisers, and Internet stores nationwide. In conjunction with this release, eight types of separately sold software titles (SRP 2,200 yen and up, including tax) will also go on sale on the same day to suit the "favorite" of each child and family.
The savior of childcare is now available in a new, more advanced version.
The "Dream Switch" series, which has transformed the precious time before bedtime when children end their day with peace of mind into something even more special, is now in its 9th year since its launch in 2017. The Dream Switch series has been meeting the needs of parents who want to read their children a lot of picture books and help them get a good night's sleep for their growth, and has been trusted as a "savior for childcare" through social networking and word of mouth.
This time, the series has undergone its first full model change to deliver a "new bedtime experience" that fits today's diverse child-rearing lifestyles, use of technology, and changes in family structure and living space.
A new proposal for a "magic time" before bedtime that is more enjoyable, more comfortable, and more convenient.
The greatest evolution of this model is to change the "painful time before bed" into a "magical time" for parents and children that we hope will last longer. In addition to the traditional "read-aloud," the new model offers a new "bedtime routine" experience that can be freely customized to suit the preferences of the family and the growth of the child.
The combination of the main unit and a wide variety of additional software is also a key feature of the system, offering a diversity of experiences that will spark parent-child conversations such as, "Which one should I play today? and parent-child conversations expand, and the diversity of experiences is another key point. With fathers participating in childcare and the increasing use of digital devices, this product is an ideal choice for today's families with diverse ways of spending time before bedtime.
Three key points
Cost performance
With a suggested retail price of 9,350 yen (tax included, about 1/2 the price of the previous model *1), this entry-level model is easy on the pocketbook, with 36 types of rich content built in and a "choose only what you want" software system that can be purchased separately.
(2) Taipa (Time Performance)
The stamp card function makes you want to continue using the program every day, the content combines healing music and stretching, and the ending sequence encourages you to fall asleep. Parents and children can feel satisfaction and restful peace of mind even in a short period of time.
(3) SPEPA (Space Performance)
The main unit is approximately 50% smaller *2. It is easy to use in the bedroom, in the car while staying in the car, or anywhere else. Dream Switch" has evolved into a product that can perform multiple functions such as picture books, stretching, learning, and music all in one unit.
*1: Comparison with conventional models *2: Volume ratio with conventional models
Update to an even more special space with a choice of software lineup
The new "Dream Switch" offers a rich lineup of eight exclusive software titles to meet the diverse needs of the users who love to play. The eight software titles include four Disney Characterz, Osaru no George, Kuma no Gakko, and Sanrio Characterz, as well as Japan and World Storytime, a collection of folktales from Japan and around the world. The software can be freely customized to suit your child's growth and preferences.
The main unit has two dedicated software adapter plugs to minimize the need for replacement.
Basic Set: Contents List
| trade (brand) name | Dream Switch Basic Set |
| Number of contents | 36 types (6 stories: Japanese, 6 stories: English, 5 types of Rokuon, 11 types of Manabi, 7 types of Relax, 1 stamp) |
| Included Works | The Three Bears, Bremen's musical band, The Rabbit and the Tortoise, The Cat in the Long Shoes, The Three Little Pigs, The Big Head |
Software Lineup List
| trade (brand) name | Dream Switch Exclusive Software Disney Characters 1 |
| Number of contents | 30 types (10 stories, 13 Roku-Roku, 5 Manabi, 1 Relax, 1 Stamp) |
| Included Works | Dumbo, Peter Pan, Pinocchio, Alice in Wonderland, Mickey Donald Goofy's Three Musketeers, Bambi, Doggie Tales, 101 Doggies, Mickey's Jack and the Blisterbug, Minnie's Little Red Riding Hood |
| trade (brand) name | Dream Switch Exclusive Software Disney Characters 2 |
| Number of contents | 30 types (10 stories, 13 Roku-Roku, 4 Manabi, 2 Relax, 1 Stamp) |
| Included Works | Anna and the Snow Queen, Anna and the Snow Queen: Kazoku no Omoide, Anna and the Snow Queen 2, Anna and the Snow Queen 2: Mahou no Tegami, Anna and the Snow Queen 2: Olaf's Token, Beauty and the Beast, Clever Belle, Belle Goes to Paris, Snow White, Sleeping Beauty |
| trade (brand) name | Dream Switch Exclusive Software Disney Characters 3 |
| Number of contents | 30 types (10 stories, 13 Roku-Roku, 5 Manabi, 1 Relax, 1 Stamp) |
| Included Works | Toy Story, Toy Story 2, Toy Story 3, Toy Story 4, Toy Story Westerns, Finding Nemo, Finding Dory, Inside Head, Soulful World, Remember Me |
| trade (brand) name | Dream Switch Exclusive Software Disney Characters 4 |
