Released "Marketing and Business Development Support Menu for Households Raising Children" utilizing a membership base of 60,000 households and a monthly delivery pipeline of 5,000 boxes - Supporting corporate recognition and acquisition through marketing to households raising children that reliably reaches them
- The following is content from the press release -
(Head Office: Chiba, Japan; President: Norimichi Shida), which operates a subscription service for educational toys for preschoolers called "Toys for Tots! (Head office: Chiba City, Chiba Prefecture; Representative Director: Norimichi Shida), which operates the "Toys for Tots" subscription service for preschoolers, will begin offering a "marketing and business development support menu for households raising children," utilizing its membership base of 60,000 households and a delivery route of approximately 5,000 boxes delivered monthly from the company. Many listed companies are already using this service as a trial.
Marketing and Business Development Support Menu for Households with Children Background
Toysub! has been used by a total of over 60,000 subscribers since its launch in 2015, and has been the No. 1 registered educational toy subscription member for three consecutive years. Leveraging our unique strengths of deep trust with child-rearing households and a physical lead that ensures monthly delivery, we are fully developing a new business to support companies' marketing to child-rearing households.
(Click here for the detailed page:. https://toysub.net/membership-platform/)
With the recent difficulty in reaching child-rearing households, Toys sub! possesses both a "reliable reach" physical lead and a "trustworthy" digital contact. This platform provides a variety of services, including bundled flyers, sampling, mail magazine distribution, lead acquisition, PoC/research, and influencer networking, to help companies expand awareness and acquire customers all the way through.
Features of the Marketing and Business Development Support Menu for Households with Children
1] Reliable physical conductors that reach
Flyers and samples included in approximately 5,000 boxes delivered per month have a very high probability of being picked up, achieving high visibility and high contact. Age segments (under 1 year old/under 1-3 years old/under 3-6 years old/over 6 years old) are also supported, making targeted measures possible.
2】High open rate of member e-mail newsletters
Our e-mail newsletters for members can reach approximately 40,000 households and boast a high open rate compared to other companies. We can also provide image banners and CTAs, and support A/B testing and area segmentation. 1 distribution = 1 company exclusive distribution, ensuring the delivery of information.
3] Real-time provision of highly-desired leads
We provide personal information with real-time, for which we have obtained consent to provide to third parties. We provide CPL (Cost Per Lead) measures that can acquire approximately 100 leads per month requesting information materials, and since we have already obtained permission for telephone contact, we can realize measures with a high conversion rate to business negotiations.
4】PoC and research for new products and services in as little as 2.5 months
With a flexible design that includes target age groups and even graduates, it can quickly collect the data needed for product launches and customer understanding, including monitoring surveys, purchase intent surveys, marketing tests, questionnaires, and interviews.
5] Network of over 2,000 influencers
We have a network of over 2,000 large to micro influencers, mainly in the 0-8 year old parenting demographic, with a proven track record of increasing Instagram access → organic → CV, expanding awareness and increasing nominated searches in the AIO era.
6] Additional reach of approximately 100,000 households through Babyrenta collaboration
Through the linkage with the baby goods rental service "Babyrenta," additional reach of approximately 100,000 households is possible through e-mail newsletters and LINE distribution.
Toy Subs! s membership base and data assets
- Monthly shipment: approx. 5,000 boxes
- Households reached: approx. 40,000 (after opt-out considerations)
- Evaluation data: Approximately 1.7 million toy evaluations
- Total membership: approx. 60,000 contracts
- Total shipments: more than 2 million educational toys (about 360,000 toy plans)
- User demographics: 80% with 0-2 year olds, parents mainly in their 20s-40s, education and health oriented, focus on disposable time, average household income 8 million yen
Our Strengths
1. quality assurance
We build deep trust with our members through carefully selected educational toys and professional selection and quality assurance.
2. unique community
Ensure your company's message is delivered through ongoing engagement with child-rearing households.
3. operational structure
Our professional team provides consistent support and customization to flexibly meet your company's needs.
4. track record and know-how
We propose effective measures by utilizing our extensive experience in marketing to child-rearing households and data on over 1.7 million cases.
Future Development
Through the "Marketing and Business Development Support Menu for Households Raising Children", we will continue to support companies in resolving issues related to marketing to households raising children and grow as a platform for connecting households raising children and companies. Toys "R" Us will continue to provide all of the marketing know-how for households raising children that Toys "R" Us has developed! will continue to provide all of the marketing know-how for households raising children that Toys "R" Us has cultivated, and work toward the realization of our corporate vision of "Let's increase happy parent-child time.
Toys for Tots! Service Overview
Toysub! is a subscription service that delivers educational toys tailored to the growth of each preschooler from 0 years and 3 months to 6 years old. Under the corporate vision of "Let's increase happy parent-child time," the service has been in operation since November 2015 and has won the "No. 1* number of registered members for educational toy subscription" for three consecutive years. *Surveyed by TPC Marketing Research Inc. as of August 2023
A toy planner, a professional in the field of intellectual education, creates a personalized toy plan from approximately 1,800 types of educational toys according to the growth and development of your child, and proposes the most suitable educational toys. Five to six educational toys with a total retail value of at least 17,000 yen will be exchanged and delivered every two months.
Monthly: 3,980 yen (including tax), bimonthly replacement and round-trip shipping
Overview of Trana Corporation
Name: Trana Corporation
Representative: Norimichi Shida, President
Location: Universe Chiba Building 1F, 20-16 Tsuruzawacho, Chuo-ku, Chiba-shi, Chiba
Date of establishment: March 6, 2015
Principal Business:.
Subscription service for educational toys for preschoolers "Toysub! a subscription service for educational toys for preschoolers.
https://toysub.net
Marketing and business development support for households raising children
https://toysub.net/membership-platform/
For inquiries, please contact
Marketing and Business Development Support Menu for Households with Children Contact
First, let us know your challenges and KPIs. We will work with you to validation in as little as 2.5 months. *We will contact you within 1 business day after you contact us.
Please contact us using the contact form below.
https://form.fillout.com/t/nTscqHHMbhus
See above for URL.
