Pre-launch "Touchable TECH" pre-launch monitor model recruitment campaign starts today. For details, please visit the official Instagram.
People's official "Sawarutech" Instagram @sawarutech
URL:https://www.instagram.com/sawarutech/
- The following is content from the press release -
(Chuo-ku, Tokyo; Director and Representative Executive Officer: Masato Kiribuchi), a manufacturer of toys for infants and toddlers, will release "Touchable TECH," a digital educational service for toddlers, in early October 2025.
This is the first digital service challenge for People, which has been developing toys for infants and toddlers for over 40 years.
Background of Service Creation
People is 2022,I want to create moments when children's curiosity bursts."and once again, we have observed children's curiosity widely beyond the traditional toy field.
Among the things that caught my attention were,Children and their relationship with the "digital" worldIt is. Digital devices such as smartphones and tablets are now attractive and familiar to children and have become an inseparable part of their interests.
At the same time, there is growing concern about children's digital dependency, and many parents are worried about their children's digital literacy. The survey revealed that 80% of parents do not want their children to touch the devices if possible, and they tend to feel especially guilty when they see their children "staring blankly at the screen.
(Reference) According to People Inc.
Now and in the past, "children's curiosity" and "parental conflict" have been recurring themes in child-rearing. 1985, People launched "Naughty 1-Year-Olds Do-It-All". By turning everyday items that children want to touch but adults do not want them to touch, People created a market that had never existed before, and for 40 years it has been supported as a standard educational toy.
And now, children's interest is expanding to "digital" as well. How do they interact with devices such as smartphones and tablets?
How can we draw out active play and learning from the content, rather than just "consuming" it?
People has been conducting research on the "current curiosity" of young children for three years since 2022, utilizing the perspective of "child observation" that we have cultivated over many years in the development of toys. The result was the following,It is the first digital educational service "Touch Tech.
Touch Tech" aims to provide a new kind of play by linking children's natural interests with digital technology and expanding their curiosity, thereby transforming the "digital experience" for children of the digital native generation into active rather than passive play. We aim to provide a new kind of play that transforms the "digital experience" for children of the digital native generation into active rather than passive play.
Experience of feeling" to draw out active play Jointly developed with Tokai Rika Co.
People are supposed to develop a great deal of their senses through observation of children.Focus on "feel" in early childhood (especially until around age 3)The following is a list of the most common problems with the
In early childhood, "feel" is more sensitive than in adulthood, and children gain information daily through a variety of sensory experiences. It is said that by adding the experience of "touch" in addition to visual and auditory sensation, the ability to actively think and concentrate is nurtured, and this information is easily retained in memory.
Based on this thinking, we jointly developed the "feel pen" using the latest haptics technology* with Tokai Rika Corporation, an automotive parts manufacturer that has been developing products that "touch people's hands" for more than 75 years, such as switches for automobiles (patent pending). (Patent pending).
*Technology to artificially create and simulate the sense of touch
- Designed with safety in mind, safe to play with from 1.5 years old
- More than 200 different textures compiled by a proprietary algorithm to ensure that young children can feel the difference between textures.
In everyday life, there are times when a child is interested in something but is not allowed to do it to his/her heart's content due to danger or time constraints.
With "Touch Touch TECH," you can enjoy such experiences digitally "anytime," "anywhere," and "as much as you like.
The sensory experience enhances concentration and retention in memory. It also leads to an interest in "I want to try it! in our daily lives.
- At launch, the product will be available exclusively for the iPad.
- Approximately 10 themes are planned per month, including seasonal "touchable games," standard "touchable games" for personalized delivery according to children's personalities, and "unlimited play," a "kansetsu kudzu kan (all you can do)" (a Japanese word for "kansetsu kudzu kan").
- Safe functions for digital debuts, such as a "life rhythm timer" that allows play to end according to the time of day
Product Service Overview
Product name: "Touchable TECH
Price: Limited initial quantity Early Access 3-month course 5940 yen (tax included, tentative)
Supported OS: iPadOS
Set includes: feeler pen, pen holder, instruction manual
*Download the app onto your iPad at home and play with it. (App materials delivered for 3 months)
Release date: Scheduled for early October 2025 (reservations will be accepted from late September on the official website below)
Official website:https://sawarutech.com/
Production: People Corporation, Tokai Rika Co.
Distributed by: People Inc.
Pre-launch campaign to recruit pre-launch monitor models to begin.
This is an opportunity to be one of the first to try the new "Touch Tech" service for free before the product goes on sale in early October 2025!
It's a tablet and it's a feel experience! Please check the official Instagram below for application outline.
People's official "Sawarutech" Instagram @sawarutech
URL:https://www.instagram.com/sawarutech/
People Corporation Company Profile
We design, develop, and sell toys and other products and services based on our mission statement: "We want to create the moment when children's curiosity bursts! We plan, develop and sell products and services, including toys, under the concept of "Creating the moment when a child's curiosity bursts!
Company Information
Company name: People Inc.
Representative: Masato Kiribuchi, Director and Representative Executive Officer
Establishment: February 1982: Toy business founded
Capital: 238.8 million yen
Number of employees: 45
Head Office: VORT Higashi-Nihonbashi, 2-15-5 Higashi-Nihonbashi, Chuo-ku, Tokyo
Company website:https://www.people-kk.co.jp/
General Customer Inquiries
Contact: People Customer Service Section
Phone number: 03(3862)3739
Monday through Friday (except holidays) 10:00 a.m. to 12:00 p.m. and 1:00 p.m. to 3:00 p.m.
HP:https://www.people-kk.co.jp/contact/forcustomer.html
