赤ちゃんとおでかけを楽しめる「夏スポット」とは？
- The following is content from the press release -
(Minato-ku, Tokyo; CEO: Takamichi Shimomoto; hereafter, "Act Indi"), operator of "Iko yo," one of Japan's largest information websites on outings with children, has released "Iko yo," a website that highlights real parent-child behavior based on surveys and interviews.Iko yo Family Labat "0歳〜2歳の赤ちゃんとの夏のおでかけWe conducted a survey and analysis of the
先行リリース夏のおでかけであるとうれしい設備ランキング／いこーよファミリーラボ夏のおでかけ調査①もご覧ください。
Topics.
▶赤ちゃんとおでかけしてよかったスポット1位."お祭り・フェス・マルシェ"
▶2位は「水族館」
▶「テーマパーク・遊園地」、「室内遊び場」が同率3位
▶ Summary
(This release is entitled "Announced! Ranking of popular spots and facilities for summer outings with babiesThe following is a partial excerpt of the The full text is available atthis way (direction close to the speaker or towards the speaker))
赤ちゃん（0～2歳）とおでかけしてよかった日帰りスポットランキング2025 1位は「お祭り・フェス・マルシェ」！
子供が赤ちゃん（0歳～２歳）のとき、「日帰りのおでかけ」で楽しかった場所について複数回答で聞いたところ、最も人気のおでかけ先は1位「お祭り・フェス・マルシェ」（45.5%）でした。続いて2位は「水族館」（42.9％）、3位は同率で「テーマパーク・遊園地」と「室内遊び場」（41.6％）が入りました。
1位「お祭り・フェス・マルシェ」季節限定の特別なイベントに赤ちゃんもママパパも大喜び！
1位に選ばれた「お祭り・フェス・マルシェ」におでかけした感想には、次のようなエピソードが寄せられました。
- 「地域の地蔵盆で初めて花火を見て、不思議そうにしていた」
- 「小さいながらも地域の人たちと交流できて、よい経験になった」
これらの回答からは、赤ちゃんが花火の色と音に反応したり、地域の人に話しかけられてうれしそうにする様子を保護者が「楽しい思い出」として感じている様子がうかがえます。
2位「水族館」非日常を楽しめる屋内施設が夏のお出かけでは好評
2位の水族館（42.9%）には、以下のコメントなどが寄せられました。
- 「イルカショーでイルカがジャンプするたびに声を上げて笑っていました。その様子を見て、親のほうがうれしくなりました」
- 「歩き始めの頃、涼しいので水族館に連れていきました。大きな水槽の前まで、よちよち歩きで必死に見に行く姿が可愛くて、忘れられない思い出です」
水族館は赤ちゃんにとって新鮮な刺激が多く、よちよち歩きの時期でも安心して楽しめる屋内施設であることが高い満足度につながっているようです。
3位以降の結果やママパパのコメントは「発表！赤ちゃんと夏のおでかけ人気スポット＆設備ランキング」をご覧ください。
参照：発表！赤ちゃんと夏のおでかけ人気スポット＆設備ランキング
まとめ：赤ちゃんとの“夏のおでかけ”は、涼しさ・安心・参加体験がカギ！
0歳〜2歳の赤ちゃんとの夏のおでかけは、「夏だけの非日常体験」や「屋内の涼しさ」、「安心できる設備環境」などが人気のポイントとしてうかびあがってきました。
1位となった「お祭り・フェス・マルシェ」は、季節限定の特別な雰囲気や地域の交流が、赤ちゃんにとっても保護者にとってもかけがえのない体験になっているようです。また、水族館や室内遊び場など、屋内で安心して楽しめる場所も上位に入り、暑さを避けつつ赤ちゃんも保護者も楽しめる点が好まれています。
先行リリースした「赤ちゃんと夏のおでかけにあるとうれしい設備ランキング」では、おむつ替えスペースや授乳室といった基本設備に加え、暑さ対策や飲食物の入手のしやすさ、着替えのしやすさといった“現場での安心感”につながる設備を探してから、おでかけの計画を立てる子育て世帯の様子が見られました。
参照：発表！赤ちゃん（0歳～2歳）と猛暑の夏のおでかけであるとうれしい設備ランキング
猛暑の夏、赤ちゃんとの外出は準備や気配りが求められますが、親子の特別な思い出作りにもなります。子育て世帯が安心して楽しめるおでかけ環境の整備も求められています。
いこーよファミリーラボ夏のおでかけ調査①発表！赤ちゃん（0歳～2歳）と猛暑の夏のおでかけであるとうれしい設備ランキング2025
夏のお出かけ調査①と併せて記事作成や番組作り、企画にお役立てください。
Survey Summary
Survey method: Internet questionnaire
Survey area: Nationwide
Target: "Iko yo" members
Survey period: June 2025
Number of samples: 310
If you wish to publish or quote the contents of this survey in any media, please contact our public relations department (pr@actindi.net) before publishing or quoting it, and please include a credit to "Ikoiyo Family Lab Research" and the URL of the article in the publication or quotation.https://iko-yo.net/articles/18029(Please describe).
