～Creating the J-HOIKU brand of Japanese-style childcare that countries are seeking to learn from.
- The following is content from the press release -
J-HOIKU2025, an event to promote childcare in Japan, will be held at the University of Tokyo on Sunday, June 1, sponsored by BABY JOB Co.
J-HOIKU2025 will promote the appeal of Japanese childcare to the world by systematically sharing excellent childcare practices and building an international network. J-HOIKU2025 will promote the appeal of Japanese childcare to the world by systematically sharing excellent childcare practices and building an international network.
Event Summary
- Date: Sunday, June 1, 2025 Morning session 9:30-11:00 (OPEN 9:00) Afternoon session 13:00-17:05 (OPEN 12:30)
- Place: The University of Tokyo (Yasuda Auditorium), Online Held at 7-3 Hongo, Bunkyo-ku, Tokyo 113-0033, Japan
- Organized by Atarashii na Shisutemu Kyoiku Initiative (New Childcare Initiative), a social welfare partnership promotion corporation
- Supported by: Ministry of Education, Culture, Sports, Science and Technology / Child and Family Affairs Agency / Study Group on Future Childcare Policy, Tokyo National Council for Small-Scale Childcare / Tokyo Association of Accredited Childcare Centers
- Event details URL:https://atahoi.com/j-hoiku2025/
What is the Atarashii na Shisutemu Kyoiku Initiative?
Through its childcare service business, this organization is engaged in childcare and education projects that respond to the diverse childcare needs in various regions of Japan and nurture children's independent creativity and zest for life. We are mainly engaged in "management support services," "securing human resources," and "supplying goods and services.
Atarashii na Shisutemu Kyoiku Initiative, a social welfare partnership promotion corporation:https://atahoi.com/
Timetable *Honorifics omitted
| Hours. | Lecture Contents |
| 9:30-11:00 | Thank You Party for Childcare Providers |
| 13:00-13:10 | J-Hoiku - Childcare from JapanVision for the First 100 Months of Childcare" and childcare centered on well-being.Keiyu Soyobuta (Professor, Faculty of Education, Tamagawa University) Kimitsugu Ueno (President, BABY JOB Co., Ltd.) Yuzen Saito (President, Seiwa Gakuen Educational Corporation) |
| 13:10-14:00 | Slow Pedagogy and Japanese ChildcareJ-Hoiku Looking to the Future: The Challenge of Realizing Children's Well-Being and International DialogueAlison Clark (University of South-Eastern Norway) Pete Moorhouse (Early Childhood Creative consultant, Director- Irresistible Learning, University of Bristol) Mari Mori (Professor, Faculty of Education, Kobe Shinwa University) Sachiko Nozawa (Specially Appointed Professor, Center for Developmental Childcare Policy and Research, Graduate School of Education, The University of Tokyo) Yuzen Saito (President, Showa Gakuen School Corporation) |
| 14:10-15:00 | Physical Well-Being SessionFrom Japan! Nutrition Education" and "Planting Education" - A Child's Mind and Body Nurtured through Living and LearningKeisho Kurihara (Vice-President, Seishin Kindergarten, Seishin Gakuen), Berta Fukaya (Former special selector and former special-appointment professor, Chiba Meitoku Junior College), Mari Mori (Professor, Faculty of Education, Kobe Shinwa University) |
| 15:10-16:00 | Psychological Well-Being SessionsA virtuous cycle of safety and challenge opens up to nurture the child's spirit.Lorraine Manuela (ECE Consultant), Naoki Tanijima (Director of Okadamanomori, Seimei Gakuen Preschool), Hiroko Inokuma (Professor, Department of Childcare, Komazawa Women's Junior College) |
| 16:10-17:00 | Social Well-Being SessionsChildren, Towns, and Society Grow Together. Through a dialogue with Reggio, we will reconsider the role of Japanese childcare.Nobuko Kamigakiuchi (Professor Emeritus, Jumonji University, Director of OMEP Japan Committee) Claudia Giudici, Pedagogista (Former President of Reggio Children Srl) Mari Mori (Professor, Faculty of Education, Kobe Shinwa University) |
| 17:00-17:05 | closing |
BABY JOB Co.
