- The following is content from the press release -
(Head office: Chuo-ku, Osaka City) https://www.akachan.jp (headquartered in Kyoto, Japan; Shinji Sogo, President & CEO; hereinafter "Ad:INTE") will begin a new proof-of-concept (PoC) experiment in the retail media domain.
(DNP), which supports the construction of Akachanhonpo's retail media, will also cooperate in this PoC, which will start on November 14, 2025 (Friday) at the Akachanhonpo LaLaport TOKYO- BAY store (Funabashi, Chiba).
Through the use of AIICO, a sampling vending machine provided by ADINT, Akachan Honpo will create new product and service experience opportunities for the maternity and child-rearing segment of the market.
Background and Objectives
Under the corporate message of "Smile child-rearing. Under the corporate message of "Akachan Honpo," Akachan Honpo aims to be a "comprehensive child-rearing support company" that accompanies customers in their child-rearing activities through products, things, experiences, and places.
This initiative is launched with the aim of evolving our desire to "support families during maternity and child-rearing" into a retail media policy with greater experiential value together with ad-intent.
The sampling vending machine "Child-rearing Support Sampling Box" installed in stores will be used to provide Akachanhonpo App members with a casual experience to try products useful during maternity and child-rearing periods.
Through free sampling, we would like to create a flow of "getting to know, experiencing, and buying" better products for our customers, making their daily lives and child-rearing a little easier and more enjoyable. Furthermore, we will analyze post-distribution purchase data and member behavior data to visualize the voices and needs of mothers and fathers and provide support.
Ad:INT supports the improvement of measures and optimization of sales promotions by verifying the effectiveness of sampling measures and analyzing post-distribution purchase data, utilizing technology and analytical know-how cultivated in the retail media business. DNP, which supports the construction of Akachanhonpo's retail media, will participate in this PoC and provide operational support.
PoC Summary
- Store: Akachan Honpo LaLaport TOKYO-BAY store (Funabashi, Chiba)
- Implementation period: Friday, November 14, 2025
- Mechanism: Akachanhonpo app members can receive free samples of target products by scanning the QR code distributed in the app into the "Childcare Support Sampling Boxes" installed in stores.
- Objective/Effect:
- To have customers in the maternity and child-rearing period experience the products, leading to recognition and purchases.
- Analyze purchase data after distribution and use it to improve product assortment and services
- Improve member experience by promoting app use and store visits
*Sampling products are limited in number. The event may end as soon as they are gone.
Future Development
Based on the findings from this PoC, we will consider store development at Akachan Honpo.
We will continue to upgrade our retail media model by integrating purchasing and advertising data, and provide more accurate product experiences and services to customers in the maternity and child-rearing periods.
The retail media that Akachan Honpo is aiming for is more than just a new source of revenue.
Therein lies our desire to be a "company that supports child-rearing.
We would like to utilize retail media as a mechanism to create such a "cycle of thoughts and feelings. We would like to use retail media as a mechanism to create such a "cycle of thoughts.
Through this initiative, we will foster a cyclical support model in which society as a whole supports each other in raising children, and aim to realize a future in which all families can raise their children with as much peace of mind and smiles as possible.
Ad Int Inc.
Representative: Shinji Tokawa, President and Representative Director
Established: April 2009
Location: CUBE Nishi Karasuma 7F, 347-1 Shijo-cho, Shinmachi-dori, Shijo-sagaru, Shimogyo-ku, Kyoto-shi, Kyoto
Business: Distribution and retail DX support / Retail media development and operation / O2O and OMO marketing
URL:https://adinte.co.jp/
Dai Nippon Printing Co.
Representative: Yoshinori Kitajima, President and Representative Director
Established: January 1894
Location: 1-1-1 Ichigaya Kagamachi, Shinjuku-ku, Tokyo
Businesses: Publishing-related business, information innovation business, imaging and communications business, packaging-related business, living space-related business, industrial-use high-performance materials-related business, display-related products and electronic devices business, etc.
URL:https://www.dnp.co.jp/
About Akachan Honpo
Akachan Honpo aims to provide products, services, and information that meet the needs of our customers under the corporate message of "Smile Childcare. Akachan Honpo aims to provide products, services, and information that meet the needs of our customers under the corporate message "Akachan Honpo.
