～～To create new experiences through real x tech to the creation of new real x tech experiences that accelerate the "I want to go!
- The following is content from the press release -
(headquartered in Minato-ku, Tokyo; Nana Aizawa, President & CEO; hereinafter referred to as "iiba") announces that it has entered into a business partnership with "Adult to Child TRIP," a top influencer in the field of outings with children who boasts over 300,000 followers on Instagram.
Background and Details of Business Alliance
Adult-to-Child TRIP" is an influencer account that carefully introduces spots actually visited to households raising children, and has many fans for its realistic information and world view.
On the other hand, "iiba" is a UGC-type map application that gathers "good to go" spots for households raising children, and is building a platform to make child-rearing more fun and convenient through collaboration with local governments, influencers, and businesses. We are building a platform to make child-rearing more fun and convenient through collaboration with local governments, influencers and businesses.
Under this business alliance, the following collaborations will be implemented
- Mapped "Adult to Child TRIP" spots in the iiba app for searching, saving, and check-in.
- Jointly plan and distribute themed maps such as "Seasonal Outing Special" and "Family Guessing Trip".
- Co-create tie-up projects with local companies and tourist attractions, and build a lead line from information dissemination to customer attraction and actual visitation.
- Marketing measures to acquire users and expand awareness
- Joint development of outing and childcare-related products
- Data utilization and development into commercialization
New functionality through Insta integration: videos are automatically reflected in the app
With this partnership, the iiba application has implemented a video integration function with Instagram.
Videos that meet certain criteria from contributors who have linked their Instagram accounts to iiba will be automatically reflected on the iiba application map. This will allow contributors to visualize their daily "Been There, Done That" experiences as useful outing information for other moms and dads, without having to prepare separate content for the app.
Expected Effects
- Realistic reliability ✕ UGC map convenience
→ Establish a lead that converts followers' "I'd like to visit" into action directly within the app. - From "attractive" information to "usable" information
→ Convert interest gained on social networking sites into experiences that lead to actual use by households raising children - Accelerate co-creation with local governments and companies
→ Enhance features and events in collaboration with tourist attractions, facilities, and local governments through partnerships
The World We Want to Realize
Parents raising children should not just "look it up," but be excited to consider it and truly "enjoy" the outing.
We also aim to create a society in which the sender and receiver are not one-way traffic, but rather a "cycle of experiences" is created through the application.
Iiba and Adult to Child TRIP are working together to create a world where parents and children can spend more free and enriched time together.
Adult to Child TRIP Original! New "Children's Sakosh" is now available!
The original "children's sakosh" produced by "Adult to Child TRIP" is now on sale.
This item is a perfect sacosh for outings, designed to be light and easy to use so that children will want to carry it by themselves.
This item allows children to enjoy the experience of "having their own belongings" and makes parent-child outings more comfortable for both parents and children.
▼For more information and how to purchase, click here.
https://otonatokodomo.jp/products/kidssacoche
About Us
iiba corporation
Representative: AIZAWA Nana
Location: G-STA SQUARE, 2F Sumitomo Fudosan Toranomon Tower, 2-2-1 Toranomon, Minato-ku, Tokyo
Business description: Planning and operation of iiba, a map platform specializing in childcare
URL:https://corporate.iiba.space/
Adult to Child TRIP
Followers: more than 300,000 (Instagram)
Concept: Fun for both adults and children! Travel and Outing Information with Children
URL:https://www.instagram.com/otonatokodomo_trip
