--Three families each depicting their own irreplaceable family time: ----202025, Thursday, October 9, 2013 --
- The following is content from the press release -
(Headquarters: Shinagawa-ku, Tokyo; President and CEO: Yukio Sugino; hereafter "SEGA Fave") has released a brand new movie for "Dream Switch" depicting the irreplaceable family time before bedtime.
In addition, based on the hypothesis that "the most intense yet shortest time for parents and children is before bedtime," SEGA FEVE estimated the amount of time parents and children can be together before bedtime.
The limited "bedtime" time, which is less than 1% of the time, is the savior of parenting and the most magical time of the day.
The total time you can be a parent isIn an average of 53 years (19,345 days, 464,280 hours),Among them, we calculated the amount of time parents and children can be together before going to bed (0-6 years old). The results,(a total of approximately 4,217.5 hours), andThe percentage of life that could be spent being a parent was only 0.9%*, less than 11 TP6T.
Dream Switch" focuses on this rare yet intensely memorable 1% of the time, and we created the brand movie with the hope that it will become a magical time before bed that we want to see lasts longer.
*Calculated based on publicly available data from the Ministry of Health, Labour and Welfare, WHO World Health Organization, and the Administration for Children and Families, as well as our own survey based on an Internet questionnaire.
Ministry of Health, Labour and Welfare: 2024 Vital Statistics Monthly Report (Summary)
https://www.mhlw.go.jp/toukei/saikin/hw/jinkou/geppo/nengai24/dl/gaikyouR6.pdf
WHO World Health Statistics Report 2024 World health statistics 2024
https://www.who.int/data/gho/publications/world-health-statistics
Child and Family Agency:Healthy Parents and Children 21
https://sukoyaka21.cfa.go.jp/media/tools/s04_nyu_pan004.pdf
There are as many ways to enjoy family time as there are family members. Dream Switch" lights up family time.
The brand movie released today depicts different bedtime routines for each of the three families. It is produced with the hope that the limited time that parents have in their lives, which is only 1% of their lives, will accumulate into precious treasures.
The "Dream Switch" transformed the arduous pre-bedtime hours, which one often wishes would end earlier, into an irreplaceable family magic time, depicting a "parent-child time that I wish would last longer.
YouTube:https://youtu.be/2V63WXIvre8
What is Dream Switch?
Dream Switch" is a projector-type picture book that adds color to the time parents and children spend together before bedtime. Since its release in 2017, "Dream Switch" has been a favorite of many families as a "savior" for child-rearing, offering a bedtime experience that allows parents and children to share the same story while lying down, while reducing the burden of reading to the child, It has been supported by many families as a "savior for child-rearing. The latest model, "Dream Switch Basic Set," is the first in the series to undergo a full model change, and has evolved to be approximately 50% smaller (compared to the previous model), making it easier to use in any location, from the bedroom to the car. With 36 content items built into the main unit, and by combining the separately sold exclusive software, parents and children can enjoy a wide variety of "Dream Switch" content that will spark conversations such as "Which one should I choose today? and "Which one for today?" by combining the separately sold exclusive software, you can enjoy a variety of "bedtime routines" that will expand the conversation between parents and children. The device is equipped with a stamp card function, healing music, stretching exercises, and an ending sequence that encourages falling asleep, creating a "magical time for the family" that provides satisfaction and peace of mind even in a short period of time.
Official site:https://www.segatoys.co.jp/brand/dreamswitch/
Product Information
- Product name: DREAM SWITCH Basic Set
- Contents: main unit x 1, remote control x 1, base x 1, dedicated software x 1, power cable (USB-TypeC-USB-TypeA) x 1, instruction manual x 1, warranty card x 1
- Product size: 137 mm (width) X 133 mm (height) X 91 mm (depth)
- Ages: 3 years and up
- Price: 9,350 yen (tax included)
- Copyright：ⒸSEGA FAVE 2025
- Scheduled release date: October 23, 2025 (Thursday)
SEGA and the SEGA logo are registered trademarks of SEGA Corporation or its affiliates.
SEGA and the SEGA logo are registered trademarks of SEGA CORPORATION.
