〜MediaActive and Toei Animation's joint venture, the first of a new virtual phone application using IP
- The following is content from the press release -
(Headquarters: Shinagawa-ku, Tokyo; Representative Director: Takaki Sasaki; hereafter "Media Active"), in a joint venture with Toei Animation Co! Pretty Cure Phone", a joint venture with Toei Animation Co.
Moshi moshi! Pretty Cure Phone" is an application based on the concept of "Good morning, good night, and anytime you want our support! It is an application for smartphones based on the concept of "Always with Pretty Cure!
Children receive calls from their favorite Pretty Cure characters and are encouraged, praised, and cheered on... It is a virtual phone application where children can imagine "who they want to be" and get support to get closer to that "who they want to be. The application is a virtual phone app where children can imagine "who they want to be" and get support to become that person.
Whenever children have trouble getting ready in the morning, eating, sleeping, or trying to do their best, Precure is there to encourage them by phone. "Good job! You did great! We're always with you! and "We're always with you!" and by receiving praise from Pretty Cure, children's emotional growth is encouraged.
During the broadcast of "Kimi to Idol Pretty Cure♪", the app content will be developed with a focus on the series.
This application is based on the know-how of behavior-promoting voice messages that accompany children's lifestyles, cultivated through the "Oni Kara Phone" series, which has accumulated more than 26 million downloads, and is created by Toei Animation to reproduce the world of Pretty Cure in its messages.
MediaActive has developed a virtual phone platform through technological development, and has succeeded in completing operations on the platform, except for basic development operations such as server and store settings. It is now possible to develop virtual phone applications more quickly and with lower initial costs than before.
Therefore, we have decided to distribute the first installment in the "Pretty Cure" series, which has been highly requested since its development. We plan to continue to develop virtual phone content utilizing a variety of IPs.
Development Background
Through the development and operation of "Oni Kara Phone" for many years, Media Active has come to realize how important it is to accumulate successful experiences and nurture the mind during childhood. On the other hand, in today's society, where the nuclear family is increasingly prevalent, the role of child-rearing tends to be concentrated on the parents, and the number of experiences of being scolded and praised by adults other than the parents is decreasing.
Through the tool of the virtual phone, we would like to provide "opportunities" for children to be scolded and praised. When the child's behavior changes, we hope that parents will be able to communicate with the child by saying, "Wow! We hope that this will deepen communication between parents and children. The app can sometimes play the role of telling the child what to do or inviting the child to do something.
Media Active will continue to increase the number of virtual phone applications that support children's growth and bring new options and smiles to child-rearing through the appeal of IP and the power of technology.
Details
- Price: Free (with some in-app purchases)
- Distribution: App Store, Google Play
- Official site:https://www.precure-denwa.com/
- Pre-registration is here.
[iOS]:https://apps.apple.com/jp/app/id6748055118
[Android]:https://play.google.com/store/apps/details?id=jp.co.toei_anim.precure_denwa
Subscription Course Details
Hello! Course."
Price: 330 yen per month (including tax)
Contents: All telephone contents of one favorite Pretty Cure, monthly updated "Morning Call".
You can choose your favorite Precure when you enroll in the course.
More! Hello! Course."
Price: 660 yen per month (including tax)
Contents: All implemented phone contents, monthly updated "Morning Call", "Cafe Glitter Mini Game".
The application screen is an image under development. Actual images may differ.
operating company
Company name: Media Active Co.
Representative: Takaki Sasaki
Location: Omori Bellport E, 8F, 6-22-7 Minami-Oi, Shinagawa-ku, Tokyo
Established: July 19, 2006
Capital: 211.16 million yen (including capital reserve)
URL:https://www.media-active.co.jp
