The "ninaru" series of pregnancy and childcare apps has surpassed 10 million downloads. Evolving into an app that accompanies the "now" and "future" of the family.
- The following is content from the press release -
The "ninaru" series (ninaru / Papa ninaru / Grandparents ninaru) of pregnancy and childcare applications operated by Eversense Corporation (Head office: Bunkyo-ku, Tokyo; President: Tetsuya Makino),Record monthly active users in October 2025We are pleased to inform you that we have decided to
Even with the number of births at an all-time low of 686,061 (in 2024, Ministry of Health, Labor and Welfare "Vital Statistics"), the number of monthly active users of the pregnancy app "ninaru",103.9% increase over the same month of the previous yearThe media is highly supported as a child-rearing support media in an era of declining birthrates.
Continued stable growth despite declining birthrate
In the first half of 2025, the number of births in Japan dropped to about 319,079 (2025, Monthly Vital Statistics Report, Ministry of Health, Labor and Welfare),Decrease of approx. 3.3% yoyThe company is expected to
As the birthrate declines and the "choice" to have a child becomes more and more difficult each year, the demand for "reliable information" and "secure connections" regarding pregnancy, childbirth, and childcare is increasing.
The "ninaru" series is a comprehensive childcare support application that provides consistent support from the pregnancy period to the child-rearing period, Expand use of the program to include not only pregnant women, but also fathers and grandparentsis driving MAU growth for the series as a whole.
Capturing the changing needs of the child-rearing generation and achieving growth despite declining birthrates
The growth of the "ninaru" series is supported by the following three initiatives.
Expansion of "ninaru Online Classroom," a free online class for parents
The "ninaru Online Classroom" is an original seminar,Birth preparation, childcare, education funding, careerWe offer a variety of themes to suit your family's life stage, such as
(2) Reliable information dissemination under the supervision of experts
We have strengthened our supervision system with a network of experts, including doctors, midwives, nutritionists, and financial planners.
3. management policy that emphasizes "user-friendly design
We are making improvements based on feedback from our users, aiming to create a brand that can be used for a long time with peace of mind.
Especially since the original seminar started,A total of 150,000 people participatedThe company has been making improvements in response to user feedback. By reflecting and improving the feedback from users, the most recent98% satisfaction rate(*), a high evaluation was achieved.
Many have commented on the sense of security they received, saying, "I can learn from experts in an easy-to-understand way from the comfort of my own home," and "My anxiety has been lifted.
The program is highly regarded as a place that fosters a culture of "families learning from each other" across regions and generations, and collaboration with businesses, governments, and medical professionals is expanding.
*Results of the questionnaire at our seminar in June 25, "User Satisfaction 98%".
Future Outlook
In the future, we will further promote co-creation with companies, local governments, medical institutions, educational institutions, etc., aiming to create a platform where "child-rearing households can encounter necessary information and services at a single stop.
With companies and organizationsTie-up ad planning, co-sponsored courses, ad placement, content collaborationWe will actively develop a variety of partnerships, including the following
For advertising agencies and advertisers
https://eversense.co.jp/ninaru-brand
If you are interested, please feel free to contact us at
Contact: info@eversense.co.jp
About Eversense Corporation
With the mission of "creating a society full of smiles by making families happy," we plan and operate web media, and plan and develop child-rearing support applications. The "ninaru series," which began with the pregnancy application "ninaru," has reached a cumulative total of more than 10 million downloads (as of the end of December 2024).
We are currently developing many free applications, including "ninaru baby," a childcare application, "daddy ninaru," an application exclusively for fathers, and "grandparents ninaru," an application exclusively for grandparents. We will continue to increase services that make families happy in various areas.
About Us
Company name: Eversense Inc.
Location: WORK STYLING, Shiodome City Center 5F, 1-5-2 Higashi-Shinbashi, Minato-ku, Tokyo
Representative: Tetsuya Makino, Representative Director
Business description: Planning and operation of pregnancy and childcare support apps and media
URL:https://eversense.co.jp/
