moms", a website to prevent the isolation of multiple birth families, takes a big step toward listing consultation services in 1,741 municipalities nationwide.
- The following is content from the press release -
moms" (operated by PONO Inc.; headquartered in Fukuoka City; Tomoe Ushijima, CEO), a pregnancy and childcare application specialized for families with multiple births, such as twins and triplets, has obtained permission to list all local government offices in Fukuoka, Saga, and Yamanashi prefectures for its "Multiple Birth SOS" function, which connects to local government offices in the area of residence with a single tap. The company has obtained permission to list local government offices in all of Fukuoka, Saga, and Yamanashi prefectures. Of the 1,741 municipalities nationwide, 114 cities, wards, towns, and villages in all three prefectures are now covered, marking a major step toward nationwide expansion.
MOMS service page:https://moms-app.com
Background: The Reality of Harsh Multiple Parenting
It has been reported that multiple birth families have a 2.5 to 4 times higher rate of abusive deaths and a 1.5 to 2 times higher rate of divorce than single birth families. Many parents are trapped in the midst of nighttime crying and childcare fatigue, thinking, "I may not make it through the night.
Ushijima, the president of our company, himself had an experience when he wanted to call for "help" while raising twins, but he did not know which contact point to call, and in the end was unable to send an SOS message.
Based on this firsthand experience, we developed the "Multiple SOS" function, which connects a call to a reliable contact in the area of residence with a single tap.
About the "Multiple SOS" function
- Registering a zip code on the app enables a one-tap call to the local government's consultation center.
- Only those consultation offices that have received permission from 1741 municipalities nationwide are listed.
- The greatest value is to connect moms and dads to a "safe" point of contact to call.
Yamanashi Prefecture has consolidated information on multiple pregnancy and childcare consultation offices in each municipality and established a new website dedicated to support for multiple pregnancies and childcare on the official prefectural website. This has visualized the support system for multiple birth families in the prefecture as a whole, and has created an environment in which those involved can reach consultation services with peace of mind through moms.
Yamanashi Prefecture:https://www.pref.yamanashi.jp/kosodate/tataiikuzininnsinnsoudannmadoguti.html
Fukuoka Prefecture:https://www.pref.fukuoka.lg.jp/contents/futagomitugotataiji.html
Saga Prefecture:https://www.pref.saga.lg.jp/kiji00386734/index.html
Future Development
PONO, the operating company of moms, will work with local governments to promote understanding of multiple pregnancies, childbirth, and child rearing, and to further enhance the existing administrative support.
Comment by Tomoe Ushijima, Representative Director of PONO Co.
Raising multiples is full of joy, but it also comes with serious challenges such as isolation and lack of information. As a mother of twins myself, I have experienced this reality. Our goal is to eliminate the disparity in support from region to region, and to create a society where people can raise their children with peace of mind, no matter where in Japan they give birth to twins or triplets.
To this end, it is essential for us to work together with local governments to link support that we in the private sector alone cannot achieve. Through "Multiple Birth SOS," we hope to expand the cycle of mutual support in the community and society as a whole, and protect the smiles of children and the future of their families.
Overview of "moms" application
Name: moms
Start of offering: March 5, 2025 (Mitsugo no Hi)
Number of downloads: 5,006 (as of August 25, 2025)
Supported OS: iOS / Android
Courtesy of PONO Inc.
Overview: Pregnancy and childcare application dedicated to families with multiple births, including twins and triplets. Provides information exchange, support functions, and store functions.
Click here to download the application.
App Store (iOS)
Google Play (Android)
About PONO Corporation
We develop and operate "moms", a pregnancy and childcare application specialized for families with multiple births, such as twins and triplets. Currently used in 12 countries, moms provides a community of concerned parties, multiple birth SOS, and a SHOP function. In addition, we are building an ecosystem that gives back to society the voices of those involved through collaboration with local governments, companies, and organizations. Furthermore, by connecting multiple birth families and companies through engagement marketing, we aim to improve wellbeing in multiple birth parenting by reducing isolation and lack of information.
Corporate name: PONO Inc.
Location : Fukuoka Growth Next, 2-6-11 Daimyo, Chuo-ku, Fukuoka City, Fukuoka 810-0041, Japan
Representative Director: Tomoe Ushijima
Date of Establishment ： February 5, 2025 (Futago no Hi)
Location : Fukuoka-city, Fukuoka pref.
Business : Application development and operation business, multiple-child-rearing support service
MOMS service page:https://moms-app.com
MOMS official Instagram:https://www.instagram.com/moms__app/
