BTA2024 award-winning products announced

Present for visitors to the store! Due to the popularity of the automatic milk maker "milkmagic", it will be on display and on sale for a limited time at "Tsutaya Home Appliances+" from November 1 (Fri.).

BetterDays, Inc. (CEO: Mio Ohkawa) will start selling "milkmagic," Japan's first 70°C automatic milk maker, at Tsutaya Home Appliances+ from November 1 (Fri.) for a limited time.

- The following is content from the press release -

Milk Magic" on sale at "Tsutaya Home Appliances+".

The "milkmagic" automatic milk maker developed by BetterDays is the first product in Japan* that can prepare milk at temperatures above 70°C, in compliance with the milk preparation guidelines of the Ministry of Health, Labor and Welfare and the World Health Organization (WHO).

*Surveyed by BetterDays Inc.

In order to allow a wider range of customers with children to experience "milkmagic," the product will be exhibited and sold at Tsutaya Home Appliances+ in Futakotamagawa, an area popular with the child-rearing generation, for a limited time starting November 1 (Fri.).

During the sales period, customers who visit the store will also receive "Sukoyaka M1 Stick Type" powdered milk from Snow Brand Beanstark Co.

This is the first time that "milkmagic" will be displayed and sold in a real store. Please take this opportunity to visit "Tsutaya Home Appliances +". In addition to the exhibition, "milkmagic" is also available for purchase at the Tsutaya Home Appliances+ store. Purchases made at the store are also covered by the 1-year warranty and customer support.

Exhibition and sales period
Period: Friday, November 1, 2024 - Tuesday, December 31, 2024
Hours: 10:00 ~ 20:00
Venue: Tsutaya Appliances+ (Futako Tamagawa Rise S.C. Terrace Market, Futako Tamagawa, Tsutaya Appliances 1F)
Special offer for visitors: 2000 yen off purchase coupon for "milkmagic" and "Sukoyaka M1" stick type as a gift.

milkmagic:Product Overview

Automatic milk maker "milkmagic

Once milk powder and water are set and the start button is pressed, milk is automatically dispensed in approximately 3 to 10 seconds.

It allows fine adjustment of milk volume (30 ml to 240 ml in 10 ml increments) and temperature settings (35°C to 70°C in 5°C increments). Milk density can also be finely adjusted, and the unit is compatible with products from various powdered milk manufacturers.

Automatic milk maker milkmagic

Sukoyaka M1:Product Summary

Snow Brand Bean Starch Sukoyaka M1

Learning from mother's milk and making the most of what it produces." This is what we value most in order to deliver safe and reliable infant formula.

Since Japan's first national breastfeeding survey in 1960, we have continued our breastfeeding research by conducting three large-scale surveys approximately every 30 years.

We have applied the results of our research on sialic acid, oligosaccharides (galactosyl lactose), and ribonucleic acid to infant formula. In addition, utilizing research results from the 3rd National Breastfeeding Survey started in 2015, we were the first in Japan to include "osteopontin" in infant formula; in 2022, we newly labeled "phosphatidylserine".

Snow Brand Bean Starch Sukoyaka M1

milkmagic details

sales destinationOur Sitehttps://betterdays-jp.com/products/milk-magicAmazonhttps://amzn.asia/d/0hiNWHAB
Sales start dateFrom September 12, 2024
Compatible milk powderSukoyaka M1, Tsuyoyoko, Hohoemi, Step, Raku-Raku Milk, Milfy HP, Hagukumi, E-AKACHAN, Chil Mil, Pyua, Icleo Balanced Milk, Icleo Glow Up Milk, Hai Hai, Gun Gun, Bubs, etc.Recipes for formula formula of each company are updated on our website as needed.
Price44,800 yen (manufacturer's selling price)

About BetterDays, Inc.

BetterDays is a company founded by two women with the philosophy of "making housework simpler. BetterDays is a company founded by two women with the philosophy of "making housework simpler.

We modern people are so busy with child-rearing and work that it is becoming increasingly difficult to have a sense of spaciousness in our daily lives. We want to change the days when we have no time to spare. We want to help people to have a sense of spaciousness in their daily lives. We founded BetterDays with this in mind, and through our products, we aim to "make housework simpler. We hope to help people in today's modern world spend "better days" by "simplifying housework" through our products.

Member of BetterDays Inc.

About Us

BetterDays Inc.
Location: Terada Warehouse G1 Bldg. 2F, 2-6-4 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Representative Director: Mio Okawa
HP: HP https://betterdays-jp.com/pages/about
Establishment: February 2024
Business activities: Sales and planning of products related to baby, childcare, nursing care, and housework