Promotes health management for pregnant women and co-parenting with partners even before delivery. Supports high-risk pregnancies and the reduction of postpartum depression.
- The following is content from the press release -
(Location: Tsukuba City, Ibaraki Prefecture / Representative Director: Marika Seki) announces that it has been selected for the "Online My Midwife" project to be launched in April 2025 by Shinagawa Ward. In addition to health management for pregnant women through health data acquisition, this project will provide regular online meetings with a My Midwife dedicated to pregnant women and consultation via chat at any time. By providing both the expectant mother and her partner with support for childbirth and childcare even before the birth of the baby, the project promotes joint childcare after the birth.
Shinagawa Ward "Online My Midwife" Project Overview
Acceptance period: April 1, 2025 - March 31, 2026
Target: Pregnant women and their partners who live in Shinagawa Ward and have reported their pregnancy (first 300 pairs)
Cost: Free of charge
How to use
Information on how to use "Online My Midwife" is enclosed in the "Mother and Child Health Bag" provided by Shinagawa Ward when you submit your pregnancy notification. If you have any questions, please contact <https://mamawell.jp/contact ＞Please contact us from
Support provided by "Online My Midwife" - from pregnancy to 3 months postpartum (approx.)
(1) Reduced risk of pregnancy complications
Wearable devices are worn to record and monitor pregnant women's health data. Physical activity and heartbeat disturbances are checked by a personal midwife to reduce the risk of pregnancy complications.
(2) Attending to concerns and worries during pregnancy
Weekly meetings with a personal midwife allow you to feel free to discuss any concerns, problems, or questions you could not ask at the maternity checkup, and send advice that is tailored to the needs of pregnant women.
(3) Providing correct information by experts tailored to the individual's condition
Based on your physical condition and lifestyle, your personal midwife will give you the best advice based on medical evidence and correct information from an expert.
(4) Eases the concerns of partners who have difficulty obtaining information and support on childcare
The meeting with the personal midwife is open to partners as well as expectant mothers. The midwife will explain childcare skills, such as how to suckle the baby, feed the milk, and change diapers, as well as the physical and psychological condition of the mother, and provide specific support methods.
Reduce the risk of pregnancy complications by balancing proper activity and rest
With the declining birthrate and the promotion of women's activities, the environment surrounding pregnancy and childbirth has changed dramatically, with an increase in high-risk pregnancies due to older age and an increase in postpartum depression in partners, and many couples are facing difficulties in conceiving and raising children. In response, Shinagawa Ward adopted "Online My Midwife" as a project to support children and child rearing in society as a whole in its fiscal 2025 budget, and will begin accepting applications and providing the service from April 2025.
Promotes co-parenting with partner from prenatal period. Supports the suppression of postpartum depression.
Online My Midwife" monitors the health status of pregnant women by collecting vital data such as heart rate and activity level using a wearable device. Based on the collected data, the personal midwife provides an individually optimized health management plan to reduce the risk of pregnancy complications. Consultations via chat support are available 24 hours a day to address physical changes and concerns faced during pregnancy.
We encourage partners as well as expectant mothers to participate in online meetings with midwives. By sharing feelings and understanding the roles of both the expectant mother and partner prior to the birth, we aim for a smooth transition to joint childcare after birth. Furthermore, by alleviating the concerns of partners who have difficulty in obtaining information and support regarding childcare, the program aims to reduce postpartum depression in partners, who are considered to be equal* to pregnant women. According to a survey by the National Center for Child Health and Development.
MamaWell Inc.
With the mission of "providing evidence-based support for women's lifelong health," MamaWell is a digital healthcare platform specialized for pregnant women, proposing comprehensive health management services by personal midwives for women during their pregnancy and childbearing years. By providing not only medical support but also psychological support for the critical period in a woman's life of pregnancy, we strive to help women live their pregnancy with peace of mind and achieve MamaWell's vision of "creating a society where women can live healthier and more comfortable lives.
Inquiries about the introduction and use of MamaWell:https://mamawell.jp/contact
About Us
Company Name: MamaWell Inc.
Head Office: Tsukuba City Industrial Promotion Center 1F, 2-5-1 Azuma, Tsukuba City, Ibaraki Prefecture, Japan
Tokyo Branch: CIRCLE by ANRI, Roppongi Hills Mori Tower 15F, 6-10-1 Roppongi, Minato-ku, Tokyo
Representative Director: Marika Seki
