--A new "Dream Switch" console scheduled for release on October 23, 2025 (Thursday) and a software title of your choice -- A new "Dream Switch" console scheduled for release on October 23, 2025 (Thursday) and a software title of your choice
- The following is content from the press release -
(Headquarters: Shinagawa-ku, Tokyo; President and CEO: Yukio Sugino; hereinafter referred to as "SEGA FEVE") will hold the "DREAM SWITCH Advance Monitoring Campaign" in which 100 pairs of parents and children can experience the product itself and exclusive software of their choice prior to the release of the "Dream Switch" series, a projector-type picture book that will color the time between parents and children before going to sleep. We hope you will not miss the chance to be one of the first to experience the "magic time" that will change the way you spend time before going to bed.
DREAM SWITCH Advance Monitoring Campaign Overview
The "painful time before bed" turns into "time between parent and child that I want to see lasts longer!
One hundred pairs of parents and children will be selected by lottery to receive a Dream Switch* and a copy of "Dream Switch Exclusive Picture Book Software" that allows them to customize a picture book according to their family's preferences. This is an opportunity to experience a childcare product that has evolved to allow for more customization and enjoyment than ever before, turning the "I want it to end quickly" bedtime routine into an "irreplaceable magical time that I want to continue. Please take this opportunity to experience the evolution of our childcare products, which are now more customizable than ever.
*The main unit will be either a basic set or a DX set, which cannot be selected by the customer.
Application period: Thursday, September 11, 2025 - Tuesday, September 23, 2025
■How to apply: Our official account on Instagram (@segatoys_official) will post
Please enter the "password" mentioned in the campaign announcement in the comment field of the relevant post.
Your favorite software must be entered in the application form that will be sent to you from your Sega Toys Info Bureau account.
■Monitoring period: Wednesday, October 1, 2025 - Thursday, October 23, 2025
■ Application Requirements: Applicants must have a child between the ages of 2 and 6 years old and reside in Japan.
■Election announcement: You will be notified of the winners by DM communication.
Product Overview
A new savior for childcare
The Dream Switch series, which has transformed the precious time before bedtime when children end their day with peace of mind into something even more special, is now in its ninth year since its launch in 2017.
I want to read him lots of picture books, and I want him to develop good sleeping habits for his growth."
This product has responded to such wishes and has been trusted as a "savior for child-rearing" on social networking services and by word of mouth.
This time, the series has undergone its first full model change to deliver a "new bedtime experience" that fits today's diverse child-rearing lifestyles, use of technology, and changes in family structure and living space.
"Magic time before bedtime that I want more of" - a new proposal that combines cosmetics, typa, and spa.
The most important feature of this product is that "the painful time before bed" is transformed into "a magical time between parents and children that we want to see continue for a long time. In addition to the traditional "read-aloud," the product proposes a new "bedtime routine" experience that can be freely customized according to the preferences of the family and the growth of the child.
The combination of the main unit and a wide variety of additional software is also a key feature of the system, offering a diversity of experiences that will spark parent-child conversations such as, "Which one should I play today? and parent-child conversations expand, and the diversity of experiences is another key point. With fathers participating in childcare and the increasing use of digital devices, this product is an ideal choice for today's families with diverse ways of spending time before bedtime.
Three key points
- Cospa (Cost performance)
With a suggested retail price of 9,350 yen (tax included, about 1/2*1 of the previous model), this entry-level model is easy to afford. 36 types of rich content are built in, and the optional software system allows users to "choose only what they want," making it an evolution that is also easy on the family budget. - Taipa (Time Performance)
The stamp card function makes you want to continue using the program every day, the content combines healing music and stretching, and the ending sequence encourages you to fall asleep. Parents and children can feel satisfaction and restful peace of mind even in a short period of time. - SPEPA (Space Performance)
The main unit is approximately 50% smaller*2. It is space-saving and easy to use in the bedroom, in the car during overnight stays, or anywhere else. Dream Switch" has evolved into a product that can perform multiple functions such as picture books, stretching, learning, and music all in one unit.
*1: Comparison with conventional models *2: Volume ratio with conventional models
Update to an even more special space with a choice of software lineup
The new "Dream Switch" offers a rich lineup of eight exclusive software titles to meet the diverse needs of the users who love to play. The eight software titles include four Disney Characterz, Osaru no George, Kuma no Gakko, and Sanrio Characterz, as well as Japan and World Storytime, a collection of folktales from Japan and around the world. The software can be freely customized to suit your child's growth and preferences.
The main unit has two dedicated software adapter plugs to minimize the need for replacement.
