Videos are created based on actual verified data and experiences. You can use it right away for free and no registration is required. We regularly update the contents of "Mom Care Products" and "Cosmetics" such as beauty appliances every week!
- The following is content from the press release -
March 6, 2025, meu Amor K.K. (Head Office: Minato-ku, Tokyo; President: Kazuro Yasuda) today launched "Select x Choice," a video comparison service that eliminates "choice fatigue" when shopping. This service allows users to simultaneously compare products they are interested in on video and find the most suitable product.New intuitive shopping experienceWe will provide the following services.
We will start with childcare products such as "strollers" and "disposable diapers" and plan to expand the categories of products to include "cosmetics" and "beauty appliances" for mothers.
It's free of charge and no registration is required. Everyone can enjoy a new shopping experience right away.
SelectxChoice" Web site, a video comparison service:
Features of "Select x Choice
- No monthly fee, no registration requiredNo membership registration or fees are required.
- Product Comparison with VideoThe video is a short, approximately one-minute video comparing up to two products on multiple screens. You can intuitively grasp the feeling of using the products.
- Reliability and high qualityThe company is headed by a representative who worked as a producer and general director at a TV station for 15 years.In-house Verified Data x High-Quality VideoThe company promises unparalleled reliability and reliable quality by
Introduction of "Select x Choice" service contents
We provide easy-to-understand product features that are difficult to convey through word-of-mouth and reviews, with impartial data based on our own verification and high-quality short videos. Since you can compare products you are interested in with short videos at the same time, we help you shorten your shopping time and make a convincing choice.
usage rules
- Visit our website: https://www.select-choice.com
- Select a genreClick on the category you are interested in.
- Select ProductSelect two products you wish to compare: the first one is the "product of your choice" and the second one is the "product of your choice".
- Video Comparison: Watch short videos side by side to understand the differences between products at a glance.
*Current web service version is free per month, no registration required
*Personalization function will be implemented in the app version in the future. Registration of personal information, etc. will be required.
Test User Testimonials
In a video comparison test on YouTube conducted prior to the launch of the service, an experimental video comparing 54 strollers was released on the first day of the service.2,000 PVand the response from viewers has been very positive since then. In particular,Stroller photo requestwere received in large numbers,Waiting for the official releaseThere was also a high level of interest from viewers, as evidenced by the Also,It's useful to see how the products are actually used, unlike other comparison sites."The feedback was positive. These results confirm that we are doing a good job of providing the information consumers are seeking,Gained more attention than expected prior to release.We are very confident in our ability to expand our services in the future.
Differentiation from the Competition
Unlike other online product comparison services, "Select x Choice" is not a "Select x Choice" service,Accurate data thoroughly verified in-houseBased on,High quality short videoWe offer the following by general users and influencers.Eliminate subjective reviews and staplesSh,Compare products based on actual data and experienceThe information is reliable for consumers to do so.
Also,15 years of experience as a producer and general producer as a former TV station employeeThe representative with theVisually clear and appealing videos utilizing filming and staging techniquesWe are producing a new product. This gives viewers a more realistic and intuitive understanding of the product's use and features, information that is not available on other comparison sites.
In addition, all genres will beSupervision.By,reliabilityandqualityand further strengthen the consumer's demand forAccurate and reliable informationOur goal is to ensure the delivery of
Future Development
New product categories every weekto be added.
MarchBaby strollers, diapers, baby carriers (baby products)
Various cleansing (mommy care products and cosmetics)
April: Various cleansing products (mommy care products and cosmetics)
May: High-low chairs (baby products), various cleansing products (mommy care products and cosmetics)
June: Bouncers, strollers and children's sunscreen for 2024 & 2025 launch (baby products)
Fix Mist (mommy care products and cosmetics)
JulyCar seats and cribs (baby products)
Sunscreen for adults (mommy care products and cosmetics)
In the future, we will expand the contents to a service that covers all genres "from the cradle to the grave".
Expand services in order of need, providing consumers with a variety of choices.
Further,Personalization functionwill be introduced in the future. based on the user's purchase history and research and comparison history,Individually optimized product informationto further personalize the shopping experience by adding the ability to present
The CEO's decision to quit his job as a TV station employee and develop Select x Choice.
At the age of 35 (now 40), Kazuro Yasuda lost his wife to cancer. During the fight against cancer, he researched and ordered the best products not only from Japan but also from all over the world to find out what he needed to fight the disease and what he wanted to eat for his body as long as he lived. However, some of the products were inferior, and I was frustrated by the waste of time and money. This experience made me realize the importance of finding something truly valuable in our limited lives. In this age of information overload, I would like to create a service that conveys the results of verifications and experiments through reliable videos, preventing wasted time and money, and supporting a quality way of life. 15 years of experience in the TV industry will be utilized to deliver useful information to as many people as possible.
About meu Amor Corporation
meu Amor, Inc. is a company that leverages innovative technology and the power of video to provide services that make consumers' lives easier. In pursuit of new online shopping experiences, the company will continue to develop services that meet the needs of consumers.
About Us
Company name: meu Amor Co.
Head Office: 2-3-11-512 Minami-Azabu, Minato-ku, Tokyo
Representative Director: Kazuro Yasuda
Establishment: October 17, 2023
Corporate website URL: https://meuamor.jp/
Business description: Development and operation of video comparison service "Select x Choice" and video related services
Service site URL: https://www.select-choice.com/