In order to realize a society in which all people can enjoy child-rearing, this company is working to solve social issues related to child-rearing, mainly through its "hand-me-down toen," a diaper and wipes subsk for child-care facilities.
Name: BABY JOB Co.
Business activities: Childcare support business, childcare facility support business, etc.
Representative Director Kimitsugu Ueno
■Location: 6-7-8 Nishinakajima, Yodogawa-ku, Osaka City, Osaka Prefecture
■Established: October 1, 2018
■Capital: 100 million yen
■HP:https://baby-job.co.jp/
■ "Handheld Diapers and Wipes" subsk for childcare facilities:https://tebura-touen.com/
■Online media for childcare workers, "Handheld Preschool Daycare Column:https://tebura-touen.com/column/
■Temuramuki Enkakuen official Twitter:https://twitter.com/teburatouen
■"Ensagasasen Sokoso♪" is a search site for parents to search for preschool and daycare facilities:https://ensagaso.com
■Engasasaso♪ official Instagram:https://www.instagram.com/ensagaso/
■ "Everybody Settles," a cashless service for childcare facilities:https://daredemo-kessai.com/
BABY JOB offers diapers and wipes subscribe to the "Hand Held School" program.
Hand Diaper Toen" is Japan's first*1 subscriber service that allows unlimited use of disposable diapers and wipes at daycare facilities. This service solves the problems of both parents and childcare workers by eliminating the need for parents to handwrite their names on diapers and bring them to the facility, and by eliminating the need for childcare workers to manage individual diapers.
The service was fully launched in July 2019 and is currently (as of November 2024) implemented in more than 5,100 facilities; in 2020, it won the Grand Prix at the Japan Subscription Business Awards.
Click here for more information on hand-me-down parks:https://tebura-touen.com/
To further reduce the burden on parents, in addition to disposable diapers, we have launched a "Napping Cot Cover Subsuk" and a "Paper Apron and Hand Wipe Service for Meals".
- Napping cot cover subs:https://nap.tebura-touen.com/
- Paper apron and hand towel service for meals:https://tebura-touen.com/column/archives/3877
(*1) As of 2019, based on BABY JOB research.
*BABY JOB Co.is a registered trademark of
Cashless service for childcare facilities provided by BABY JOB "Everybody Settles
*Temurabura-TozenⓇ is a registered trademark of BABY JOB Co.
Featuring more than 90 characters, "Mr. Men Little Miss" has brought fun and laughter to many families across generations for more than 50 years. The series has sold more than 250 million books. Mr. Men Little Miss is the number one children's book brand in France and the second best-selling brand for preschoolers in the United Kingdom. Mr. Men Little Miss books are published in 17 languages and sold in more than 30 countries.
This cashless service eliminates the cash handling that occurs in childcare facilities and reduces the burden on childcare workers and parents. Childcare workers no longer have to prepare and keep change, and parents can conveniently choose from a variety of payment methods. This service can also be used for the "Anyone Can Go" system for children and temporary childcare services.
A settlement site for everyone:https://daredemo-kessai.com/
BABY JOB provides support for finding childcare facilities "En Sasaso♪".
Ensagasozoku♪" is a platform that allows parents to easily conduct "ho-katsu activities" with one hand using a smartphone.
Ensagasaso♪ HP:https://ensagaso.com/
Parents can easily search for childcare facilities near their home or current location on a map, register childcare facilities they are interested in as favorites and review them all together later, and make inquiries and apply for tours. You can easily use the service at any time and place, even while breastfeeding or while your child is sleeping, making your "daycare activities" go more smoothly.