Basic Set: Contents List
| trade (brand) name | Dream Switch Basic Set |
| Number of contents | 36 types (6 stories: Japanese, 6 stories: English, 5 types of audio, 11 types of Manabi, 7 types of Relax, 1 stamp) |
| Included Works | The Three Bears, Bremen's musical band, The Rabbit and the Tortoise, The Cat in the Long Shoes, The Three Little Pigs, The Big Head |
Software Lineup List
| trade (brand) name | Dream Switch Exclusive Software Disney Characters 1 |
| Number of contents | 30 types (10 stories, 13 Roku-Roku, 5 Manabi, 1 Relax, 1 Stamp) |
| Included Works | Dumbo, Peter Pan, Pinocchio, Alice in Wonderland, Mickey Donald Goofy's Three Musketeers, Bambi, Doggie Tales, 101 Doggies, Mickey's Jack and the Blisterbug, Minnie's Little Red Riding Hood |
| trade (brand) name | Dream Switch Exclusive Software Disney Characters 2 |
| Number of contents | 30 types (10 stories, 13 Roku-Roku, 4 Manabi, 2 Relax, 1 Stamp) |
| Included Works | Anna and the Snow Queen, Anna and the Snow Queen: Kazoku no Omoide, Anna and the Snow Queen 2, Anna and the Snow Queen 2: Mahou no Tegami, Anna and the Snow Queen 2: Olaf's Token, Beauty and the Beast, Clever Belle, Belle Goes to Paris, Snow White, Sleeping Beauty |
| trade (brand) name | Dream Switch Exclusive Software Disney Characters 3 |
| Number of contents | 30 types (10 stories, 13 Roku-Roku, 5 Manabi, 1 Relax, 1 Stamp) |
| Included Works | Toy Story, Toy Story 2, Toy Story 3, Toy Story 4, Toy Story Westerns, Finding Nemo, Finding Dory, Inside Head, Soulful World, Remember Me |
| trade (brand) name | Dream Switch Exclusive Software Disney Characters 4 |
| Number of contents | 30 types (10 stories, 13 Roku-Roku, 4 Manabi, 2 Relax, 1 Stamp) |
| Included Works | Rapunzel on the Tower, Rapunzel on the Tower: The Perfect Birthday, Anna and the Snow Queen: Elsa's Surprise, Anna and the Snow Queen: Anna the Queen, Moana and the Legend of the Sea, Sugar Rush, Little Princess Sophia: The First Story, Little Princess Sophia: The Cute Unicorn, Tinker Bell Cute Unicorn, Little Princess Sophia: The Little Princess Sophia Slumber Party, Tinker Bell |
| trade (brand) name | Dream Switch Exclusive Software Sanrio Characters |
| Number of contents | 74 types (53 words, 11 English sounds, 2 sounds, 7 relaxing, 1 stamp) |
| Included Works | Includes 4,000 entries (Japanese and English) from Gakken's dictionary. Also includes 5 English songs, 5 karaoke songs, 1 hand-playing song, and other various contents for learning. |
| trade (brand) name | Dream Switch Exclusive Software Bear's School |
| Number of contents | 66 types (6 stories: Japanese, 6 stories: English, 18 types of audio recordings, 11 types of learning, 10 types of relaxation, 1 stamp, 14 types of original content) |
| Included Works | Bear's School, Jackie's Bakery, Jackie's Bicycle Ride, Jackie's Cooking, Jackie's Birthday, Jackie's Sports Day, Jackie's Sports Day |
| trade (brand) name | Dream Switch Exclusive Software Osaru no George |
| Number of contents | 32 kinds (10 stories: Japanese, 10 stories: English, 5 kinds of Rokuon, 5 kinds of Manabi, 1 kind of Relax, 1 kind of Stamp) |
| Included Works | Animation Osaru no George: Uki Uki Boat, Monkey We Dance, Acorn Sukusuku, Pigeon's Home, Aim at the Hole in One, I Can't See It, Carrots I Love! I love carrots! Tadpole is a Frog Boy, Aim for the Olympics, Let's go to Hawaii! |
| trade (brand) name | Dream Switch Exclusive Software Japan and the World |
| Number of contents | 80 types (30 stories in Japanese, 30 stories in English, 9 types of audio recordings, 5 types of learning, 5 types of relaxation, 1 stamp) |
