BTA2024 award-winning products announced

KidsFirst launches "In-Home English Toys" for corporate customers to experience the results of English classes at home.

- The following is content from the press release -

(Shibuya-ku, Tokyo; Representative Director: Shun Ishii) has launched "English Toys at Home," a service for families aiming to improve their children's English language skills, on May 1, 2023. Bringing innovation to conventional English education, "English Toys at Home" is a platform that allows children to continue learning in English classes at home in a fun way.

Innovative Features of the Home English Toy

  1. Proposing "English play" that matches children's interests with our original algorithm
  2. We recommend "English Videos" to go along with the class content.
  3. English learning that can be enjoyed by both parents and children leads to improvement of children's English language skills.

Example Utilization:
English playtime is offered at the convenience of the parents. For example, if the parents of a train-loving child who recently learned the phrase "I like" in an English class have only 10 minutes to spare, we can create an English play about trains using "I like" that takes 10 minutes.

Effectiveness of English Toys at Home
Families who actually used the test program had their children spend more than 100 minutes in English outside of the 40-minute weekly English class, creating more than three times as many learning opportunities as before the introduction of the program. In addition, the English playtime that matches the children's interests naturally attracts them, and has been highly evaluated by parents.

About Inquiries
The "Ouchi-English Toy" is available from May 1, 2023. For inquiries regarding this product, please contact us at
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Contact Information:
Kids First Inc.
E-mail address: press@kids1.st
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Future development
Kids First Inc. will provide an environment where children can improve their English language skills while having fun by improving English education through the use of "English Toys at Home". In addition, we will continue to develop a platform that can be applied not only to English education but also to other subjects.

About Kids First Inc.
Company name: Kids First Co.
Representative: Shun Ishii, Representative Director
Location: Miyamasuzaka Building 609, 2-19-15 Shibuya, Shibuya-ku, Tokyo
Established: 2018
Business activities: Development and provision of educational materials and services for English language education
URL:https://www.kids1.st/