- The following is content from the press release -
Think!", an educational app that has brought the joy of thinking to more than 3 million children in 150 countries, WonderPhi, Inc. (Head Office: Chiyoda-ku, Tokyo; President: Kei Kawashima), which has brought the "joy of thinking" to more than 3 million children in 150 countries through "Think!
Wonder-Fi's track record of bringing out "intellectual excitement
For 10 years, WonderFi has been developing educational materials and contents that engage children and make them want to think, with the mission of "drawing out the intellectual excitement that children around the world inherently possess.
All major teaching materials and contents are consistently planned and developed in-house, and before releasing them to the world, we always verify and improve them by directly observing children's reactions through "research classes" operated by our own company. Our goal is not to merely acquire knowledge, but to lead children to enjoy the experience of thinking itself.
Think Think" is an educational app developed under the theme of "Think Think, Love Think. The "Think Think" educational application, developed under the theme of "Think Think," has surpassed 3 million total users in 2024 and is now enjoyed by children in 150 countries around the world. Furthermore, it has been proven to be effective in improving academic performance, IQ, and non-cognitive ability in math*, and has earned a high level of trust and recognition around the world.
Combining these achievements with the exciting gameplay of Pokémon, "Pokémon Friends" was born.
(*) 2022 Demonstration Experiment Report in Cambodia
https://blog.wonderfy.inc/wf20240531
Overview of "Pokemon Friends," a game that makes thinking fun
Pokemon Friends" is a game that makes thinking fun and offers many inspirational problems.
Challenge the brain to "unravel" the brain!
More than 1,200 inspirational questions based on the "Think Think" intellectual education app.
The problems are gimmicky and unique, utilizing the world of Pokémon and its characteristics, and are fun and a little bit brainy.
You can freely arrange your own "Nuno Room".
Put the "Itodama" obtained by solving problems into the "Nui Machine" to make a Pokémon plush toy.
The stuffed animals you make can be displayed in your room.
You can place furniture, change the wallpaper, and create any combination and atmosphere you wish.
Friends' Mission" - Expanding the circle of friends by delivering stuffed toys
In "Think Town," the setting of "Pokemon Friends," there are many people who love stuffed animals. You will receive special "please" from these people.
When you fulfill a request, you may be rewarded with furniture or other items.
Release Information
Title: "Pokemon Friends
Genre: Brain-teasing, inspirational game
Supported platforms: iOS / Android / Nintendo Switch
Supported languages: Japanese, English, French, German, Spanish, Italian, Chinese (traditional and simplified), Korean
Official landing page: https://www.pokemon-friends.jp
Rights Notation :.
©2025 Pokémon.
©1995-2025 Nintendo / Creatures Inc. / GAME FREAK inc.
Pocket Monsters, Pokémon and Pokémon are registered trademarks of Nintendo, Creatures and Game Freak.
The Nintendo Switch logo and Nintendo Switch are trademarks of Nintendo.
(*) Screenshots are under development. Screens include additional downloadable content for a fee.
Comments by Kei Kawashima, President of WonderFi, Inc.
We have been developing educational materials and contents that nurture the ability to think with the single-minded desire to bring the experience of "Thinking is fun! We have been developing educational materials and contents that nurture the ability to think with the single-minded desire to bring the experience of "Thinking is Fun!
Pokémon Friends" is a project that aims to bring the joy of thinking together with the globally loved Pokémon to people literally all over the world.
In this work, we have focused on the logic of the questions and level design so that both children and adults can immerse themselves in the world of thinking as they play. The appearance of Pokémon in the puzzles makes you want to try to move them, and the joy of "I got it! and the joy of "I got it!" becomes even greater, and you will naturally want to challenge yourself.
We also place importance on designing a system that emphasizes personal bests rather than rankings, a function that allows parents to set the number of times their children play, and other features that accompany children's growth.
We hope that many people will experience the combination of "fun" and "educational value" that Pokémon and we have been able to achieve, and feel that "thinking is fun! We hope that many people will experience both "fun" and "educational value," and feel that "thinking is fun!
Profile of Kei Kawashima
Graduated from the Graduate School of Engineering, The University of Tokyo. He has been teaching at Hanamaru Gakkai from 4 years old to university students since 2007, and has also provided learning support at public elementary schools and children's homes in Japan and abroad.
In 2020, he will launch "Wonder Box," a distance learning program in the STEAM field. In the past, he has been a part-time lecturer at the University of Tokyo. Involved in the creation of problems for the Math Olympiad and has been an advisor for the development of mathematical thinking skills in Mie Prefecture since 2017; in 2022, he supervised STEAM teaching materials on the theme of soccer at the J-League and the Ministry of Economy, Trade and Industry's "Classroom of the Future".
He is the author of "Manga de Wakaru! Programming Brain by the Age of 10" and other books in the same series. He has also supervised the publication of "Kadokawa's Collecting Illustrated Books GET!
About WonderPhi Inc.
WonderPhi is a company that develops and operates educational materials and content to bring out the "intellectual excitement" in children around the world, including "Wonderbox," a new correspondence course for STEAM education, and "Think Think Think," an application for fostering thinking skills enjoyed by 3 million children in 150 countries. The company is a pioneer in STEAM/STEM and thinking skills educational materials, having produced and supervised many problems for international math competitions.
In November 2018, the company won the top prize at the Japan preliminary round of the Global EdTech Startups Awards (GESA), the world's largest education venture competition (*1). We have also exhibited and spoken at SXSW EDU and other global educational forums as a representative of Japan.
In addition to its own services, WonderFy also collaborates with characters and develops and supervises content for educational institutions and companies (*2). We are creating new "intellectual excitement" together with various partners by leveraging our expertise in early childhood education and problem creation, and our development capabilities to design universally enjoyable UI/UX.
Official website of Wonderfi Corporation:https://wonderfy.inc
(*1) Winning a prize at the "Global EdTech Startups Awards (GESA) https://prtimes.jp/main/html/rd/p/000000028.000012970.html
(*2) Collaboration with partners https://wonderfy.inc/solution
