- The following is content from the press release -
KIDSNA STYLE, a child-rearing information media operated by Nextbeat Inc. (Head office: Shibuya-ku, Tokyo; Representative Director: Seiji Mihara), conducted a survey of 251 affluent mothers registered as KIDSNA Ambassadors on trends related to home appliances.
▼For more information, click here.
https://style-cp.kidsna.com/wp/wp06
Bricks-and-mortar stores dominate appliance purchases.
What kind of person would like to buy the appliance you recommended?
Trouble choosing appliances
Choosing appliances after the birth of a child
In addition, the report also includes a wealth of real opinions from the child-rearing segment, such as "information gathering when considering the purchase of home appliances," "important points when selecting home appliances," "concerns when purchasing home appliances," "replacing home appliances," "burdensome household chores," and more.
We asked 251 affluent mothers! Survey of Trends in Home Appliances among Households Raising Children
*Some key points are excerpted.
- Where to gather information when buying appliances
- Where to Buy Appliances
- What kind of person's recommendations would you like to buy appliances from?
- Factors to consider when selecting appliances
- Intention to replace home appliances and reasons for consideration
- Scenes in household chores that are burdensome and the reasons for them
- What has changed in the selection of appliances since the birth of my child
- Important touch points in communicating information to wealthy moms
- Results from this survey
*For more details, please refer to the white paper.
▼ Click here to download the white paper.
https://style-cp.kidsna.com/wp/wp06
Survey Summary
Surveyed by: KIDSNA Ambassadors
Survey period: November 23 - December 1, 2023
Survey method: Internet survey
Number of responses: 251
For inquiries about marketing support and promotion utilizing wealthy mothers, please contact us at
ml-media-sales@nextbeat.net
About "KIDSNA STYLE
～Parenting information media for raising children.
A web media that provides information on education, health, sex education, LGBT, culture, law, and other topics that cannot be avoided in the future of child-rearing. It provides new insights and values to families raising children by introducing expert opinions and case studies from around the world.
About Nextbeat Inc.
We were founded in 2013 with the philosophy of "creating Internet businesses that are needed in a society with a declining population to revitalize Japan. In response to the social issues that are spreading in various fields due to the declining population, we are developing and expanding our professional staffing services, business support systems, and media businesses based on the three pillars of life events, global domains, and regional development domains, with a focus on the childcare support field, utilizing the "power of technology".
The names "nextbeat" and "KIDSNA STYLE" are trademarks or registered trademarks of nextbeat, Inc.
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