~"New Digital Toy" to be launched in the fall of 2025~.
- The following is content from the press release -
(Head Office: Chuo-ku, Tokyo; Director and Representative Executive Officer: Masato Kiribuchi), together with partner organizations, launched the "Digital Intellectual Education Study Group" on March 9, 2025 to consider the relationship between children's curiosity and digital technology from diverse perspectives.
In the fall of 2025, we plan to launch a "new digital toy" product.
People has been in the toy business since its inception in 1982,
We have been making "educational toys" for more than 40 years based on the idea that children's growth is driven by experiencing what they are interested in to the fullest extent.
Times may have changed, but the desire remains the same,
In April 2022, "theI want to create moments when a child's curiosity bursts!"The company has established a per-pass called "The Curious New Business" and several curious new businesses are currently underway based on this per-pass.
One of the studies is.Children's Curiosity and the Digital."It is.
In this age of AI, digital has become a familiar part of children's lives from the moment they are born, and it has naturally become an object of curiosity for them.
On the other hand, digital dependence of children is also an issue, and parents are concerned about digital literacy.
People takes into account the reality of such modern parents and children,
Do not keep digital away from your child because of anxiety,
'Isn't there a good digital connection for a child's development?'and
The research has been conducted based on observations of children cultivated through People's development of educational toys to date.
The secret to People's toy development lies in thorough observation of children.
Our strength in observing young children to find out what they like (curiosity), which they cannot yet put into words on their own, and in creating products that respond to their current curiosity, remains the same even if the theme is digital.
Further,
Based on the child-rearing environment and the actual situation of children in the new era, we have exchanged opinions and studied product ideas with many parents and experts on how parents and children should interact with digital technology since 2022.
The first products resulting from these studies will be available this fall 2025.
In preparation for the launch, we are working with partner organizations to gather more feedback that will contribute to the growth of children and parent-child relationships.The Society for the Study of Digital Educationwas inaugurated.
We will continue to work hard on child observation and research in order to launch better products.
Future Plans
Research results and expert interviews are posted on our website as needed.
https://www.people-kk.co.jp/furniture/ikuji/digital-chiiku.html
Fall 2025: First product service to be launched
About People
We plan, develop, and sell toys and other products and services under the concept of "creating moments when children's curiosity bursts".
Company Information
Company name: People Inc.
Representative: Masato Kiribuchi, Director and Representative Executive Officer
Establishment: February 1982: Toy business founded
Capital: 238.8 million yen
Number of employees: 47
Head Office: VORT Higashi-Nihonbashi, 2-15-5 Higashi-Nihonbashi, Chuo-ku, Tokyo
Cooperating Organizations ☆We are looking for participating cooperating organizations☆.
Maternity Leave Community MIRAIS
As a community, we accompany each other in planning ideas projects.
URL:https://www.ikukyu-mirais.com/
A community for people on maternity/parental leave launched in August 2018 by CEO Mayumi Kuribayashi with the mission of eliminating "childcare leave spent somehow". The community provides a place to "spend a meaningful childcare leave" by challenging themselves in fields they have no experience in and interacting with friends with whom they will spend six months together.
As an opinion leader for the new era of working families, she exchanges ideas and opinions about digital intellectual education.
In March 2025, the company will adopt a new philosophy and is currently recruiting members for its 14th term, which will begin in April.
Click here to learn more about membership:https://www.ikukyu-mirais.com/pages/5228284/participate
General Incorporated Association Challenged LIFE
As a "Diversity Communicator," she advises on diversity perspectives.
URL:https://www.challenged-life.com/
General Incorporated Association Children's Future School
He provided advice from the perspective of "individuality pedagogy" and collaborated on planning ideas.
URL:https://mirai-gakko.or.jp/
If you are interested in the study group, or if you are an organization that would like to participate, please contact us.this way (direction close to the speaker or towards the speaker)
General customer inquiries about People
People Customer Service Section
tel. 03(3862)3739
Monday through Friday (excluding holidays)
10:00 - 12:00 and 13:00 - 15:00