What is "Iko yo"?
Launched in December 2008, "Iko yo", a website for information on outings with children, is used by approximately 80% of the child-rearing population and provides information on more than 99,000 facilities and 91,000 reviews nationwide (as of May 2025).
The "Iko yo" service site:https://iko-yo.net/
What is "Ikoiyo Family Lab"?
We are a co-creation child-rearing marketing lab that conducts weekly surveys through Iko yo's monitor members and publishes the data. We conduct independent research and analyze the interests and trends of the child-rearing generation, focusing on the childcare, education, and outing markets. We disseminate knowledge that is useful for planning and promoting services and products.
To companies targeting the childcare market, please contact us anytime if there is anything we can do to help you.
Seasonal Events Iko yo Family Lab Survey 2025
▶︎Announcement! Top 10 Seasonal Events & Customs in July that Kids Will Love(https://iko-yo.net/articles/17883)
▶Announcement! Top 10 Seasonal Events & Customs in June(https://iko-yo.net/articles/16855)
▶Announcement! Top 10 Father's Day Gifts(https://iko-yo.net/articles/16982)
▶Announcement! Top 10 Mother's Day Gifts!(https://iko-yo.net/articles/16547)
▶Children's Day Survey: Half of respondents did not purchase "May Dolls & Carp Streamers(https://iko-yo.net/articles/16512)
Lifestyle of Child-Rearing Households Iko yo Family Lab Survey 2025
▶︎Announced! Ranking of popular spots and facilities for summer outings with babies(https://iko-yo.net/articles/17795)
▶70% of the respondents changed their outings due to this summer's heat wave! No. 1 Heat Stroke Goods Ranking Announced(https://iko-yo.net/articles/17731)
▶What to buy in July: No. 1 Children's toys, No. 2 Water toys(https://iko-yo.net/articles/17386)
▶Announced! Travel Package Tour Company Ranking by Households with Children(https://iko-yo.net/articles/17247)
▶Announced! Ranking of Main Credit Cards for Households with Children(https://iko-yo.net/articles/17097)
▶Announcement! The BEST 10 ages for children's smartphone debut(https://iko-yo.net/articles/16700)
▶Expo '70 - To Go or Not to Go? Will you go to the Expo? More than a majority of respondents in Kansai are going.(https://iko-yo.net/articles/16029)
▶Signs of an increase in "minpaku" households raising children (over 90% want to use it again)(https://iko-yo.net/articles/15959)
▶Announcement! Kids' Favorite Conveyor-belt Sushi Chain BEST10|No.1, Hamasushi No.1(https://iko-yo.net/articles/15677)
▶70% of parents regret lack of financial (money) education(https://iko-yo.net/articles/14900)
July Parenting Ranking Special 2025
Summer is in full swing in July, and we have lots of tips for a fun family vacation! Real voices from Ikoiyo Family Lab's survey on children's summer vacation, heat measures, ideas for fun and learning, and more. It also provides solutions to child-rearing problems!
July 2025 Kanto｜How to stay cool for babies 0, 1, 2 years old and! Tokyo, Kanagawa, Saitama, Chiba(https://iko-yo.net/articles/17252)
Latest July 2025! Nationwide Pool Openings & Pool Opening & Water Fun Events Summary｜Updated Almost Daily!(https://iko-yo.net/articles/17250)
The latest in July 2025] 6 Swimsuits and Swimwear for Children & Babies, etc.(https://iko-yo.net/articles/17110)
July 2025 Update: Moms and Dads Pay Attention! 5 trends of "Children's floatation devices" are here this summer! For Babies, Too!(https://iko-yo.net/articles/17109)
Latest July 2025] Protecting Babies & Children's Skin! New 2025 "sunscreen" for family use and sensitive skin.(https://iko-yo.net/articles/17108)
Iko yo Summer Vacation Special 2025
From nature experiences, events, and learning contents, children's "I want to do it! to experience nature, events, and learning contents. It is also useful as a hint for free research and for making memories with your family.
Iko yo Pool & Jabu Jabu Pond Special 2025
A comprehensive list of recommended swimming pools by age group, including outdoor, indoor, and heated pools! Many spots where even small children can safely enjoy themselves are also listed. Refresh yourself during the hot summer by playing in the water!
Iko yo Jiyu Kenkyu Special 2025
Introduces a large number of free research themes that can be selected by grade level and genre! Full of ideas for experiments, observations, crafts, etc. that you can do at home. We support your summer "I want to learn! in the summer.
