- The following is content from the press release -
BetterDays Inc.(Headquarters: Shinagawa-ku, Tokyo; President: Mio Ohkawa) has developed Japan's first* automatic milk maker that can be used at temperatures between 35°C and 70°C.milkmagic(Milk Magic)" will be exhibited at the Daikanyama Tsutaya bookstore from October 18, and at CHOOSEBASE SHIBUYA (Shibuya-ku, Tokyo), which is operated by Sogo & Seibu Co. In particular, the "Daikanyama Tsutaya Bookstore," which attracts many families with children, will hold the "Ehon Expo: An Exposition of Picture Books for the Five Senses" event at the same time. This will be an opportunity for families with children to directly experience the appeal of "milkmagic.
*As an automatic milk maker that can handle 70 degrees Celsius" based on an Internet search in October 2025, according to our own research.
Exhibit Outline
1. daikanyama Tsutaya
- Exhibition Period: October 18, 2025 (Sat) - November 3, 2025 (Mon)
- Hours: 9:00-22:00
- Place: Daikanyama Tsutaya Bookstore Building No.1, 2F
From November 1 (Sat.) to 3 (Mon.), an event for parents and children, "Ehon Haku - An Exposition of Picture Books with the Five Senses" will be held.
URL:https://store.tsite.jp/daikanyama/picturebook-expo/
The Ehon Expo is an event where people who create, deliver, and read picture books gather to enjoy picture books through all five senses.
For those attending the event, which will feature picture books that stimulate the senses, "milkmagic" will be introduced as a tool to support "parent-child relaxation". We hope you will stop by to take advantage of the time you have saved by reducing the burden of formula feeding to spend reading picture books to your children or spending time with your children.
Time: 11:00 - 16:30 (tentative)
Location: Daikanyama T-SITE outdoor, Daikanyama Tsutaya
Organized by Daikanyama Tsutaya
2. CHOOSEBASE SHIBUYA
We will be exhibiting at a select store with the concept of "The Shibuya Gift for Anything. We will propose new items for child-rearing as a gift for a newborn baby or as a "gift of encouragement" for a couple who is working hard to raise their child.
- Exhibition Period: October 1, 2025 (Wed) - March 31, 2026 (Tue)
- Business hours: 11:00 a.m. - 9:00 p.m.
- Location: CHOOSEBASE SHIBUYA (Seibu Shibuya parking building 1F, 21-1 Udagawacho, Shibuya-ku, Tokyo)
- Concept: "Nandanai Hi ni The Shibuya Gift
- URL:https://choosebase.jp/
Exhibit: "milkmagic" automatic milk maker
The "milkmagic" is Japan's first automatic milk maker capable of handling temperatures from 35°C to 70°C. It automatically blends hot water and powdered milk in appropriate amounts and completes milk at the touch of a button. It safely and speedily provides milk at temperatures ranging from 70°C, in line with the Ministry of Health, Labor, and Welfare's guidelines for formula preparation, to human skin temperature for immediate consumption.
Product Features: Solving the "problems" of working and child-rearing households
Only 20 seconds to complete! Greatly reduces milk preparation time!
There is no need to cool boiling water or measure with a spoon. With the touch of a button, milk is ready in just 20 seconds.
Safe and secure 70°C milk preparation and human skin temperature
Supports milk preparation at 70°C in accordance with the guidelines of the Ministry of Health, Labor and Welfare. No need to prepare hot water of appropriate temperature, and temperature can be adjusted in 5°C increments up to human skin (35°C).
Compatible with all milk formulas
Since the milk concentration can be set in 1g increments, all powdered milk sold in Japan can be used. It can be used for a long time even if you change the type of milk.
Adjustment function in 10 ml increments
Milk volume can be adjusted from 30 ml to 240 ml in 10 ml increments. It can be used for a long period of time from newborn to the follow-up period.
Product Overview
Brand name: milkmagic
Model number: JPN-001-W
Body size: 36cm(H) x 21cm(W) x 26cm(D)
Capacity: 1.5 L
Power supply: power cord type, voltage (V) 100 volts
Product weight: 4 kg
About BetterDays, Inc.
BetterDays, Inc. designs and sells products related to baby care, childcare, nursing care, and housework to help people in today's society have a more relaxed lifestyle. BetterDays Inc. plans and sells products related to baby care, childcare, nursing care, and housework so that people living in the modern age can have a more relaxed lifestyle.
Company name: BetterDays Inc.
Representative Director: Mio Okawa
Establishment: February 2024
Location: Terada Warehouse G1 Bldg. 2F, 2-6-4 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Business activities: Sales and planning of products related to baby care, childcare, nursing care, and housework
HP: https://betterdays-jp.com/pages/about
