～Prenatal and postpartum care with swallow's nest
- The following is content from the press release -
M Style Japan K.K. (Fukuoka City, Fukuoka Prefecture; President: Mikiya Inatomi), which develops BI-SU, a sustainable cosmetic brand using natural swallow's nest, established the web media "Swallow's Lily Basket" on August 1 to promote awareness of "swallow's nest as prenatal and postpartum care," which is a custom in the Chinese-speaking world. (Fukuoka, Japan; President: Mikiya Inatomi) launched the web media "Swallow's Lily Cage" on August 1 to promote awareness of "swallow's nests as prenatal and postpartum care," a custom in China.
The web media "Swallow's Cradle" is here:https://www.tsubamenoyurikago.com/
Background of Implementation
Swallows' nests are a standard item for pregnancy and childbirth gifts in the Chinese-speaking world, and are famous as a "delightful pre-natal and post-natal food." BI-SU has been implementing the "Swallows' Cradle" femcare project since last year, hoping to support women around the world with swallows' nests. This year, as part of this femcare project, we have established a new web media "Swallows' Cradle". Under the supervision of obstetricians and midwives, we will distribute information on prenatal and postnatal care and swallow's nest.
What is Femcare?
Femcare is a combination of the words "feminine" and "care," and refers to products and services that take care of women's bodies and health.
BI-SU Femcare Project "Cradle of Swallows
Sialic acid in swallow's nest is a key component of sugar chains, which are the antennae of cells, and is involved in brain development of infants (*1), improvement of memory learning ability (*2), and sugar chains are also involved in implantation of fertilized eggs (*3). BI-SU developed baby gift products incorporating opinions of mother employees and participated in Femtech exhibition, held a talk event aimed at promoting postpartum care. We plan to participate in exhibitions again this year in addition to media management. In the mid- to long-term, we are also focusing on researching ingredients to improve infertility treatment and prenatal and postpartum care.
References
1 Effect of sialyl oligosaccharides from chicken egg on learning ability KOKETSU Mamoru, NAKATA Katsuyasu, JUNEJA L.R., KANABU Jo, YAMAMOTO Takehiko
2 Functionality of sialic acid (N-acetylneuraminic acid) Go Watanabe, Mamoru KOKETSU
3 Role of glycans in implantation B. A. Fenderson, T. Yamagata
About Us
M Style Japan Co., Ltd. is developing and marketing a cosmetic brand "BI-SU" and a pet care brand "MIRANEST" that develop and sell inner care, skin care, and hair care products utilizing 100% natural swiftlet nests, which are never used again after the chicks leave the nest. The company is also developing a pet care brand, MIRANEST. In 2017, the company established the Swallow's Nest Research Institute to strengthen research and development. In 2021, we began joint research with a national university, and we are currently applying for a patent for the immune-related functionality obtained from this research.
BI-SU BRAND STORY:https://youtu.be/kBSkKSxTwds
Company name: M Style Japan K.K.
Representative: INATOMI Mikiya
Location: Tenjin MENT Bldg. 9F, 1-20-2 Imaizumi, Chuo-ku, Fukuoka City, Fukuoka Prefecture
Business activities: Development and sales of inner care, skin care, hair care, and pet care products
Official corporate website:https://mstyle-j.co.jp/
Official brand site:https://www.bi-su.jp/
Instagram :. https://www.instagram.com/bi_su_official/
