～Akachan Honpo's unique approach to support moms and dads
- The following is content from the press release -
(Head office: Chuo-ku, Osaka City) https://www.akachan.jp(hereinafter referred to as "Akachan") has produced a "Little Baby Support Book" as part of its "Little Baby Support Service" to support "Little Babies" weighing less than 2,500 grams and their families who watch them grow up. The book will be available at Akachan Honpo stores nationwide from July 2025.
The "Little Baby Support Service," launched in April this year, provides families with a newborn baby with shopping support by offering 3,000 yen worth of QUO CARD PAY, which can be used at Akachan Honpo, and an X post service that allows direct consultation with a midwife. The company has also developed a post service at X that allows customers to consult directly with midwives.
In addition, the "Little Baby Point Support Program," in which Akachan Honpo app members can support Little Baby and his/her family with points, is also being implemented.
We have newly produced a "Little Baby Support Book" to help little baby families and encourage positive parenting.
The report includes parenting tips and supportive comments based on responses to a questionnaire from approximately 1,000 senior mothers and fathers who have raised little babies, and also includes a device that allows you to record your baby's growth at his or her own pace.
Background of Initiatives
In Japan, the number of "little babies" born weighing less than 2,500 grams is one in ten, which is one of the highest rates among OECD countries*¹. While medical advances are being made and local governments are providing child-rearing support, the Maternal and Child Health Handbook distributed by local municipalities is based on the assumption of a standard birth weight, and the growth curve may not match that of a little baby, causing families to become increasingly concerned.
Therefore, in addition to medical and childcare support, we believe that it is necessary to provide emotional support for little babies who are growing up trying their best and touching the words of senior mothers and fathers to help them move toward a brighter future for their own children, which is why we produced the Little Baby Support Book.
The "Little Baby Support Service" is our unique initiative to provide comprehensive support for "little babies" and their families, from financial concerns to daily childcare and emotional care*².
Akachan Honpo's corporate message is "Smile Raising Your Child. Akachan Honpo, whose corporate message is "Smile Childcare, Akachan Honpo", will continue to strive to create a society where mothers and fathers can raise their children with peace of mind as a company that is close to and supports mothers and fathers.
*1: See National Center for Child Health and Development, "Study on Burden of Diseases including Adult-onset Lifestyle-related Diseases due to Low Birth Weight" (March 2019).
*2: According to our research
About "Little Baby Support Book
This booklet reflects the voices of those who have actually given birth to a little baby, and is "only possible at Akachan Honpo". The booklet is designed to record your baby's daily growth at Little Baby's pace, and can be used as a book that will last for years to come.
About "Little Baby Support Service
This service is designed to support Akachan Honpo app members who have given birth to Little Babies weighing less than 2,500 grams.
Official site:https://chirashi.akachan.jp/little-baby-support/
1. support available to those who have given birth to a little baby
subject (of taxation, etc.)
Those who enroll as Akachan Honpo Appli members on or after April 1, 2025 and have given birth to a child weighing less than 2,500 grams since enrollment.
Please apply within 6 months of the birth of your child.
*Please refer to the "How to Apply" guide for information on documents required for application.
Support Services
- Shopping support coverage
QUO Card Pay worth 3,000 yen to be used at Akachan Honpo.
Expiration date is one year from the date of receipt. - Little Baby Support Book presented
Redemption coupons are distributed to the Akachanhonpo app.
The card will be given to those who present it at the service counter in the store. - Other Support
Post service at X (available to non-members and those without application) where you can ask questions directly to the midwife about what you want to know or what you are concerned about.
X account:https://x.com/with_babylife
How to apply:https://chirashi.akachan.jp/little-baby-support/entry/
2. "Little Baby Point Support Program" to support application members who have given birth to a little baby.
This program allows app members to support Little Baby with their Akachan Honpo points.
Simply enter the desired number of points (in units of 100 points) from the "Point Support Page" within the application and click the "Support" button. Points will be used as part of the promotion of support available to those who have given birth to a little baby.
Official site:https://chirashi.akachan.jp/contribution/
Akachan Honpo Co.
Our mission is to contribute to society by supporting happy childbirth and child-rearing under the corporate message of "Smile child-rearing. Akachan Honpo" as our corporate message, our mission is to contribute to society by supporting happy childbirth and child-rearing. To realize this corporate philosophy, we place great importance on a deep understanding of life with a baby and on attending to the feelings of each and every one of our customers.
There are a diverse range of issues in the environment surrounding child rearing. They range from major issues that need to be addressed by society as a whole to individual problems faced by each family. At Akachan Honpo, we believe that by addressing and resolving these issues one by one, we can build a future where "no one is left behind" and make people's lives with their babies happier. We believe that this will lead to the realization of a sustainable society, and we will continue to support our customers and contribute to society.
Official website:https://www.akachan.jp
Booklet Contents