To relieve "choice fatigue" of mothers and fathers who are busy with child-rearing and household chores, "Select x Choice," a new shopping experience that allows comparison via video, has evolved even further.
- The following is content from the press release -
On June 18, 2025, meu Amor Corporation (headquartered in Minato-ku, Tokyo; Kazuro Yasuda, President) willOfficial release of two new functions, "Ranking Display Function" and "Product Name Search Function," on "SelectxChoice," a video comparison service used by more than 2,000 moms and dads per day.In addition, we have added a new "new" product, which has been requested by many users. In addition, we have added a newVideo content verifying seven different baby soaps."is also newly released.
Select Choice" is a website that allows you to select products that you are interested in.A short video of approximately 1 minute provides an intuitive comparison.This is a new style of shopping comparison service. Users can "see and choose" through actual verification videos, greatly reducing anxiety and hesitation before making a purchase.
After the service launch in March 2025,Baby care products such as strollers, disposable diapers, and baby carriers, and mommy care products such as cleansing products.and have been adding comparative video content on a weekly basis. With this new feature,Sort and compare scores and evaluation results for each validation item in a ranking formatThe selection experience has evolved to become more convenient and precise.
Video comparison service "Select×Choice" Web site:https://www.select-choice.com
Overview of New Features
Ranking display function
A new "ranking display function" has been implemented that automatically sorts products in order of evaluation based on the score for each verification item.
For example, in the baby soap category, you can display rankings for each of the following items
- Ranked by bubbles
- pH Ranking order
- Stimulation (skin-friendliness) ranking order
- Cleaning power Ranking order
Users can now compare products at a glance by simply selecting the "criteria that are important to them" in the order in which they are rated. This improves the accuracy and speed of the comparison experience, allowing users to smoothly reach the "product that truly meets their requirements.
Product name search function
At the top of the screenKeyword input field to search by product nameis a new addition.
This responds to user comments such as "I know the name, but it's hard to find it.Instantly call up the desired product and proceed to compareThe lead-in line is in place.
By linking with the ranking display function and "compared mark display",Search, compare, and choose.The user experience is improved.
Features of "Select x Choice
- No monthly fee, no registration required: anyone can use the service immediately
- Product Comparison by Video: Compare up to 2 products at the same time. Intuitively understand the difference with short videos.
- Thorough in-house verification x High-quality video: Supervised by a former TV station producer to provide reliable primary information
- Fair comparative experience: Visualize the "difference" with unbiased, data-driven videos instead of relying on subjective reviews and influencer postings.
Introduction of "Select x Choice" service contents
In-house verified data and high-quality short videos are used to communicate product features that are difficult to convey through word-of-mouth or photographs alone.A short and satisfying shopping experience supported by more than 2,000 child-rearing generations per daysupport.
usage rules
- Visit our website: https://www.select-choice.com
- Select a genreClick on the category you are interested in.
- Select ProductSelect two products you wish to compare: the first one is the "product of your choice" and the second one is the "product of your choice".
- Video Comparison: Watch short videos side by side to understand the differences between products at a glance.
*Current web service version is free per month, no registration required
*Personalization function will be implemented in the app version in the future. Registration of personal information, etc. will be required.
Users' Voices
- 54 strollers comparison video" recorded 2,000PV in the first day of YouTube test before the service was launched.
- Baby Soap Comparison Video on TikTok Receives Over 120,000 Views in One Day
- Many users said, "I can see how the products really feel in use," and "Unlike other comparison sites, it's convenient to see how the products are actually used.
- Highly rated, especially among moms and dads, with comments such as "I can see the difference at a glance in a short time," and "I appreciate the reliable verification.
Differentiation from the Competition
- No other comparison service offers this.In-house verification of all products & video experience comparison
- Easy-to-see, easy-to-understand" images based on 15 years of TV production experience
- Provides unbiased information, free of subjective evaluations and stealth marketing
Future Development
Categories to be updated after June
Fix Mist (mommy care products and cosmetics)
Home-use epilators (mommy care products)
Sunscreen for adults (mommy care products)
Sunscreen for children (baby products)
In the future, we aim to cover all genres "from the cradle to the grave," adding new content as needed.
Comment from a representative who decided to quit his job as a TV station employee to develop Select x Choice.
At the age of 35 (now 40), Kazuro Yasuda lost his wife to cancer. During the fight against cancer, he researched and ordered the best products not only from Japan but also from all over the world to find out what he needed to fight the disease and what he wanted to eat for his body as long as he lived. However, some of the products were inferior, and I was frustrated by the waste of time and money. This experience made me realize the importance of finding something truly valuable in our limited lives. In this age of information overload, I would like to create a service that conveys the results of verifications and experiments through reliable videos, preventing wasted time and money, and supporting a quality way of life. 15 years of experience in the TV industry will be utilized to deliver useful information to as many people as possible.
We have been receiving as many as 2,000 visitors per day and have realized the high expectations for our service. Based on my own family experience, I will continue to provide reliable comparative information to relieve your "choice fatigue.
About meu Amor Corporation
meu Amor, Inc. is a company that leverages innovative technology and the power of video to provide services that make consumers' lives easier. In pursuit of new online shopping experiences, the company will continue to develop services that meet the needs of consumers.
About Us
Company name: meu Amor Co.
Head Office: 2-3-11-512 Minami-Azabu, Minato-ku, Tokyo
Representative Director: Kazuro Yasuda
Establishment: October 17, 2023
Corporate website URL: https://meuamor.jp
Business description: Development and operation of video comparison service "Select x Choice" and video related services
Service site URL: https://www.select-choice.com
