As a first step, all April students of Kodomo Challenge will receive a coupon for use at the play reservation service "Asobuyu! a play reservation service.
- The following is content from the press release -
(Shinagawa-ku, Tokyo; CEO: Tomohisa Yamano; hereafter "the Company"), a convenient and economical holiday play reservation service operated by Asobu! (URL: https://app.adjust.com/138x1dst (hereinafter referred to as "Asobuyu!") (Okayama City, Okayama Prefecture; President: Hitoshi Kobayashi; hereinafter "Benesse") will launch a joint project to support children's growth through outings from February 1 (Thursday). As a first step, all customers who request information materials on Kodomo Challenge and all students enrolled in the April issue will receive an excursion coupon that can be used at Asobuyu! As a first step, we will present all those who request information materials on Kodomo Challenge and all students enrolled in the April issue with an outing coupon that can be used at Asobuyu!
For children, experiences at outings that are out of the ordinary are important opportunities for growth. Nurturing intellectual curiosity through new experiences and encounters, and feeling a sense of accomplishment after taking on a new challenge will help build self-confidence.
In a past survey conducted by Kodomo Challenge of parents with preschool children, it was found that there is a gap between what they want their children to do and what they are actually doing.
Survey period: Monday, August 14, 2023 - Tuesday, August 15, 2023
Subjects: 412 mothers and 208 fathers with children born between April 2, 2018 and April 1, 2022 who are not enrolled in Kodomo Challenge.
Method: Internet survey / conducted by Benesse Corporation
To help bridge these gaps, the first phase of this collaborative initiative will
Measures implemented
- All students enrolled in the April issue of Kodomo Challenge: 1,200 yen worth of outing coupons
- Those who request information materials on Kodomo Challenge: 500 yen coupon distributed
Background of Efforts
For children, experiences at unusual outings are important opportunities for growth. Through new experiences and encounters, they will discover things they like and are curious about, and their curiosity will be nurtured by the stimulation of their five senses.
Our mission is "Play for Life. We believe that play, along with food, clothing, and shelter, is an essential part of life and essential for a wellbeing society. Benesse's Kodomo Challenge offers products and services that support children's growth based on the belief that what children learn through experience and the challenges they take on will give them confidence and motivation, which will be the foundation for a rich future.
The two companies decided to implement this initiative because they share the same value of supporting children's growth through play and experience.
Outline of Initiatives
Children's Charrenji students enrolled in April and those who have requested information materials will receive a coupon for outings at Asobu! Outing coupon for use at Asobu!
As the weather gets warmer and opportunities for outings increase this spring, we will present coupons that can be used at more than 10,000 facilities nationwide to help children make new discoveries and learn through outings.
1,200 yen coupon
- Eligibility: All students enrolled in the April issue of Kodomo Challenge
A separate application is required to receive a coupon worth 1,200 yen.
The following users are eligible for the April 2024 issue of , , , , , , and . - Application period: Monday, May 20, 2024
- How to apply: Included in the flyer delivered with the April issue of Kodomo Challenge or in the enrollment confirmation e-mail automatically sent when you enroll via the Web.
- Delivery date: March 21, 2024 (Thursday) or thereabouts
*These will be delivered to the e-mail address you entered when you applied, in sequence according to the timing of your application.
500 yen coupon
- Eligible persons: Those who have requested information materials on Kodomo Challenge during the period of eligibility.
(* Only requests for Petit, Poketto, Hoppe, Step, Step Touch, Jampu, and Jampu Touch are eligible for this service. - Period for requesting information: February 1, 2024 (Thursday) - April 10, 2024 (Wednesday)
- Coupon delivery date: Monday, March 18, 2024
The information will be sent to the e-mail address you entered when you requested the information, in sequence, depending on the timing of your application. - Coupon expiration date: Saturday, August 31, 2024
Coupons are subject to terms and conditions. For details, please refer to the special page ( https://shimajiro.benesse.ne.jp/cp/odekake/ (see below).
About Kodomo Challenge
Since 1988, Kodomo Challenge has continued to provide products and services that expand children's potential through play and learning suited to their developmental stages. In addition to educational materials for children aged 0-6 that nurture the ability to open up the future through rich experiences with the brand character "Shimajiro," the company offers products and services that support children's growth, such as English language materials, TV programs, movies, and concerts. We also offer courses in early childhood education materials in China, Taiwan, and other countries and regions.
https://shimajiro.benesse.ne.jp/
AssoView! About
It is a convenient and affordable weekend play reservation service that introduces approximately 28,000 plans in 620 genres of domestic play and experience programs in partnership with approximately 10,000 businesses nationwide.
In addition to outdoor leisure activities such as paragliding and rafting that take advantage of the region's geographical features, the site also offers attractive experiences that take advantage of local culture such as pottery making and soba noodle making, as well as leisure facilities such as amusement parks and aquariums, and day-trip hot springs.
WEB SITE: https://www.asoview.com/
Click here to download the app: https://app.adjust.com/138x1dst
About AssoView Corporation
With the mission of "Live Life, Play", we aim to realize a Well-Being society in which "play" is as important as food, clothing, and shelter in enriching one's life.
A convenient and affordable holiday play reservation site, "AssoView! Gifts", an experience gift service that sends memories to loved ones, and "Asobu! Gifts" and DX Solution business for leisure tourism and cultural facilities.
Date of establishment: March 14, 2011
Capital: 1 billion yen
Representative: Tomohisa Yamano, Representative Executive Officer and CEO
Head Office: Gate City Osaki East Tower 8F, 1-11-2 Osaki, Shinagawa-ku, Tokyo
Business description: Marketplace business for play and leisure activity reservations, DX promotion business for the leisure industry, etc.