| Number of contents | 30 types (10 stories, 13 Roku-Roku, 4 Manabi, 2 Relax, 1 Stamp) |
| Included Works | Rapunzel on the Tower, Rapunzel on the Tower: The Perfect Birthday, Anna and the Snow Queen: Elsa's Surprise, Anna and the Snow Queen: Anna the Queen, Moana and the Legend of the Sea, Sugar Rush, Little Princess Sophia: The First Story, Little Princess Sophia: The Cute Unicorn, Tinker Bell Cute Unicorn, Little Princess Sophia: The Little Princess Sophia Slumber Party, Tinker Bell |
| trade (brand) name | Dream Switch Exclusive Software Sanrio Characters |
| contents | 74 types (53 words, 11 English sounds, 2 sounds, 7 relaxing, 1 stamp) |
| Included Works | 4,000 words (Japanese and English) from Gakken's dictionary, 5 English songs, 5 karaoke songs, 1 hand-playing song, and other various contents for learning. |
| trade (brand) name | Dream Switch Exclusive Software Bear's School |
| Number of contents | 66 types (6 stories: Japanese, 6 stories: English, 18 types of audio recordings, 11 types of learning, 10 types of relaxation, 1 stamp, 14 types of original content) |
| Included Works | Bear's School, Jackie's Bakery, Jackie's Bicycle Ride, Jackie's Cooking, Jackie's Birthday, Jackie's Sports Day, Jackie's Sports Day |
| trade (brand) name | Dream Switch Exclusive Software Osaru no George |
| Number of contents | 32 kinds (10 stories: Japanese, 10 stories: English, 5 kinds of Rokuon, 5 kinds of Manabi, 1 kind of Relax, 1 kind of Stamp) |
| Included Works | Animation Osaru no George: Uki Uki Boat, Monkey We Dance, Acorn Sukusuku, Pigeon's Home, Aim at the Hole in One, I Can't See It, Carrots I Love! I love carrots! Tadpole is a Frog Boy, Aim for the Olympics, Let's go to Hawaii! |
| trade (brand) name | Dream Switch Exclusive Software Japan and the World |
| Number of contents | 80 types (30 stories in Japanese, 30 stories in English, 9 types of audio recordings, 5 types of learning, 5 types of relaxation, 1 stamp) |
| Included Works | Japanese folktales: Momotaro, Issunboshi, Urashima Maroro, Omusubi Kororin, Kasajizo, Kamotori Gombe, Carrot, Burdock and Radish, Furuya no Mori, Kachikachiyama, Hekko Kiyomesama, Mukade no Ishamukae World fairy tales: Red Riding Hood, Nigihime, The Country Rat and the Municipal Rats, Frogs and Frogs, Thumbelina, The Night Wind and the Pandemonium, Fox and Vine, The King Who Came to Be a Cockatoo, The Donkey, The Dwarf's Kutsuya, The Three Crickets, The Donkey Who Chokes, Sparrow on a Cat, Hansel and Gretel, The Ugly Little Duckling, The Careless Inu, The Lion and the Mouse, The Lioness and the Mouse, The Donkey Who Fell from the Duck's Duck, The Lioness and the Mouse Who Fell from the Duck's Duck The Lion and the Mouse, The Donkey with the Lion's Caw, The Ant and the Giraffe |
Product Information
- Product name: DREAM SWITCH Basic Set
- Contents: main unit x 1, remote control x 1, base x 1, dedicated software x 1, power cable (USB-TypeC-USB-TypeA) x 1, instruction manual x 1, warranty card x 1
- Product size: 137 mm (width) X 133 mm (height) X 91 mm (depth)
- Ages: 3 years and up
- Price: 9,350 yen (tax included)
- Copyright：ⒸSEGA FAVE 2025
- Scheduled release date: October 23, 2025 (Thursday)
- Product name: Software for DREAM SWITCH
Disney Characters 1-4 - Contents: Exclusive software x 1
- Product size: 24 mm (width) X 32 mm (height) X 1 mm (depth)
- Ages: 3 years and up
- Price: 2,200 yen each (tax included)
- Copyright：ⒸDisney Ⓒ Disney/Pixar
- Scheduled release date: October 23, 2025 (Thursday)
- Product name: Software for DREAM SWITCH
Sanrio Characters - Contents: Exclusive software x 1
- Product size: 24 mm (width) X 32 mm (height) X 1 mm (depth)
- Ages: 3 years and up
- Price: 2,200 yen (tax included)
- Copyright：Ⓒ2025 SANRIO CO.,LTD.TOKYO,JAPAN
Gakken Co. - Scheduled release date: October 23, 2025 (Thursday)
- Product name: Software for DREAM SWITCH
the Bear School - Contents: Exclusive software x 1
- Product size: 24 mm (width) X 32 mm (height) X 1 mm (depth)
- Ages: 3 years and up
- Price: 2,200 yen (tax included)
- Copyright：ⒸBANDAI
- Scheduled release date: October 23, 2025 (Thursday)
- Product name: Software for DREAM SWITCH
Cuban George - Contents: Exclusive software x 1
- Product size: 24 mm (width) X 32 mm (height) X 1 mm (depth)
- Ages: 3 years and up
- Price: 2,200 yen (tax included)
- Copyrights: Ⓒ & 🄬 UCS LLC and HC LLC Cooperation: Gold Star Inc.
- Scheduled release date: October 23, 2025 (Thursday)
- Product name: Software for DREAM SWITCH
Story of Japan and the World - Contents: Exclusive software x 1
- Product size: 24 mm (width) X 32 mm (height) X 1 mm (depth)
- Ages: 3 years and up
- Price: 4,400 yen (tax included)
- Copyrights: ⒸHiroko Reijo and Mariko Shinju/Kodansha
Hisako Kikimasho and Takaaki Nomura/Kodansha
ⒸSueyoshi Akiko, Wakayama Shizuko/Kodansha
Ⓒ Tachihara Erika, Wakayama Shizuko / Kodansha
(Ⓒ Erika Tachihara, Moe Nagata / Kodansha Ltd.
(ⒸTazuko Sasaki, Suzuko Makino / Kodansha Ltd.
ⒸSEGA FAVE 2025
Scheduled release date: October 23, 2025 (Thursday)
SEGA and the SEGA logo are registered trademarks of SEGA Corporation or its affiliates.
SEGA and the SEGA logo are registered trademarks of SEGA Co.
