Full-scale PR business launched in partnership with "outing influencers" with a total of over 5 million followers.
- The following is content from the press release -
73% of the Child-Rearing Generation "Search for Outing Information on Instagram" - Survey Reveals "Troublesome" Issues to be Solved
-Automatic linkage between postings and maps. Update family outing culture.
(headquartered in Minato-ku, Tokyo; Nana Aizawa, President & CEO; hereinafter "the Company") announces that the total number of followers of influencers belonging to "iiba," an outing map application for the child-rearing generation, has surpassed 5 million.
The "iiba" application allows users to search for child-friendly parks, restaurants, and playgrounds on a map, as well as real reviews from parents across the country.
We have launched the "Outing Influencer PR Business" in collaboration with influencers belonging to iiba.
Background of the launch of the project - Survey reveals the reality of "child-rearing outings
In July 2025, iiba conducted a survey of 1,200 parents raising children nationwide, which revealed the following
- 62% respondents have actually visited places they saw on social networking sites
- 73% said they look for information on outings with children on Instagram.
Top 3 most important information when selecting an excursion destination
- Full facilities for children (diaper changing, nursing room, etc.)
- Word of mouth and accessibility
- Local atmosphere through photos and videos
These results suggest that social networking is the starting point for child-rearing families' outing plans.
Features of the "Odekake Influencer PR Business
- Partnership with approximately 200 selected influencers nationwide (total followers: over 5 million)
- Followers are mainly parents with preschool to elementary school children
- Judged on the basis of transmission ability, photography ability, and credibility
- Automatic linkage of posts and "iiba" maps to strengthen the lead from social networking to local visits.
This enables municipalities, tourist facilities, commercial facilities, and event organizers to promote their products to families with high accuracy.
Automatic linkage between influencer posts and "iiba" maps
We have now updated iiba with a feature that automatically reflects the posts of our ambassador influencers and allows them to be seen on the map.
iiba's future development
In the future, we will collaborate with local governments and companies,
- Digitization of child care map
- Child care voucher application integration
Promote DXing of childcare support through public-private collaboration, such as
Aiming to reach a total of 10 million followers by the end of FY2025, we will strengthen influencer policies and PR activities in all 47 prefectures in Japan.
Nana Aizawa, President and Representative Director Comments
We believe that providing reliable information that makes people want to visit places to raise their children energizes the community and enriches family time. Iiba will continue to evolve the culture of family outings by combining SNS and maps. We are sure that everyone will have a hard time deciding where to go in the summer. We hope that you will use iiba to make your outings enjoyable.
About Us
Company name: iiba Inc.
Representative: Nana Aizawa
Location: G-STA SQUARE, 2F Sumitomo Fudosan Toranomon Tower, 2-2-1 Toranomon, Minato-ku, Tokyo
Business description: Planning and operation of "iiba," a map platform specializing in childcare
Corporate website: https://corporate.iiba.space/
Inquiries about collaboration, listing, and partnerships:https://corporate.iiba.space/service/iiba
Official Instagram: https://www.instagram.com/iiba_official/
Contact Form: https://corporate.iiba.space/contact
