Attention is focused on goods that enhance home time⁉
- The following is content from the press release -
(Minato-ku, Tokyo; CEO: Takamichi Shimomoto; hereafter, "Act Indi"), operator of "Iko yo," one of Japan's largest information websites on outings with children, has released "Iko yo," a website that highlights real parent-child behavior based on surveys and interviews.Iko yo Family Labat "Summer home timeWe conducted a survey and analysis of the
Topics.
▶More than 70% of households raising children will change the way they spend their time due to the heat wave.
▶Overwhelmingly, the most popular way to spend time at home is "cooking and baking together," experienced by half of the respondents.
▶Parents and children plan together, have fun together, and enjoy a summery way to spend time together.
▶Moms and dads who want to make their parent-child summer vacation a special memory. Enjoy home time with your child as well.
▶ Summary
(This release is entitled "310 moms and dads tell us! Survey on how to keep children happy and occupied during summer vacation at home.The following is a partial excerpt of the The full text is available atthis way (direction close to the speaker or towards the speaker))
Ranking 2025 of how to spend time at home during summer vacation No. 1 is "Cooking and baking
Cooking and baking together" (46.8%) received the most responses as a way to spend time at home during summer vacation. About half of the families said they would like to engage in this activity during summer vacation.
Other top choices included "Art time to make crafts and draw pictures" (33.21 TP6T), followed by "Reading picture books and children's books" (31.31 TP6T), "Playing with puzzles and educational toys" (28.41 TP6T), and "Watching movies/animations at home movie theater" (27.11 TP6T).
In a prior study.In a survey asking, "Did you change where you went or how you spent your time due to the heat wave?" Over 70% of respondents answered "Yes (changed)" to the question "Did you change the places you went or the way you spent your time due to the heat wave?Some said that they spend time at home instead of going out, change their outings to water playgrounds or indoor areas, or go out in the cooler mornings and evenings.
This survey also found that "I don't think it's going to be hot enough to go anywhere, so I want to do something fun at home.Moms of 2-year-old girls/employees and public servants (full-time) are making plans in anticipation of increased time at home compared to previous years' summer vacations.
No. 1: Cooking and baking together / Ranking of how to spend home time during summer vacation
When asked in a free response how they would like to tackle the items they responded to, some said, "I would like to have fun together with my child" or "I would like to experience the process together with my child," and it was noticeable that households with children were planning to enjoy the event together from the preparation stage. Please see the rest of the free responses to this question in the details of this survey.
No. 2: Art time for crafts and painting / Ranking of how to spend home time during summer vacation
."Free responses from moms and dads who answered "art time to make crafts and draw pictures".
- I want to prepare a large drawing paper and make time while drawing freely. Parents also want to draw together.It's summer vacation, but my parents have to work and plan to use daycare centers and kindergartens for childcare. I want to do summery things as much as possible on my days off. mom of a 1-year-old girl and a 3-year-old boy / company employee, civil servant (shorter hours)
- We would like to work together with them on their homework crafts from material preparation and share the fun of making choices.I want to spend as much time as possible with my children when I can, because I have school and daycare children. 3-year-old girl, 7-year-old girl's mother / part-time job
The parents' attitude of enjoying themselves is impressive, as they consider plans together with their children that allow them to exercise their spontaneous creativity, such as "preparing a large sheet of paper on which they can draw freely" and "selecting materials together for a homework craft. Please see the rest of the free responses in the details of this survey.
No. 3: Reading picture books and children's books to children / Ranking of how to spend home time during summer vacation
."Free responses from moms and dads who answered "reading picture books and children's books to their children.
- We read picture books to children on a daily basis.Father of a 7 year old boy / Company employee, civil servant (full time)
- I want to enjoy it when the weather is bad or too hot.Mom of a 0-year-old boy / Company employee and public servant (full time)
Summer vacation, when there is plenty of time. Some said they would like to "read picture books and children's books" to children, especially on hot days or when the weather is bad. Some also said they wanted to enjoy themselves while being close to their children's feelings. Please see the rest of the free responses and the details of the 4th to 14th places in the details of this survey.
Hot Summer Holidays in 2025! Households with children expect "more time at home"! Planning for a fun and memorable way to spend time without getting bored!
The comments on "things parents and children want to do at home during summer vacation" reveal that households raising children are planning to spend more time at home, based on the prediction that "summer vacation in 2025 is likely to increase due to the extremely hot summer," and that they are planning to spend more time at home.
- 'I don't think it's going to be hot enough to go anywhere, so I want to do something fun at home.'
- I would like to think of things we can enjoy at home, given the current situation where we can only play indoors (in the heat)."
Even everyday activities such as cooking and crafts can be made into special memories of summer vacation with ideas and ingenuity!
We have a lot of time during summer vacation, so let's do something we normally can't do! and "We have time during summer vacation, so let's do something we don't usually do!
Planning together" and "Enjoying together," including planning and preparation! Summer home time
In terms of approach, we see parents not only deciding what to do and teaching their children while they work on it, but also parents who want to "ask their children what they want to do before they try it," "have fun with their children," and "be there for their children" while they fully enjoy "planning" and "preparation" together with their children.
Summary: Households with children tend to plan their summer vacation time at home as "things children want to do × things parents and children can enjoy together.
It is apparent that households with children view summer vacation at home as "an experience for parents and children to enjoy together, including planning and preparation," rather than "an experience for parents to decide and prepare for.
It also shows that they are planning to take their time to challenge themselves and add ideas and innovations to create special memories of their summer vacation.
With the expectation of another heat wave in 2025 and beyond, it is expected that time at home will increase. Under such circumstances, it is predicted that more and more attention will be paid to goods, appliances, and items that make home time more enjoyable for parents and children.
Be sure to read our "Read" article on how to spend your summer home time!
Ikooyo Family Lab also compiled the survey into an article for moms and dads to read and offer suggestions to users in child-rearing households as ideas for more enjoyable and comfortable family travel. We hope you will find this information useful as well.
Survey Summary
Survey method: Internet questionnaire
Survey area: Nationwide
Target: "Iko yo" members
Survey period: June 2025
Number of samples: 310
If you wish to publish or quote the contents of this survey in any media, please contact our public relations department (pr@actindi.net) before publishing or quoting it, and please include a credit to "Ikoiyo Family Lab Research" and the URL of the article in the publication or quotation.https://iko-yo.net/articles/18029(Please describe).
What is "Iko yo"?
Launched in December 2008, "Iko yo", a website for information on outings with children, is used by approximately 80% of the child-rearing population and provides information on more than 99,000 facilities and 91,000 reviews nationwide (as of May 2025).
The "Iko yo" service site:https://iko-yo.net/
What is "Ikoiyo Family Lab"?
We are a co-creation child-rearing marketing lab that conducts weekly surveys through Iko yo's monitor members and publishes the data. We conduct independent research and analyze the interests and trends of the child-rearing generation, focusing on the childcare, education, and outing markets. We disseminate knowledge that is useful for planning and promoting services and products.
To companies targeting the childcare market, please contact us anytime if there is anything we can do to help you.
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."Free responses from moms and dads who answered "Cooking and baking together