BTA2024 award-winning products announced

sega toys to release "kawaii with camera, kisekae with mouse! Sanrio Characters PC" to be released in March 2024

-184 menus packed with cute and fun features are built in.
     -Eight cuddly plush toys with surprise gimmicks are also released at the same time! -Huggable plush toys with a surprise gimmick!

- The following is content from the press release -

(Headquarters: Shinagawa-ku, Tokyo; President: Naoko Miyazaki; hereafter "Sega Toys") has added to its lineup of PC toys a new lineup of products that allow users to play and learn PC operation with the world's most popular characters "Hello Kitty," "My Melody," "Kuromi," "Cinnamoroll" and "Pom Pom Pring" from Sanrio Co. (hereafter "Sanrio"), the world's most popular characters, "Hello Kitty," "My Melody," "Kuromi," "Kuromi," "Cinnamoroll," and "Pom Pom Pudding," and the latest product, "Kawaii by Camera, Kisekae by Mouse! Sanrio Characters PC" will be released on March 28, 2024 (Thursday). 
*Sega Toys' PC-type toy won the "Hit Sales Award of the Previous Year," given to the best-selling product in the Japan Toy Awards 2021-2023.

Home Page: https://www.segatoys.co.jp/sanriocharacterspc/ 

184 menus in all, including an application that allows users to take pictures with Sanrio characters

Kisekae with the Mouse" is a PC toy that lets you learn the basics of PC operation while playing with Sanrio characters! Sanrio Characters PC" is a PC toy that allows users to learn basic computer operations while playing with Sanrio characters. The main unit is equipped with a JIS keyboard, optical mouse, in-camera and microphone functions, just like a real PC. It fulfills children's wish to imitate the adults they admire. A total of 184 menus with a total of 10 categories including educational elements such as "Japanese," "Math," and "English" are built into the main unit, allowing children to play and learn basic computer operations by keyboard typing and moving the mouse. In addition, a total of 24 types of characters that can be played with in the computer are available. The "Kawaii Studio" application allows users to take "character greeting photos" and "twins' coordinate photos. With the ability to play with your favorite characters anytime and as many times as you like, you can enjoy colorful days like you have never experienced before.

Mouse and screen changing functions that can be changed to suit your mood

Kisekae with Camera de kawaii Mouse de Kisekae! Sanrio Characters PC" also retains the gimmick of interchangeable mouse covers, one of the features of Sega Toys' PC toys. A total of five different mouse covers are included: Hello Kitty, My Melody, Kuromi, Cinnamoroll, and Pom Pom Pudding, all popular Sanrio characters that ranked high in the "2023 Sanrio Character Awards". By replacing the mouse, not only can the characters be played with in the LCD screen, but the screen design also changes to the character specifications. When the mouse is activated, the character linked to the mouse cover will cheer you on by saying "Let's do our best today! and other words to cheer you up. The Kisekae function of the mouse, which can be enjoyed according to the mood of the moment, greatly expands the range of play and allows for long-lasting enjoyment without getting bored.

Surprise gimmick linked with Gyutto Frenzu (plush toy sold separately)

Kisekae with the mouse and kawaii with the camera! Sanrio Characters PC GyuttoFurenzu", which will be released simultaneously with "Sanrio Characters PC", is a plush toy that hugs the cable. Sanrio Characters PC Giggle Furenzu" will be available in a total of eight varieties: Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pom Pom Pudding, Hangyodon, Pochakko, and Bad Bad Badtamaru. A two-dimensional code is attached to this plush toy. The two-dimensional code can be used with the "Kawaii Camera de kawaii Mouse de Kisekae! When the code is read by the "Sanrio Characters PC" camera application, the characters will come to play in your room. You can also enjoy more "kawaii" by getting room interiors and taking "Nudori" pictures with the "Kawaii Studio" application.

List of "Sanrio Characters PC Gyutto Frenzu" plush toys
... 8 types of photographs

Product Overview

Product name: "kawaii with a camera, Kisekae with a mouse! Sanrio Characters PC
Included: PC main unit (with mouse), Kisekae mouse cover x 5, mouse pad x 1
      Exclusive 2D code card x 2, Instruction manual x 1, Warranty card (6-month warranty) x 1
■Used batteries:1.ACAdapter (sold separately)
      2. AA x 4 (sold separately) *Without the dedicated AC adapter
Continuous use time: 2. approx. 9 hours
■Materials: Body: ABS, PP, TAC, PU, POM, silicone Mouse,
Mouse cover: ABS, PC Mouse cable: TPE Mouse pad
PC, EVA Exclusive 2D code card: Paper, PP
Target age: 3 years old and up
■Price: 20,900 yen (tax included)
■Launch date: Thursday, March 28, 2024
Copyright (C) 2024 SANRIO CO., LTD. APPROVAL NO. 647091
■ Sales distribution: Toy specialty stores, mass merchandisers, general merchandise stores, mail-order sales, etc.

Product name: "Sanrio Characters PC Gyutto Furenzu" (8 kinds/Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pom Pom Pring, Pochakko, Hangyodon, Bad Badatamaru)
Contents: Main unit, paper tag
■Materials: polyester, natural rubber, nylon, paper
Target age: 3 years old and up
■Price: 2,200 yen (tax included)
■Launch date: Thursday, March 28, 2024
Copyright (C) 2024 SANRIO CO., LTD. APPROVAL NO. 647091
■ Sales distribution: Toy specialty stores, mass merchandisers, general merchandise stores, mail-order sales, etc.

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SEGA and the SEGA logo are registered trademarks of SEGA Co.