BabyTech® Awards 2025-26 Under review!

2/21-3/6 "Teach Me Earlier in Parenting Exhibition by Babiew" at Daikanyama Tsutaya

2/21 - 3/6 "I Wish I Knew Earlier!" with stories from moms and dads across the country! The best baby goods are all revealed! Limited quantity gifts will also be given away!

- The following is content from the press release -

(Head office: Shibuya-ku, Tokyo; CEO: Rina Kaneki), operator of the most popular baby goods review site "Babiew Babiew" (*1), will hold the "Child-rearing The exhibition will be held from February 21 (Fri.) to March 6 (Thu.), 2025, at Daikanyama Tsutaya Bookstore, 2nd floor, Picture Book Floor, Building 1, Daikanyama Tsutaya.

This exhibition introduces the "2024 Babiew Best Baby Products" selected based on 3,454 real parenting episodes from moms and dads across Japan who wish they had known about them earlier! and "2024 Babiew Best Baby Goods," selected based on 3,454 honest reviews based on actual use of the products, along with real child-rearing episodes from moms and dads across the country.

Mothers and fathers who visit the exhibition may receive a special gift!

Holding period

Friday, February 21, 2025 - Thursday, March 6, 2025

venue

Daikanyama Tsutaya Bookstore, Bldg. 1, 2F, Picture Book Floor

Exhibits

2024 Babiew Best Baby Goods Award Winner, Earlier Tell Me More Episodes of Parenting

admission fee

free

At the exhibition, visitors can actually touch the strollers and baby carriers on display.

During the exhibition period, on Sunday, February 23, 2025, from 11:00 to 12:00, a special event will be held in collaboration with Meiji Corporation, targeting mothers and fathers from pregnancy to child-rearing period. (Pre-registration required, details to be announced later)

Background of the "Tell me more about child-rearing earlier exhibition by Babiew - Showing all the best baby goods that moms and dads chose that were really good.

Babiew Bebiew, a baby goods review site, supports moms and dads in their daily child-rearing activities.

When first starting to raise a child, both moms and dads often feel, "Someone should tell me about this sooner!" When first starting to raise a child, there are many things that both moms and dads feel like they have to do.

This exhibition aims to help those who have experienced childcare in the future to visualize their own lives with their babies by introducing real episodes from mothers and fathers who have actually experienced childcare, along with the best baby goods that they found "really useful and helpful! This exhibition aims to help those who are going to experience child-rearing in the future to visualize their own life with their babies by introducing real episodes from mothers and fathers who have actually experienced child-rearing, together with the best baby goods that they have found "really useful and helpful!

Beview also hopes that "the reality of child-rearing" is not something that should be known to a limited number of people and in a limited place, but should be seen as part of a long life, as a thing or thing that people at various life stages may someday be involved in at some point.

Therefore, we dared to choose Daikanyama Tsutaya, a store that proposes a lifestyle that attracts men and women of all ages, as the venue for the event.

This exhibition is aimed not only at pre-baby moms and dads who are about to start preparing for the birth of their child, and moms and dads who want to buy more items after the birth, but also at those who are wondering how to celebrate with their family and friends, and those who do not yet have a clear image of what it is like to raise a child. Please feel free to stop by.

Wanted to know about "the child-rearing episode you wish you had been told earlier.

We are currently accepting rave reviews of "episodes you wish you had been told earlier" that you felt after raising your child!

Episodes with high empathy may be displayed at the venue on the day of the event!

▼Click here to submit an episode.
https://forms.gle/upTBQy5HPPU74Tj68

Why trust Babiew Best Baby Goods Awards?

The "Babiew Best Baby Goods Award" is an award that recognizes baby goods selected based on honest reviews submitted throughout the year by moms and dads across the country who have actually used the products.

Sales of award-winning products have nearly doubled, and many moms and dads refer to the Babiew Best Baby Goods Awards to make their purchasing decisions. (*2)

▼2024 Babiew Best Baby Goods Awards special page is here.
https://babiew.com/bestbabygoods/2024

Babiew Service Overview

Babiew" (https://www.babiew.com/ ) is the most referenced baby goods review site today. Users can select products that meet their individual lifestyles and needs from pregnancy onward, along with real reviews from moms and dads who have actually used the products.

The service name "Babiew" was coined with the idea of "making it easy for anyone to examine and review baby goods.

In the coming age when it will be commonplace for both mothers and fathers to raise their children, Beview is a site where anyone can easily and safely select baby goods without regret.

Moms and dads expecting a baby ask senior moms and dads, "What do you recommend?" What are some things you wish you hadn't bought? Beview will provide the same kind of experience as when moms and dads ask real questions to senior moms and dads, such as "What do you recommend?

Click here to visit the Babiew service website.
https://www.babiew.com/

Beview's official SNS

Information about baby goods and notices of campaigns, etc. are posted here.

About BEFFY Corporation

Established in October 2022. With the vision of "creating a happy world where both moms and dads can truly enjoy their everyday lives," the company operates Babiew, Japan's first baby goods review site. He also provides marketing support to companies that offer a variety of products and services targeted at moms and dads. 1Winner of the TP2T Awards 2023 Qualified Award. Selected for the latest edition of Weekly Toyo Keizai's "100 Amazing Ventures" 2024.

Company Profile
Company name: BEFFY Inc.
Representative Director & CEO: Rina Kaneki
Establishment: October 2022
Location: 150-0043
1-10-8 Dogenzaka, Shibuya-ku, Tokyo
Shibuya Dogenzaka Tokyu Building 2F-C

For inquiries regarding this matter, please contact

Public Relations, BEFFY Co.
E-mail: pr@beffy.jp

(*1)We compared websites that mainly introduce "baby goods" in Google searches, and found that the top ranked websites were the ones that introduced the most baby goods.
(*2) Actual sales of award-winning products purchased via Babiew on Amazon (November 28 - December 25, 2024 vs. October 31 - November 27, 2024)