BTA2024 award-winning products announced

Lullaby, an infant nighttime crying and bedtime support application, launches a new service, "Pre-Return to Work Support Plan" for childcare leave.

Developed "Nen-ne Program" to improve bedtime routine completed in 3 weeks and "Weaning Food Program" to introduce basic knowledge of weaning food, shortening time and high nutritional recipes.

- The following is content from the press release -

(Palo Alto, CA/Tokyo, "Moon"), a member of the Mitsui & Co. group, will collaborate with Pigeon Corporation (Head Office: Tokyo, President: Norimasa Kitazawa, "Pigeon") to develop Lullaby, an infant nighttime crying/bedtime training support app. (Headquarters: Tokyo, President: Norimasa Kitazawa, hereinafter "Pigeon") to provide a pre-return to work support plan from February to April 2024, focusing on night crying and baby food for those who are struggling before starting a new life or returning to work. The plan will be available from February to April 2024.

Sleep" and "baby food" are two topics that are often raised as concerns before returning to work or balancing childcare and work. To address these issues, Lullaby has developed a "Sleep and Weaning Program" that can be completed in three weeks and a "Weaning Program" that introduces recipes using Pigeon's baby food, shortening techniques, and basic cooking methods according to the baby's age. We will also offer a "special lecture" for all participants in this program, which will include breastfeeding consultation by midwives and nurses and career consultation after returning to work by career consultants.

bedtime program

Over a 3-week period, active childcare professionals will work in small groups with moms and dads who have the same problems to improve their bedtime routines. The goal is to set individual goals and practice - improvement. Individual consultations with a consultant in charge who can answer each person's specific concerns and questions are also available.

  • Period
    February session: February 5-23, 2024
    March session: March 11-29, 2024
    April session: April 4-22, 2024
  • cost
    19,800 Yen (tax included)
  • Target age
    6-15 months
  • Participant Gifts
    5,000 yen gift card for individual bedtime counseling, bedtime improvement advice sheets, etc.

Weaning Program

Nutritionists introduce basic cooking methods for different age groups, shortening techniques, and recipes using Pigeon baby food. Lessons are held every Wednesday and offer effective learning in small groups with time for Q&A.

  • Period
    Lessons in February 2024: February 5-29, 2024
    Lessons in March 2024: March 1-31
    Lessons in April 2024: April 1-30, 2024
    Every Wednesday
    10:00~10:45 (60 minutes for the first session only)
  • cost
    From 6,500 yen/month (tax included)
  • Target age
    5-18 months
    Some baby foods are available for 9 months and older.
  • Participants will receive a Pigeon baby food set, including baby food that contains 12 kinds of vegetables and the amount of vegetables needed for one meal, Kantan powder for iron intake, and other materials (recipes) for each lesson.

Special Lectures

All participants will be provided with programs necessary for balancing childcare, family and work, including a sleep course by an active childcare worker, a breastfeeding/breastfeeding course by a midwife, and a seminar where career consultants will be available to discuss post-return to work careers.

Special site for Pre-Return Support Plan for Childcare Leave

For more information, please visit Lullaby's official Instagram.
https://www.instagram.com/p/C2ZKDlROo7E/?igsh=MXFybmJhcGk4Y2ljaA== 
*Special site will be available at the end of January 2024

Lullaby

Lullaby is an application service that provides comprehensive support for mothers and fathers who are struggling with their infants' nighttime crying and bedtime routines, and is supervised by Dr. Mariko Morita, a mother of three, a graduate of the University of Tokyo's Faculty of Medicine, and a physician. The app can be used immediately by busy moms and dads.

Application Overview

App name: Lullaby -Application to support infants crying at night and sleeping
Distribution Format : Application for smartphones (iOS and Android devices)
Download: https://lullaby.onelink.me/U1v1/14d80ddf

(It can also be downloaded from QR code)

Service Links

Official site: https://www.lullabysleepbaby.com/
Official Instagram: https://www.instagram.com/lullabysleepbaby/
Official HP of CISA Certified Pediatric Sleep Consultant: https://sleepconsultant.jp/

What is Moon Creative Lab?

Moon Creative Lab was established in 2018 as a venture studio promoting human-centered new business creation in the Mitsui & Co. group. With offices in Palo Alto, USA and Tokyo, we have established a hands-on support system with global and diverse professional human resources, including designers, engineers, product managers, and people with entrepreneurial experience, to create new businesses that have a positive impact on the world. Based on this experience, Moon has expanded its support for new business creation beyond the boundaries of the Mitsui & Co. group. We will provide support to help teams and organizations unlock their creative potential and transform bold ideas into novel ventures.

Trade name : Moon Creative Lab Inc.
Representative: President & CEO Kaichi YOKOYAMA
Head Office : 660 High Street, Palo Alto, California, 94301, USA
Branch : 2F Spring Terrace Omotesando, 3-10-5 Kita-Aoyama, Minato-ku, Tokyo
Establishment : August 23, 2018
URL : https://www.mooncreativelab.com/ja/