BTA2024 award-winning products announced

Release of "Awabebi Pro" corporate welfare service, which uses AI to guess why babies are crying, is now available.

ReGACY Support Project in Tokyo "Be Smart Tokyo

- The following is content from the press release -

(Head Office: Chiyoda-ku, Tokyo; President: Koichi Naruse; hereinafter "ReGACY"), one of the businesses selected by ReGACY Innovation Group K.K. (Head Office: Chiyoda-ku, Tokyo; President: Koichi Naruse), an implementation promotion business of the Tokyo Metropolitan Government's "Be Smart Tokyo (Tokyo Smart Service Implementation Promotion Project)". (headquartered in Tokushima City, Tokushima Prefecture; Koga Nakai, CEO; hereinafter "Cross Medicine"), one of the selected providers of the ReGACY Innovation Group, will begin offering the service as a corporate employee benefit service on March 26, 2025.

Awabebi Pro" visualizes why babies cry

By using deep learning technology to analyze independently collected baby cries, CrossMedicine has succeeded in classifying cries into 11 types of emotions and is using this technology to provide "Awabebi," an application that can estimate a baby's emotions. The total number of users has reached more than 10,000, and updates are being made frequently, including the addition of a function that estimates the estimated emotions based on accumulated usage data and recommends ways to deal with the baby.

About Our Corporate Benefits Services 

Background of Service Provision 

It is estimated that one in seven postpartum mothers suffers from postpartum depression, and the annual economic loss due to postpartum depression in Japan is estimated to be approximately 1.6872 trillion yen. If left unchecked, postpartum depression can lead to an increase in child abuse and attachment disorders. Supporting postpartum depression can also help companies to support their employees in raising their children and helping their children grow up, thereby reducing the turnover rate. 

Status of Corporate Employee Benefit Services 

CrossMedison will begin offering "Awabebi Pro" to AgVenture Lab, a general incorporated association, on March 26, 2025. In addition, a special support price campaign is being offered to companies in Tokyo.

Comment from Hiroshi Shinohara, AgVenture Lab, Inc.

We have been supporting the growth of the "Awabebi" service since it won the excellence award at the "Student Busicon JUMP". We are pleased to have been able to introduce this service for a fee. From my own experience, taking care of infants has been both a joy and a stressful experience, with communication difficulties. I believe that this service will reduce the stress and extend the joy of those who are engaged in childcare. By introducing this service as a benefit, we hope that employees will be able to more actively engage in childcare and enjoy communicating with their children.

cost

From 600,000 yen 

*Varies depending on the number of employees. (Approximate cost: 6,000 yen per employee per year) 

*Special support pricing is also available for companies in Tokyo. Please contact Cross Medicine (https://awababy.tech/contact/) for details.

How to apply

It is available in four easy steps. 

  1. Contact Cross Medicinehttps://awababy.tech/contact/ 
  2. Cross Medicine interviews clients about their needs. 
  3. Contracts tailored to the client's needs 
  4. Courtesy of "Ababeobi Pro 

Future Development of Cross Medicine

CrossMedicine is committed to nurturing family happiness, and Awabebaby will constantly enhance its AI and application functions. Specifically, we plan to develop an AI that takes into account differences by gender and region for each baby to analyze more individualized crying. This will make it possible to propose more specific measures rather than one-size-fits-all measures.

Expert Comments

Advisor, Cross Medicine, Inc. 

Physician, Associate Professor, University of California, Los Angeles (UCLA) School of Medicine 

Comment by Yusuke Tsugawa 

Understanding a baby's crying can help prevent postpartum depression, reduce the burden of parenting, and may even have a positive impact on the baby's development. To make this happen, we need to accurately assess why babies are crying. Until now, this has been done empirically, but advances in AI technology have made more accurate assessments possible. It is hoped that as this service spreads, postpartum depression will decrease and a positive impact on baby development will be recognized.

About Be Smart Tokyo

The Tokyo Metropolitan Government has been implementing the "Tokyo Smart Service Implementation Promotion Project" since FY2022 with the aim of realizing a "Smart Tokyo. This project aims to speedily implement smart services [*] in the entire Tokyo area through collaboration between startups and the Tokyo Metropolitan Government. 

(HP:https://www.be-smarttokyo.metro.tokyo.lg.jp/

ReGACY, as a "Smart Service Implementation Promotion Agency" adopted by the Tokyo Metropolitan Government, has been working with the Tokyo Metropolitan Government, area management organizations, and related companies and organizations to promptly implement the services of five related parties, such as support for women's activities, support for people with disabilities, and correction of educational disparities. ReGACY, as the "Smart City Infrastructure Provider" adopted by the Tokyo Metropolitan Government, has been working with the Tokyo Metropolitan Government, the area management organizations that will implement the services, and the "smart city infrastructure providers," which are related companies and organizations, to coordinate and support the implementation of the five selected services, including support for women, support for the disabled, and correction of education gaps, in a timely manner. 

Note: Services that contribute to improving the quality of life of Tokyo residents by utilizing the power of digital and other technologies.

About Cross Medicine Inc.

About Us

Company name: Cross Medicine Inc. 
Representative: NAKAI Koga 
Establishment : September 22, 2022 
Location: 3F4, Project Laboratory, University of Tokushima Regional Joint Incubation Laboratory, 2-1 Minami Jousanjima-cho, Tokushima City 
Home Page:https://awababy.tech ​ 
Business Overview : Development of "Awabebi," a parenting AI application

About ReGACY Innovation Group Inc.

Since its establishment in February 2022, we have developed and deployed services specializing in venture creation and commercialization through open innovation from major companies, local governments, and educational institutions. By integrating management consulting and venture capital methods, we are able to provide comprehensive innovation services to legacy organizations by enabling co-creation support from exploration to commercialization and monetization in a single step.

About Us

Company name: ReGACY Innovation Group Inc. 
Representative: Koichi Naruse, Representative Director 
Establishment : February 2, 2022 
Location: 10F CIRCLES Jimbocho II, 1-24-1 Kanda Jimbocho, Chiyoda-ku, Tokyo 
Home Page:https://regacy-innovation.com/ ​ 
Business Overview . 
Innovation strategy formulation and execution management, innovation organization and system, CVC establishment, new business incubation, open innovation, venture investment and M&A, product development and laboratory business, private equity business