We have launched a new service, "Okigoe-bin," which solves both the challenges of managing clothing at daycare centers and the "inconvenience" and "difficulty" of child-rearing households, and provides a comfortable environment for children.
- The following is content from the press release -
(Head Office: Minato-ku, Tokyo; President and CEO: Hirotaka Kokkyo) will begin offering a subscription-based rental service for children's wear, "Ogokoe-bin," targeting nursery schools, certified kindergartens, and kindergartens, from July 2025.
Ookigoe-bin" is a children's wear rental service that delivers clean, pre-washed clothes to daycare centers on a regular basis.
In recent years, the number of daycare center users has been increasing year by year due to the increase in the number of dual-earner households,
The daily laundry and preparation for school, as well as the time and cost required to frequently change clothes as children grow, are major household chores for families with children.
In the childcare field, there is a shortage of childcare workers and an overload of work due to the increase in the number of users,
Clothing management tasks, particularly the management of children's clothes, storage, and the time and effort required to communicate with parents, contribute to the workload of childcare workers.
By reducing the burden of housework for such child-rearing families and streamlining the clothing management operations of daycare centers, we provide an environment in which they can focus on childcare, while ensuring that children are always comfortable in clean, high-quality clothing,
Ookogire-bin" was created as a new service that provides convenience and comfort to "parents," "daycare centers," and "children.
For child-rearing full of smiles even in busy days.
We propose a new form of clothing that makes the daily "changing" process easier and more comfortable for your child as he or she grows.
Narumya International is committed to supporting children and their families every day.
◆Service Overview
namePostal Service
ContentsRegular delivery of complete sets of children's clothes to be worn at the preschool, pre-cleaned and treated.
Subject of introductionNursery schools, kindergartens, certified children's schools, etc. throughout Japan
Form of provision to usersMonthly Subscription
Usage Fees:Monthly ¥3,980 (tax included)
Features of "Okigoe-bin
1. high quality children's wear for comfort
■Provides well-designed, durable, and functional clothing suitable for nursery school activities
As a manufacturer specializing in children's clothing, these high-quality clothes have passed strict third-party inspection standards.
We offer a variety of carefully selected 100% cotton items that are gentle on sensitive skin.
Each season brings new clothing designs for your enjoyment and comfort.
2. regular delivery of clean and safe clothing
■Specialized laundry service providers ensure sanitation
Washing is performed by our partner Clover Japan K.K. in a sanitary cleaning process.
The detergent is made by Kimura Soap Industry Co., Ltd. a long-established detergent company in Osaka Prefecture, and the clothes are dried at high temperature so that they can be used safely after washing.
■Regular delivery
Clean, seasonally appropriate clothing is always available.
They are exchangeable at no extra charge, so you can change your clothes as soon as they get dirty or sweaty.
3. reduce the burden of parents' household chores
■Reduce parents' burden of daily laundry, getting ready for school, and replacing clothing
No home laundering is required.
This reduces the time and effort required to get ready for a change of clothes on busy mornings and eliminates the need to carry dirty clothes home, making the pick-up and return schedule lighter and easier.
Frequent clothing changes for fast-growing children are also unnecessary.
4. contribute to improved quality of childcare and parental satisfaction
■ Streamlining Clothing Management Operations in Nurseries
This reduces the need for parents to receive and manage changes of clothes with parents, and to deal with parents who have lost or misplaced them.
No need to check the inventory of clothes in the locker, and the peace of mind of always having enough clothes for your needs at all times.
By reducing the amount of clothing management work for childcare workers, the environment will allow them to focus on childcare and provide higher quality childcare.
5. sustainable options
■Rental-type clothing reduces clothing waste and environmental impact.
We contribute to a "sustainable childcare environment."
Image of "Okigoe-bin" usage
*Image of use at a facility where "Okigoe-bin" has been introduced.
- Parents/guardians apply through a dedicated website.
You can easily apply from your mobile phone.
Size changes can also be easily made through a dedicated website. - Regular delivery of cleaned and treated garments
We will deliver a batch of "ogokoe-bin" exclusive clothes to the nursery school.
Organized by item, they are quick and easy to use. - use
Use of clothes delivered at the nursery school.
If you get dirty or sweat, you can change your clothes. - Easy return with dedicated collection bag
When you take off your worn clothes, simply put them directly into the special collection bags set up at the park. - Collect worn clothes
A specialized laundry service provider will visit the preschool on a regular basis to collect worn clothes.
laundry service providerClover Japan K.K. WASH&FOLD, a home-delivery laundry service & laundromat
Okiage-bin" Service Fees
Parent fee] ¥3,980/month (tax included)
Half off for the first month! Now the first month is ¥1,990（tax included)
Introduction Facility
The service will begin in July 2025 for childcare facilities in some areas.
Social Welfare Corporation Miwa no Kai
■MIWA Battata Nursery School
Shikei Gakuen Educational Corporation
■Niji no Iruka Nursery School Hikawa-dai
Future Development and Outlook
We will continue to improve the service based on feedback from the facilities that have introduced the service and the parents who use it, and will gradually expand the number of kindergartens that have introduced the service from 2026 onward.
We will also focus on the reuse and recycling of clothing as a sustainable approach to reduce environmental impact and contribute to the realization of a sustainable childcare environment.
Okiage-bin" is a new option to create a comfortable future for everyone: parents, daycare centers, and children.
NARUMIYA INTERNATIONAL Co.
(Head office: Shibakoen, Minato-ku, Tokyo; President and CEO: Hirotaka Kokkyo) is Japan's largest manufacturer of children's clothing, offering 26 brands with different sales channels and tastes, including "Petit Main," "Love Toxic," and "Mezzo Piano," from newborns, babies, and kids to juniors. As Japan's largest manufacturer of children's clothing, the company offers the latest in high-quality children's fashion.
OFFICIAL ONLINE STORE "NARUMIYA ONLINE
http://www.narumiya-online.jp/webshop/?from=PR
■Contact Us
https://www.narumiya-online.jp/shop/contact/contact.aspx
