What are "summer spots" where you can enjoy outings with your baby?
- The following is content from the press release -
(Minato-ku, Tokyo; CEO: Takamichi Shimomoto; hereafter, "Act Indi"), operator of "Iko yo," one of Japan's largest information websites on outings with children, has released "Iko yo," a website that highlights real parent-child behavior based on surveys and interviews.Iko yo Family Labat "Summer outings with babies 0-2 years oldWe conducted a survey and analysis of the
prior releaseRanking of facilities that would be nice to have for summer outings / Ikoiyo Family Labo Summer Outing Survey①.See also.
Topics.
▶No. 1 favorite spot to go out with baby."Festivals, Festivals, Marche"
▶No. 2 is "aquariums.
▶ "Theme parks/amusement parks" and "Indoor playgrounds" tied for third place.
▶ Summary
(This release is entitled "Announced! Ranking of popular spots and facilities for summer outings with babiesThe following is a partial excerpt of the The full text is available atthis way (direction close to the speaker or towards the speaker))
Ranking of the 2025 best day trip spots to go out with babies (0-2 years old) No. 1 is "Festivals, festivals, and marches!
When asked about places they enjoyed on "day trips" when their children were babies (0-2 years old), the most popular destination was "festivals/festivals/marches" (45.51 TP6T) in first place. This was followed by "Aquarium" (42.9%) in second place, and "Theme parks/amusement parks" and "Indoor playgrounds" (41.6%) in a tie for third place.
No. 1 "Festivals, Festivals, Marche" Special seasonal events delight babies and moms and dads alike!
The following episodes were selected as No. 1 for their impressions of outings to festivals, festivals, and marche.
- 'I saw fireworks for the first time at a local Jizo-bon, and it was a wonder.'
- It was a good experience for me to interact with people in the community, even if it was a small one."
These responses indicate that the parents feel that their babies' reactions to the colors and sounds of the fireworks and their happiness at being talked to by people in the community are "happy memories.
No. 2 "Aquarium" Indoor facilities where you can enjoy an extraordinary experience are popular for summer outings.
The second-place aquarium (42.91 TP6T) received the following comments and more
- The dolphins would jump at the dolphin show, and I would laugh out loud every time they did it. Seeing that made my parents happier."
- I took her to the aquarium when she first started walking because it was cooler. It was so cute to watch him waddle to the large aquarium tank, and I will never forget it.
The high satisfaction rate seems to be due to the fact that aquariums provide a lot of fresh stimulation for babies and are indoor facilities that can be enjoyed safely even when they are waddling.
The results and comments from moms and dads from the third place onward can be found in "Announced! Ranking of Popular Spots and Facilities for Summer Outings with Babies" for the results and comments from mothers and fathers.
See also: Announcement! Ranking of popular spots and facilities for summer outings with babies
Summary: The keys to a summer outing with your baby are coolness, safety, and a hands-on experience!
Popular points for summer outings with babies aged 0 to 2 were "unusual summer-only experiences," "cool indoor temperatures," and "safe facility environment.
The "festivals, festivals, and marche" ranked first in the list, with the special seasonal atmosphere and community interaction making them an invaluable experience for both babies and their parents. Also ranked high were aquariums, indoor playgrounds, and other places where babies and parents can enjoy themselves safely indoors while avoiding the heat.
In our previously released "Ranking of facilities that would be nice to have on a summer outing with baby," we found that in addition to basic facilities such as diaper changing areas and nursing rooms, households are also looking for facilities that provide "on-site peace of mind" in terms of heat protection, easy access to food and drink, and ease of changing clothes. In addition to basic facilities such as a diaper changing area and nursing room, households planning an outing also looked for facilities that provide "on-site peace of mind" such as heat protection, access to food and drink, and the ability to change clothes.
Going out with a baby during the extremely hot summer requires preparation and care, but it can also create special memories for parents and children. There is also a need to create an outing environment that can be enjoyed with peace of mind by households raising children.
Please use this survey together with the Summer Outing Survey (1) for article writing, programming, and planning.
Survey Summary
Survey method: Internet questionnaire
Survey area: Nationwide
Target: "Iko yo" members
Survey period: June 2025
Number of samples: 310
If you wish to publish or quote the contents of this survey in any media, please contact our public relations department (pr@actindi.net) before publishing or quoting it, and please include a credit to "Ikoiyo Family Lab Research" and the URL of the article in the publication or quotation.https://iko-yo.net/articles/18029(Please describe).
What is "Iko yo"?
Launched in December 2008, "Iko yo", a website for information on outings with children, is used by approximately 80% of the child-rearing population and provides information on more than 99,000 facilities and 91,000 reviews nationwide (as of May 2025).
The "Iko yo" service site:https://iko-yo.net/
What is "Ikoiyo Family Lab"?
We are a co-creation child-rearing marketing lab that conducts weekly surveys through Iko yo's monitor members and publishes the data. We conduct independent research and analyze the interests and trends of the child-rearing generation, focusing on the childcare, education, and outing markets. We disseminate knowledge that is useful for planning and promoting services and products.
To companies targeting the childcare market, please contact us anytime if there is anything we can do to help you.
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