BetterDays Inc. (CEO: Mio Okawa) announces the launch of its rental service on SUUTA, a rental platform operated by SUUTA Inc.
- The following is content from the press release -

The "milkmagic" automatic milk maker developed by BetterDays is the first product in Japan* that can prepare milk at temperatures above 70°C, in compliance with the milk preparation guidelines of the Ministry of Health, Labor and Welfare and the World Health Organization (WHO).
*Surveyed by BetterDays Inc.
For more information on product rentals, click here.
In order to make "milkmagic" easily available to a wider range of child-rearing households, the rental service was launched on March 4 (Tuesday) on the "SUUTA" rental platform operated by SUUTA, Inc. The rental period can be selected from 30 to 180 days, allowing customers to use "milkmagic" for as long as they need.
SUUTA is a platform for sharing things between individuals and individuals, and between companies and individuals. It is a comprehensive rental platform service that allows users to easily and safely rent and borrow goods in a wide range of categories.
BetterDays Inc. has decided to launch a rental service with SUUTA in order to reduce the burden of operating its own rental service. In cooperation with SUUTA Corporation, BetterDays will work to reduce the burden of childcare for a wider range of households through its rental service.
Rental Service Details
Period: March 4, 2025 (Tue) Start of rental
URL:. https://www.suuta.com/lp/cp/betterdays/250303
Price: 4,980 yen ~ 7,580 yen / month
Rental Period | Amount per month |
thirty days | 7,580 yen |
60 days | 6,980 yen |
90 days | 5,980 yen |
180 days | 4,980 yen |
milkmagic:Product Overview


Once milk powder and water are set and the start button is pressed, milk is automatically dispensed in approximately 3 to 10 seconds.
The "milkmagic" is equipped with the latest Thermoblock technology, which can produce hot water of over 70 degrees in seconds in Japan's low-voltage environment.
The amount of milk can be finely adjusted (from 30 ml to 240 ml in 10 ml increments) and the temperature can be set (from 35°C to 70°C in 5°C increments).
It also allows fine adjustment of milk concentration and is compatible with products from a variety of powdered milk manufacturers.
Our Site | https://betterdays-jp.com/products/milk-magic |
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Amazon | https://amzn.asia/d/0hiNWHAB |
Official SNS | https://www.instagram.com/betterdays_jp/ |
Sales start date | On sale (from September 12, 2024) |
Compatible milk powder | Sukoyaka M1, Tsuyoyoko, Hohoemi, Step, Raku-Raku Milk, Milfy HP, Hagukumi, E-AKACHAN, Chil Mil, Pyua, Icleo Balanced Milk, Icleo Glow Up Milk, Hai Hai, Gun Gun, etc.Recipes for formula formula of each company are updated on our website as needed. |
Price | 44,800 yen (manufacturer's selling price) |
About BetterDays, Inc.
BetterDays is a company founded on the principle of "making housework simpler. BetterDays is a company founded on the principle of "making housework simpler.
We modern people are increasingly busy with child-rearing and work, and it is difficult to have a relaxed mindset in our daily lives.
I want to change the days when you can't afford to be. "I want to help people have more time in their lives."
It is with this in mind that we founded BetterDays, with the hope that through our products we can "make housework simpler. We hope to help people in today's modern world spend "better days" by making housework simpler through BetterDays products.

About Us
BetterDays Inc.
Location: Terada Warehouse G1 Bldg. 2F, 2-6-4 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Representative Director: Mio Okawa
HP: HP https://betterdays-jp.com/pages/about
Establishment: February 2024
Nature of Business: Sales and planning of products related to baby care, childcare, nursing care, and housework