| Included Works | Japanese folktales: Momotaro, Issunboshi, Urashima Maroro, Omusubi Kororin, Kasajizo, Kamotori Gonbee, Carrot, Burdock and Radish, Furuya no Mori, Kachikachiyama, Hekko Kiyomesama, Mukade no Ishamukae Gretel, The Ugly Little Duckling, The Careless Inu, The Lion and the Mouse, The Donkey with the Lion's Caw, The Ant and the Giraffe |
DX Set: Contents List
| trade (brand) name | Dream Switch DX Set Disney & Pixar Characters |
| Number of contents | 150 kinds (52 stories: Japanese, 52 stories: English, 11 kinds of Roku-Roku, 25 kinds of Manabi, 9 kinds of Relax, 1 stamp) |
| Contents | Aladdin, Anna and the Snow Queen, The Incredibles Family, Inside Head, Cars, Cars 2, Cars/Crossroads, Winnie the Pooh, Cinderella, Sugar Rush, Zootopia, Dumbo, Lilo & Stitch, Rapunzel in the Tower, etc. |
Product Information
- Product name: DREAM SWITCH Basic Set
- Contents: main unit x 1, remote control x 1, base x 1, dedicated software x 1, power cable (USB-TypeC-USB-TypeA) x 1, instruction manual x 1, warranty card x 1
- Product size: 137 mm (width) X 133 mm (height) X 91 mm (depth)
- Ages: 3 years and up
- Price: 9,350 yen (tax included)
- Copyright：ⒸSEGA FAVE 2025
- Scheduled release date: October 23, 2025 (Thursday)
- Product name: Software for DREAM SWITCH
Disney Characters 1-4 - Contents: Exclusive software x 1
- Product size: 24 mm (width) X 32 mm (height) X 1 mm (depth)
- Ages: 3 years and up
- Price: 2,200 yen each (tax included)
- Copyright：ⒸDisney Ⓒ Disney/Pixar
- Scheduled release date: October 23, 2025 (Thursday)
- Product name: Software for DREAM SWITCH
Sanrio Characters - Contents: Exclusive software x 1
- Product size: 24 mm (width) X 32 mm (height) X 1 mm (depth)
- Ages: 3 years and up
- Price: 2,200 yen (tax included)
- Copyright Notice：Ⓒ 2025 SANRIO CO., LTD. APPROVAL NO. L661436 ⒸGakken
- Scheduled release date: October 23, 2025 (Thursday)
- Product name: Software for DREAM SWITCH
the Bear School - Contents: Exclusive software x 1
- Product size: 24 mm (width) X 32 mm (height) X 1 mm (depth)
- Ages: 3 years and up
- Price: 2,200 yen (tax included)
- Copyright：ⒸBANDAI
- Scheduled release date: October 23, 2025 (Thursday)
- Product name: Software for DREAM SWITCH
Cuban George - Contents: Exclusive software x 1
- Product size: 24 mm (width) X 32 mm (height) X 1 mm (depth)
- Ages: 3 years and up
- Price: 2,200 yen (tax included)
- Copyrights: Ⓒ & 🄬 UCS LLC and HC LLC Cooperation: Gold Star Inc.
- Scheduled release date: October 23, 2025 (Thursday)
- Product name: Software for DREAM SWITCH
Story of Japan and the World - Contents: Exclusive software x 1
- Product size: 24 mm (width) X 32 mm (height) X 1 mm (depth)
- Ages: 3 years and up
- Price: 4,400 yen (tax included)
- Copyrights: ⒸHiroko Reijo and Mariko Shinju/Kodansha
Hisako Kikimasho and Takaaki Nomura/Kodansha
ⒸSueyoshi Akiko, Wakayama Shizuko/Kodansha
Ⓒ Tachihara Erika, Wakayama Shizuko / Kodansha
(Ⓒ Erika Tachihara, Moe Nagata / Kodansha Ltd.
(ⒸTazuko Sasaki, Suzuko Makino / Kodansha Ltd.
ⒸSEGA FAVE 2025 - Scheduled release date: October 23, 2025 (Thursday)
- Product name: DREAM SWITCH DX Set
Disney & Pixar Caraque - Contents: Main unit x 1, Remote control x 1, Pedestal x 1, Exclusive software x 1, Power cable x 1, Instruction manual x 1, Warranty card x 1
- Product size: 137 mm (width) X 133 mm (height) X 91 mm (depth)
- Ages: 3 years and up
- Price: 16,280 yen (tax included)
- Copyright Notation:
Disney
Based on the "Winnie the Pooh" works
by A.A.Milne and E.H.Shepard.
Disney/Pixar
Slinky®Dog. ⒸPoof-Slinky,Inc.
FIAT™ Model T™ Porsche™ Porsche™ Porsche™ Porsche™ Porsche™ Porsche™ Porsche™ Porsche™ Porsche™ Porsche - Scheduled release date: October 23, 2025 (Thursday)
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