～Follow and repost campaign to win this product to commemorate the launch!
- The following is content from the press release -
Pigeon Corporation (Headquarters: Tokyo; President: Ryo Yano) will release the "Baby Bottle Steam Sterilizer/Dryer Pochit Slim," a fully automatic baby bottle sterilizer/dryer with a width of only 15 cm, from August 4, 2025 (Monday) at some The product will be on sale at some baby product specialty stores and our official online store from Monday, August 4, 2025.
To celebrate the launch, we will also hold a follow and repost campaign in which six winners will be selected in a drawing to win this product.
The number of dual-earner households is increasing every year, and more and more people want to use their limited time efficiently.
Against this backdrop, "steam sterilization" has been attracting attention due to its high convenience and good hygiene. 2024 saw a significant increase in the market size of steam sterilization, approximately 235.01 TP6T*1 compared to the previous year, clearly indicating growing demand. In addition, we have received comments from users of our current products, such as "I just pop it into the machine. It was shortened because I could do it while I was sleeping" and "It dries thoroughly, so it is very good from a hygiene standpoint," indicating high satisfaction with steam sterilization.
However, some customers have said that they have been reluctant to purchase the product due to lack of space, and in response to such needs, we are now releasing a new, slimmer model.
The new "Baby Bottle Steam Sterilizer/Dryer Pochit Slim" maintains the high sterilization performance of the current product with a sterilization rate of 99.9999%*2, while pursuing a "spa-like "*3 product with the width of the body reduced to only 15 cm.
To use it, simply fill it with water and the item to be sterilized after washing and press the button.
Fully automatic from sterilization to drying of baby bottles, reducing the daily burden of childcare.
We hope that the relaxation created by this product will give mothers and fathers time to take a breather and interact with their children, and we will continue to be there for families raising children.
1 Based on Pigeon research (sales amount based on the 2024 INTAGE POS nationwide baby store and drugstore combined expansion estimates)
2 Results of ISO-compliant testing of the sterilization efficacy of baby bottles against four bacteria.
3 Abbreviation for space performance Space vs.
Features of "Feeding Bottle Steam Sterilizer/Dryer Pochit Slim
Slim and stylish design with a width of only 15 cm!
The two-tiered tray design of the container realizes a compact design with a width of only 15 cm.
It is 8 cm slimmer than the current product.
In addition, after drying, the bottle can be stored in the container as it is,
It is hygienic and space-saving. Even when the number of childcare items tends to increase, the limited kitchen space can be used effectively.
Good for sanitizing in about 12 minutes! Greatly reduces sterilization time!
Compared to sterilization by chemical solutions, the time required for sterilization is significantly reduced to approximately one-fifth, while maintaining a high sterilization rate of 99.9999%*.
The fully-automatic design that can sterilize, dry, and store two sets of "Mother's Milk Feel®" bottles at the same time, and complete the process from sterilization to drying at the touch of a button, supports busy mothers and fathers in their child-rearing activities.
Results of ISO-compliant testing of the sterilization efficacy of baby bottles against four bacteria.
Cost-effective】 Only "water" is used! So no running costs!
Only 90ml of water is required for sterilization. Since no chemicals are used, running costs can be reduced and the system is economical.
In addition to feeding bottles, it can also be used to sterilize and dry pacifiers and other small items*. The product can be used for a wide range of purposes as the child grows, and its high cost-performance is another feature of its long-lasting use.
Heat resistant to 100℃ or more and boilable. (In our products, only those with "Disinfection and sterilization method: Boiling/steam: ○".
Product Overview
Win on the spot! Follow & Repost Campaign!
To celebrate the launch of "Baby Bottle Steam Sterilizer/Dryer Pochit Slim," we will hold a follow and repost campaign in which six lucky winners will be selected to win this product before its release.
For details and how to apply, please visit the official Pigeon Info X account below.
Application period: July 8, 2025 (Tuesday) - July 22, 2025 (Tuesday) 23:59
Number of winners: 6
X official account:https://x.com/pigeoninfo
