MTI names its financial portal site "Hagu-Mane. MTI also launches a demonstration experiment aimed at improving the financial literacy of households with children.

～Support for opening bank accounts using "MCHMo" with local governments and financial institutions to verify changes in awareness and behavior.

- The following is content from the press release -

　(Shinjuku-ku, Tokyo; President: Toshihiro Maeta; hereafter "the Company") will launch a financial portal site named "Hagu-Mane" on August 26, 2012 (Tuesday), with the aim of helping to solve the financial problems of households raising children. At the same time, the Company will launch a demonstration experiment aimed at improving the financial literacy of households raising children.

　In this verification experiment, "Hagumane" will be provided to households raising children through the "Maternal and Child Health Record Book" application*1 provided by our group company, Maternal and Child Health Record Book Co. In addition to providing information on basic financial knowledge and household budget management, "Hagumane" will help parents improve their children's financial literacy by assisting them in applying for a bank account.

　Participating municipalities include Kuwana City, Mie Prefecture (Mayor: Tokyu Ito), Wake Town, Okayama Prefecture (Mayor: Keisuke Ota)*2 , Misato Town, Kumamoto Prefecture (Mayor: Yasuhiro Ueda), and financial institutions*3 including Ogaki Kyoritsu Bank, AEON Bank, Joyo Bank, Chugoku Bank, Hiroshima Bank, Fukuoka Bank, Juhachi Shinwa Bank, Kumamoto Bank, and Japan Post Bank. The Ogaki Kyodo Bank, Aeon Bank, Joyo Bank, Chugoku Bank, Hiroshima Bank, Fukuoka Bank, The Eighteenth Shinwa Bank, Kumamoto Bank, Japan Post Bank, etc.

Background of the Demonstration Experiment

　For households raising children, financial issues such as financing their children's education and planning for their future lives are close to home, and acquiring financial literacy is essential for enhancing the financial stability of the family. On the other hand, in a survey*4 conducted by MHFG of households raising children, when asked where they obtain information on money necessary for raising children, the most common answer was "Internet (search, online articles, etc.)" at 74.61 TP6T, followed by "SNS" at 55.01 TP6T. The next most common answer was "Internet (search, online articles, etc.)" at 74.61 TP6T, followed by "SNS" at 55.01 TP6T. The "local government offices and websites" and "financial institutions such as banks and securities firms" were only 22.11 TP6T and 4.41 TP6T, respectively, indicating that parents are biased in the information they are exposed to and rely on information that is easily accessible.

　Against this backdrop, on Tuesday, August 26, 2012, we will launch "Hagu-Mane," a financial portal site designed to solve the financial concerns of households raising children*5 . Hagu-Mane" aims to improve the financial literacy of households raising children by providing "Hagu-Mane" as a gateway to the site.

　This time, with the aim of improving convenience for residents and financial literacy, a demonstration experiment using "Hagumane" will be conducted with local governments and financial institutions. As a first step, Kuwana City in Mie Prefecture, Wake Town in Okayama Prefecture, Misato Town in Kumamoto Prefecture, Ogaki Kyoritsu Bank, Aeon Bank, Joyo Bank, Chugoku Bank, Hiroshima Bank, Fukuoka Bank, The Eighteenth Shinwa Bank, Kumamoto Bank, Japan Post Bank, etc. will participate in this project to verify changes in financial awareness and behavior of households with children through use of "Hagumane".

Outline of the Demonstration Experiment

　After verifying the results of this demonstration experiment together with participating municipalities and financial institutions, we aim to commercialize the program in January 2026. We will also analyze the findings of the experiment and strengthen cooperation to create an environment in which households raising children can focus on raising their children with peace of mind and to provide higher quality financial education.

　For inquiries from municipalities and financial institutions: support-dxpf@mti.co.jp

1 "Maternal and Child Mo" (general version) available to the public in app stores and on the webhttps://www.mchh.jpHagumane" can be used from the "Hagumane" system. Hagu-Memo" cannot be used from "Hagu-Memo" of municipalities other than Kuwana City, Mie Prefecture, Wake Town, Okayama Prefecture, and Misato Town, Kumamoto Prefecture, which have introduced "Hagu-Memo".
2 Implementation in Wake Town, Okayama Prefecture is scheduled to begin on Monday, September 1.
3 Financial institutions that can open accounts vary by region.
4 Survey period: July 1 (Tuesday) to July 15 (Tuesday), 2025; survey target: 6,968 users of "MCHMo" in cooperation with local governments; survey method: Web-based questionnaire to users of the municipal version of MCHMo
5 The relevant press release is here:https://www.mti.co.jp/?p=35897

About "Maternal and Child Health Record Book" application "Maternal and Child Health Record Book

Service Name :Maternal and child mo
Monthly fee (tax included) : free

Services

The system has a wide range of useful functions, from recording and managing health data of expectant mothers and their children, managing vaccination schedules, providing advice on childbirth and childcare, sharing information with family members such as grandparents living in remote areas, and providing a childcare diary "Dekiteyo Kinenichi" that serves as a guide to child growth and development, to posting information from the local government. The site offers a full range of functions to help mothers and fathers who are busy with childcare and work.

How to access

Maternal and child health notebook application Boshimo
App: Search for "Maternity Mo" in the App Store and Google Play (compatible OS: Android 8.0 or higher, iOS 15.0 or higher)
Web browser:https://www.mchh.jp access