People to Launch "P♪siyoca," an IC Card Exclusively for Children, in Early July 2025

New Product] "I Want to Pit Mommy and Daddy's Cards by Myself! A new toy that makes children's dreams come true! New Product] "I want to be able to play with my own cards!

- The following is content from the press release -

(Chuo-ku, Tokyo; Director and Representative Executive Officer: Masato Kiribuchi), a manufacturer of toys for infants and toddlers, will release a new product, "P♪siyoca," an IC card exclusively for children, in early July.

＜We want to create moments when children's curiosity bursts! ＞People Inc., a company that develops toys with a focus on the "One Year Old Mischief" series, sells toys that look just like the real thing that children can enjoy as much as they want, responding to the "I want to touch! People Corporation, a developer of toys for children, sells lifelike toys that children can enjoy to their heart's content.

The "All you can do big version of real+" is fun because it looks exactly like everyday items.

We want to make parent-child outings more enjoyable, even during the earliest years! This is the idea that inspired us.

The new product, "P ♪ siyoca," an IC card exclusively for children, is designed to be used by parents and children when going out on a train and want to "P ♪ siyoca" at a station ticket gate! I want to do it! and the moms and dads who were trying their best to stop them in public places out of consideration for their surroundings! These toys were born from the desire of People employees to make parent-child outings more enjoyable.

Two key points found from child observation: "non-contact sensors" and "scenes of use.

In developing this product, we focused on two points that we learned from observing children on our monitors: "non-contact sensors" and "usage scenarios.

Children are accustomed to hearing a sound when a button is pressed, but a transportation system IC card that responds just by holding up a card looks very strange and new to them, and they want to touch it themselves out of their own inquisitiveness.

For this reason, a contactless sensor is installed to realistically reproduce the sounding action when a card is held over it.

Further observation of the children revealed that their desire to imitate adults is strongest when they go through a ticket gate with their mom or dad, rather than when playing at home. The children's desire to "touch the card!" is stronger when they go through a ticket gate with their mom or dad than when they play at home.

The sensor is equipped with a portable clip for use at that time when going through a ticket gate with Mom or Dad. The sensor can be attached to an adult's pocket or bag, and the parent and child can touch the card while going through the ticket gate hand in hand.

With a portable clip, you and an adult can do the pi

Credit card touch payment can also be enjoyed! Two modes to expand your fun!

Observing the life of a child, I want to touch the cards! We have found that the moment is also during shopping. It is the touch payment of a credit card.
The "P ♪ siyoca IC card for children" is a reversible card that can also be used for credit card transactions by touch.
When the card is touched, two modes can be selected: (1) traffic system IC card mode and (2) credit card mode, each with a realistic sound.

The card is reversible. The credit card side is also realistically designed.

How to make the most of the earliest stage of life, as found in the monitoring survey

One of the children who played ahead of me said, "Even when I was tired and didn't want to walk during the outing, I would encourage them to go with me by saying, 'Let's go! and when I urged her to go, she got in a good mood and started to go again! One of the children who played with the device said, "Even when I was tired and didn't want to walk anymore, I encouraged him to go with the device.
Even in situations that tend to be troublesome due to earliness in the house, such as getting into the futon when sleeping or going to the bathroom, the child's "I want to beep! This helps them to move around happily by enlivening their feelings.

Children's "I want to do it! and enjoy everyday transportation.

What do children want to do? By thoroughly observing and fulfilling children's desires, we have created a new toy that both parents and children can enjoy!

Product Information

Product name: IC card for children P ♪ siyoca
Manufacturer's suggested retail price: 2,200 yen (tax included)
Release date: Early July 2025
Sold at: Toy stores nationwide and online stores