Pre-registration for the event for mothers and fathers of children from pregnancy to 0 years old is now open for a chance to receive "Meiji Hohoemi Original Styes"!
- The following is content from the press release -
Babiew beview, a baby goods review site operated by BEFFY Corporation (Head office: Shibuya-ku, Tokyo; CEO: Rina Kaneki),Ltd. will hold a special collaboration event on January 20, 2026 in Futakotamagawa to commemorate the relaunch of Meiji Hohoemi, the first infant formula by Meiji Corporation in Japan to contain Bifidobacterium bifidum.We will do so. ¹¹¹.
This event is for moms and dads from pregnancy to age 0,Booths to experience the new Meiji Hohoemi, parent-child monthly/ maternity photo shoots by professional photographers, and a free play areaThis is a hands-on event with many contents for parents and children to enjoy together, such as
Click here for event details and pre-registration:
https://www.babiew.com/campaigns/details/2601meiji-babiew-event
Event Background
Meiji Hohoemi" has led the infant formula market for over 100 years and has continued to bring smiles to the faces of parents and children every day by supporting babies' development. In this renewal, "Meiji Hohoemi" continues to evolve further by becoming the first infant formula in Japan to contain Bifidobacterium bifidum.
Babiew Babiew is a baby goods review site that publishes only reviews based on real experiences to help moms and dads enjoy their happy days to the fullest.
To celebrate the renewed launch of "Meiji Hohoemi," which won first place in the "powdered and liquid milk category" of the "2025 Babiew Best Baby Goods Awards," a collaborative event was held to allow parents and children to experience the product in real life and leave smiling moments together.
Outline of the event
Date: Tuesday, January 20, 2026, 13:00-15:00
Location: Futakotamagawa Tsutaya Appliances 2F E-room1 (Futakotamagawa Rise S.C. Terrace Market, 1-14-1 Tamagawa, Setagaya-ku, Tokyo)
Target: Pregnant mothers and fathers, or mothers and fathers raising a 0-year-old child
Admission: Free
Entrance and Exit: Free (Pre-registration recommended)
Pre-registration deadline: Monday, January 19, 2026 at 15:00
*Adults and children must be admitted together when attending the event.
*Scenes from the day may be used on the official website, SNS, press releases, etc.
Event Details
Professional Photographers Shooting! Let's take moon age photos/maternity photos".
A month-old photo booth is now available for parents and children to take photos together with a professional photographer.
Calculates not only the child's age in months, but also the age of the mother and father!The smiling moments will be presented on the spot as photo data. Pregnant women will also receive a maternity photo shoot as a gift.
*Priority will be given to those who have pre-registered to attend the event. Depending on the number of visitors, registration may be closed on the day of the event.
New Meiji Hohoemi Rakuraku Cube “First time but safe” milk preparation experience!
New Meiji Hohoemi" was relaunched with a new bifidobacteria formula. Among the new products, the "New Meiji Hohoemi," which has been sold since before the relaunchA booth where visitors can try mixing and dispensing "Meiji Hohoemi Raku Raku Cube," which is very popular and won first place in the powdered and liquid milk category of the "2025 Babiew Best Baby Goods Award.will be provided. You can learn the surprisingly correct way of preparing and storing milk through hands-on experience.
play area
There is also a play area where children can play safely. Parents and children can spend a relaxing time together, full of smiles.
*Some contents may be subject to change.
Visitor Benefits
For all visitors
- Meiji Hohoemi Raku Raku Raku Cube (souvenir) as a gift!
In addition, for those who pre-register and come to the event,Limited to the first 30 people to arrive.
- Meiji Hohoemi Original Sty as a present!
*You can enter without pre-registration, but only pre-registered visitors will be eligible to receive special gifts and have priority in the photo booth.
What is "Babiew"?
Babiew" (https://www.babiew.com/ ) is the most referenced*2 baby goods review site today.
It was established by a mother who has experienced firsthand the difficulty of selecting baby goods so that both mothers and fathers can be involved in child-rearing from the same perspective during the pregnancy period. The site's policy is "no stigma" and "no advertising manipulation of rankings," and the reviews posted daily based on actual use experience are highly trusted by users and supported by many mothers and fathers when preparing for the birth of a baby or buying more baby goods. The name of the service, "Babiew," was coined with the idea of "making it easy for anyone to examine and review baby goods (Baby Goods).
Click here to visit the Babiew service website:https://www.babiew.com/
Beview's official SNS
- Instagram (@babiew.ranking)
https://www.instagram.com/babiew.ranking - X (formerly Twitter)
https://twitter.com/Babiew_com
About BEFFY Corporation
With the vision of "creating a happy world where both moms and dads can truly enjoy their everyday lives," the company operates Babiew, Japan's first ranking and review site specializing in baby goods. The company also provides marketing support to companies that offer a variety of products and services targeted at moms and dads. 1Winner of the TP2T Awards 2023 Qualified Award. Selected for inclusion in the 2024 edition of Weekly Toyo Keizai's "100 Amazing Ventures.
BEFFY Inc.
https://www.beffy.jp
Representative Director & CEO: Rina Kaneki
Establishment: October 2022
Location: 150-0043
1-10-8 Dogenzaka, Shibuya-ku, Tokyo
Shibuya Dogenzaka Tokyu Building 2F-C
note 1
First approval in Japan for infant formula containing Bifidobacterium bifidum (November 2025, Meiji survey)
*2
No. 1 in Google search for "baby goods word of mouth" Dec. 2024 - Oct. 2025
