- The following is content from the press release -
(Headquarters: Shibuya-ku, Tokyo; President: Masahiro Hirata; hereinafter "the Company"), a developer and operator of digital content for families and a planner and operator of events, today announced that "Gokko Land," a social experience application for children, and its overseas version "Gokko World" have surpassed 10 million downloads in total. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masahiro Hirata; hereinafter "the Company"), have exceeded 10 million downloads.
12 years have passed since the release of "Gokko Land," and the reason for its continued popularity
The number of downloads of "Gokko Land," a social experience application for children, has been steadily increasing since its launch in May 2013. There is a reason why "Gokko Land" has maintained its popularity for 12 years. The growth can be seen in the number of downloads since the launch of the service.
1. Increase in the number of pavilion openings, with more than 90 companies offering work experience!
When the service was launched in May 2013, it offered four types of "play": cake shop, hamburger shop, service station, and dentist. As the number of users grew along with the spread of smartphones, the number of companies opening pavilions increased, and by 2019, there will be 30 pavilions.
2. enhance its reputation as an application that helps in raising children
So far, we have received more than 200,000 reviews on the App Store, Google Play, and other app stores! On social networking sites, some mothers have recommended "Gokko Land" to other mothers who are having trouble dealing with their children who get restless during plane rides or waiting times at the hospital. Especially in recent years, the safety aspect of the application, which is completely free and does not display irrelevant advertisements, has also been highly praised.
3. creating games that never get boring, with more than 200 million plays per year!
Gokko Land" has been played more than 200 million times a year, and it is clear that children play the game over and over again. The user tests conducted by children since the launch of the service are an indispensable part of the process of creating games from the children's viewpoint. User testing by children, which has continued since the launch of the service, is an indispensable process for creating games from the children's perspective. Numerous other innovations have also been implemented, with the goal of achieving 300 million game plays per year by 2025.
Gokko World" has been downloaded more than 2 million times!
In August 2023, "Gokko World" began distribution in Vietnam as an overseas version of "Gokko Land," and in August 2025, it surpassed 2 million downloads in total. LTD. (Kewpie Vietnam) opened a pavilion and conducted a campaign in collaboration with the popular character "Doraemon. In particular, a real event was held at AEON MALL in Vietnam, where downloading "Gokko World" was a condition for participation, which led to the acquisition of many new users, and the download promotion measures linked to the event achieved great results.
As of September 8, 2012, it is ranked in the BEST 5 in the Family Education genre on Google Play and in the Kids genre on the App Store, and its popularity is further increasing. The number of downloads is expected to further accelerate in the future.
Future Outlook
As for the initial overseas expansion, we verified the marketability through the development of "Gokko World" in Vietnam, and having obtained a satisfactory response, we will further expand the overseas expansion.
We plan to distribute the service in two countries, Thailand and Indonesia, from the end of 2025 to the beginning of 2026, and are also preparing an English version. In addition, we are preparing for an English version of the service. Similar to the user base we have built in Japan, we will first increase the number of users in each country, and then approach companies that share our vision and are willing to open pavilions in those countries.
About "Gokko Land," a social experience application for children
https://www.kidsstar.co.jp/gokkoland
Gokko-Land" is a social experience application for children that allows them to learn about the workings of society while playing "pretend" to work for a real company. We have developed and distributed more than 150 kinds of easy-to-understand work experience contents from children's viewpoints. The "playful games" that can be enjoyed anytime, anywhere for free have been played more than 200 million times a year, and the total number of downloads has exceeded 8 million. In addition, since July 2024, "Gokko Land EXPO," a special event that realistically reproduces the world of "Gokko Land," has been held at major commercial facilities and other locations.
- App name: "Gokko Land," a social experience application for children
- Total downloads: 8 million downloads
- Ranking: No. 1 in App Store and Google Play's popular free apps for children
- Awards: "13th Kids Design Award", "BabyTech Award Japan 2019", "Japan Child Rearing Support Award 2022", "2023 Children's Smile Movement Award, Excellent Prize".
- Download page :. https://kidsstar.link/jp/gokkoland
- URL of the introductory video:https://youtu.be/3YzCTpECmDw
About Kids Star Inc.
KidsStar Inc. has been developing a wide variety of educational and educational apps as part of its product creation efforts to create experiences that "engage children," including "Gokko-Land," a free social experience app that lets children learn how society works in a fun way through games. We are also involved in the "Gokko-Land EXPO (Gokko Land)," a real event held at large commercial facilities across Japan. https://www.kidsstar.co.jp/expo (see Figure 1).
Head Office: Fujita In-X Building 5F, 9-5 Shinsen-cho, Shibuya-ku, Tokyo 150-0045, Japan
Established: October 2014
Representative: Masahiro Hirata, Representative Director
Business description: Digital content business for families
Phone number: 03-6805-5625 (main)
For inquiries regarding this matter, please contact
Contact person: Public Relations, Kids Star Inc.
TEL: 03-6805-5625
E-Mail:pr@kidsstar.co.jp
