The House of Councillors election is coming up on July 20. Research conducted among households with children revealed a strong interest in policies that focus on the growth and future of their children rather than immediate concerns.
- The following is content from the press release -
The House of Councillors election is coming up on July 20. Each party is advocating a variety of policies related to families and child rearing.
Therefore, MIKI HOUSE Kosodate SOKENDAI Co., Ltd. has decided to conduct a survey of MIKI HOUSE Kosodate SOKENDAI LINE registered users.Policies of interest to households raising childrenAn urgent survey of the We found strong interest in policies for your child's growth and future.
Q1. Do you plan to vote in this Upper House election?
The largest number of respondents "plan to vote before the election date" because it is the middle day of a consecutive holiday weekend. 82.4% of respondents said they would vote both on the day of the election and on the day of the election, indicating that households with children are highly interested in the House of Councillors election.
Of those who answered "don't know yet" or "won't vote," 18.7% are pregnant. Some may be nearing their due date or planning to return to their hometown.
Q2. Please indicate your level of interest in the following policies.
response items
- Consumption tax reduction as a measure against high prices
- Cash transfers as a countermeasure against high prices
- Promote free education and childcare
- Realization of a selective system of married couples' surnames
- Reduction of social insurance premiums
- Expansion of child allowance
- Eliminate concerns about the pension system
- Encouragement of male employees to take maternity leave
- Housing assistance for households with children
- Food safety and stable supply
- Subsidized or free of charge expenses related to pregnancy and childbirth
Top 3 Policies that Households Raising Children Are "Very Concerned" About
No. 1 Promotion of free education and childcare 73.4%
2nd Expansion of child allowance 71.7%
3rd Reduction in social insurance premiums 57.1%
Households raising children are looking for policies that are long-term and provide a clear future outlook, rather than short-term, small-scale measures such as cash transfers and temporary tax breaks.
Itemized Survey Results
Survey Summary
- Survey target: Households with children registered as LINE friends of MIKI HOUSE Child-Rearing Research Institute
- Survey method: Internet survey
- Number of valid responses: 1323
- Survey period: July 7 - July 11, 2025
- Age distribution of respondents' children
contact information (for inquiries) (e.g. corporate phone number)
Miki House Child Rearing Research Institute, Inc. 03-5776-2242
Attn: Yokomizo (yokomizo@happy-note.com)
Miki House Child Rearing Research Institute, Inc.
Through the publication of "Happy-Note", "Happy-Note For maternity" and "Happy-Note For mum", free magazines for families raising children, and the operation of "Happy-Note.com", one of the largest websites in Japan for mothers and fathers with children aged 0 to 6, we provide high-quality information for families raising children nationwide. Through the publication of "Happy-Note For Maternity" and "Happy-Note For mum" and the operation of "Happy-Note.com", Japan's largest website for moms and dads with children aged 0-6, we provide high-quality information to help families across Japan improve their lives.
In addition, as a third-party evaluation organization, we conduct accreditation projects such as the "Welcome Baby Inn" that welcomes families with infants and toddlers.
