～Cycling toys linked to TVs to support the creation of a 60-minute daily exercise routine
- The following is content from the press release -
(Headquarters: Shinagawa-ku, Tokyo; President and CEO: Yukio Sugino; hereinafter "SEGA FEVE") announced today that it will release "GoGo! Anpanman Cycling" (Suggested retail price: 24,200 yen each, including tax), which will be released on November 6, 2025 (Thursday) at toy specialty stores, toy sections of department stores and mass merchandisers, and online stores nationwide.
Winter has arrived! A cycling toy was born, perfect for the season when people are prone to lack of exercise!
Winter has arrived, when cold weather, short daylight hours, and restrictions of the residential environment make it even more difficult to play outside. Anpanman Cycling," released today, is a cycling toy that is not affected by weather or time and is linked to TVs to meet the government's promotion of "increasing physical activity in daily life. The animation on the TV screen is synchronized with the pedaling motion, and the user can enjoy a total of 12 menus of exercise and educational games. The character moves forward as much as he/she pedals, naturally encouraging children to "want to do it" and "want to keep doing it. The "Sound Play Mode," which emits sound even when not connected to a TV, allows children to exercise anytime they want.
Recommended by Tipness fitness club! Expected to be effective for basic fitness & non-cognitive skill development
When developing this product, we enlisted the cooperation of Tipness, a fitness club that offers fitness schools for ages 0-15, to confirm what effects and benefits the product would have. As a result, we received comments recommending the following three points as promising.
Point 1)Develop non-cognitive skills such as self-regulation and empathy.
Through play and exercise, "non-cognitive skills" such as self-control, perseverance, and emotional control are naturally nurtured. The developmentally appropriate software enables children to acquire social and cooperative skills without difficulty.
Point 2: Ideal for physical fitness for preschoolers
This product is designed to help students learn to pedal while flexibly using their joints without strong loads, naturally fostering the ability to create movement and maintain posture. After this stage, it can be smoothly connected to running a self-pedaling car outdoors.
Point 3) Dual tasking enhances cognitive ability.
Preschool children are in a period of active neurological development, and this product stimulates the brain through pedal linkage and game challenges, and is expected to improve cognitive abilities such as memory, attention, and language skills.
About Tipness Co.
Tipness Kids is a comprehensive fitness club business that operates 144 clubs nationwide and offers a "Tipness Kids" school for children aged 0-15., ,We offer scientific programs based on children's physical development and child psychology.
Reference〉Exercise experiences in line with the guidelines of the Ministry of Education, Culture, Sports, Science and Technology and the Sports Agency are easily available at home.
The convenience of modern life and changes in the environment have reduced opportunities for children to engage in daily physical activity, making physical fitness a challenge. 1 The Ministry of Education, Culture, Sports, Science and Technology's Guidelines for Physical Activity for Young Children indicate the importance of ensuring that children have opportunities for intentional physical activity from infancy, in light of the fact that convenient lifestyles have reduced opportunities for physical activity, including walking. 2 It also makes known the importance of ensuring "at least 60 minutes of physical activity per day" in early childhood (before school age), and states that continuous physical activity has a positive impact on athletic ability and health development. 3 In recent years, days when it is difficult to play outside have been increasing due to extreme weather conditions such as heat waves and torrential rains, as well as restrictions imposed by the living environment. Furthermore, with the increase in dual-income households, it is difficult to pick up and drop off children on weekdays and ensure that they have time to travel to and from the park and watch over them, which increases the time and psychological burden on parents. Against this backdrop, we have developed "GoGo! Anpanman Cycling," a space-saving, noise- and vibration-free, safe, and fun way to experience exercise, intellectual education, and fun in a short period of time every day.
*1 (Source: Central Council for Education, Ministry of Education, Culture, Sports, Science and Technology, Comprehensive measures to improve children's physical fitness (Report))https://www.mext.go.jp/b_menu/shingi/chukyo/chukyo0/toushin/021001a.htm)
2 *3 (Source: Ministry of Education, Culture, Sports, Science and Technology, Guidelines for Early Childhood Exercise)
https://www.mext.go.jp/a_menu/sports/undousisin/1319771.htm
Product Information
- Home Page:https://www.segatoys.co.jp/brand/anpan/gogocycling/
- Product Name: Full of exercise, education and fun!
- Included: Cycling body (body, handle, stand front and rear), TV connection box, 3 screws, 3 screw hole caps, instruction manual, warranty card
- Product size: 672 mm (W) x 515 mm (H) x 366 mm (D) Target age: 2 years and up
- Suggested retail price: 24,200 yen (tax included)
- Copyrights: ⒸYanase Takashi / FREIBELKAN, TMS, NTV
- Release date: Thursday, November 6, 2025
SEGA and the SEGA logo are registered trademarks of SEGA Corporation or its affiliates.
SEGA and the SEGA logo are registered trademarks of SEGA CORPORATION.
