〜GPS BoT/BoT Talk" ranked first in satisfaction with GPS services for watching over children.
- The following is content from the press release -
(headquartered in Shibuya-ku, Tokyo; Akikane Shiraishi, President) conducted the "Child Watching GPS Service Satisfaction Survey. The survey was conducted from January 6 to January 10, 2025, targeting 19,195 men and women in their 30s and 40s nationwide with children between the ages of 4 and 6th grade.
https://www.ideation.co.jp/column/child_gps2025
Survey Background and Objectives
With the increase in the number of women in the workforce and dual-earner households(*1) , more and more parents are absent from their homes during the daytime. At the same time, the declining birthrate and aging population have led to a downward trend in community watchdog activities and crime prevention measures(*2), further increasing the importance of child safety measures.
In recent years, there have been reports of children being left behind on buses at preschools and incidents of suspicious persons calling out to children, raising concerns about the safety of children while they are out and about. Under these circumstances, there is a need to create an environment in which children can move around safely, and demand for "child watchdog GPS services" that can monitor children's location information in real time is rapidly increasing.
Therefore, continuing on from last year, we conducted a survey on the most popular services among the numerous child watchdog GPS services, services with high user satisfaction, and awareness of services with a voice transmission function. Through this survey, we aim to gain a deeper understanding of current market trends and user needs, and use this information to improve services and consider new measures in the future.
(*1)Source: "Key Points of the Survey on the Number of Children Waiting for Admission in April 2024" by the Administration for Children and Families.
(*2)Source: Ministry of Internal Affairs and Communications, "FY 2008 Information and Communications White Paper
method of investigation
As in the previous survey (*3), 19,195 men and women in their 30s and 40s with children between the ages of 4 and 6th grade were asked about their awareness and use of a child watchdog GPS service (*4).
BoT Talk," "Mimane Mimamori GPS," and "ota.g" are collectively referred to as "GPS BoT/BoT Talk," "Mimane Mimamori GPS/Mimane Mimamori GPS/ToK," and "ota.g/otta.a/otta.s/otta.w" in the screening survey to confirm recognition of the companies' services overall. w", and collectively "otta.g/otta.a/otta.s/otta.
(*3) See "Survey Summary" for the previous survey.
(*4) Application-based monitoring service for GPS terminals
(1) Screening survey targets(*5)
GPS BoT/BoT Talk (Beesize Corporation)
Mimori (Dream Area Co., Ltd.)
Mamo Search (BBSS Co., Ltd.)
Mimete Mimamori GPS / Mimete Mimamori GPS Talk (Mixi Corporation)
Soranome (Global Connection Inc.)
COCO-SECOM (Secom Co., Ltd.)
otta.g/otta.a/otta.s/otta.w (otta Corporation)
Kinsey GPS (EDION Cross Ventures, Inc.)
goo of things here and now (NTT Docomo)
FamilyDot (SourceNext Corporation)
amue link (Sony Network Communications Corporation)
Anshin Watcher (KDDI Corporation)
(*5) 12 companies were selected based on the top Google searches for "GPS services for watching over children. (As of December 27, 2024) *Excluding summary sites.
(2) Subject of this survey
Top 4 companies in terms of the number of current users of "GPS services for watching over children
GPS BoT (B-Size Corporation)
Mitene Mimamori GPS (Mixi Corporation)
Mamo Search (BBSS Co., Ltd.)
Mimori (Dream Area Co., Ltd.)
4 companies of "GPS service for watching over children with voice transmission function"(*6)
BoT Talk (B-Size Corporation)
Mimete Mimamori GPS Talk (Mixi Corporation)
OTA.G (OTA Corporation)
amue link (Sony Network Communications Corporation)
(*6) We were aware that "Mimori GPS Talk" was released from January 2024, although we were aware that "GPS service for watching over children with voice transmission" was provided by four companies. We sincerely apologize for this. We will add them from next year onward.
Results of the "Child Watching GPS Service" survey
1. Actual recognition of "GPS service for watching over children
In terms of awareness of the child watchdog GPS service itself, 64.2% respondents were aware of the service, almost the same as the previous survey results.
Awareness rate of each service of "GPS service for watching over children
The recognition of each service was as follows: "Mimane Mimamori GPS/Mimane Mimori GPS Talk" (22.4%), "GPS BoT/BoT Talk" (21.1%), "Mimori" (14.6%), and "Momo Search" (12.91 TP6T) in first, second, third and fourth place, respectively, with the top four services gaining over 101 TP6T of The top four services were found to have gained recognition.
3. Usage rate of each service of "GPS service for watching over children
For the fourth consecutive year, "GPS BoT/BoT Talk" (6.2%) and "Mimane Mimamori GPS/Mimane Mimamori GPS Talk" (4.8%) ranked first and second, respectively, in the current usage rate for each service.
4. Overall satisfaction with each service of "GPS service for watching over children" (*8)
The overall satisfaction of each service was asked on a seven-point scale (very satisfied, satisfied, somewhat satisfied, undecided, somewhat dissatisfied, dissatisfied, and very dissatisfied), and the average score was calculated, showing that "GPS BoT/BoT Talk" ranked first with 5.61 points, indicating a high level of satisfaction compared to other services.
(*8) The source of the n-number is indicated in the graph strictly from last year. The same applies to satisfaction with each service item of the "GPS service for watching over children".
5. Satisfaction with each service item of "GPS service for watching over children
In terms of satisfaction with each service item, "GPS BoT/BoT Talk," which ranked first in overall satisfaction, ranked first in 14 of the 23 survey items. GPS BoT/BoT Talk" was highly rated in a wide range of aspects, including device price, ease of use of the application, functionality of calls and voice function messages, design, and peace of mind in being able to watch over multiple children at the same time. The next most satisfactory item, "Mimine Mimamori GPS/Mimine Mimamori GPS Talk," was rated highly for its long battery life and other features.
Key Points of the "Child Watching GPS Service" Survey
- The awareness rate of the child watchdog GPS service is 64.21 TP6T.
- The recognition rate for each of the child watch-over GPS services was No. 1 for "Mimane Mimamori GPS/Mimane Mimamori GPS Talk.
- GPS BoT/BoT Talk" ranked first in terms of the percentage of current users and overall satisfaction with each of the child watchdog GPS services.
- GPS BoT/BoT Talk" ranked first in 14 out of 23 items in the item-specific satisfaction ratings.
generalize
The satisfaction rating of each item for child watchdog GPS services shows that users place importance on a wide range of factors, including device price, ease of use of the application, calling and voice messaging functions, and peace of mind that multiple people can watch over their children.
In addition, awareness of the child watchdog GPS service with voice sending function (*7) has improved since last year's survey, and expectations are high for the future penetration of this service.
(*7) See the Appendix below for the results of the survey on the "GPS service for watching over children with a voice transmission function.
Attachment] Results of the "Child Watching GPS Service with Voice Messaging Function" Survey
As more and more companies are starting to provide child watchdog GPS services with voice transmission functions, we simultaneously conducted a survey on awareness of "child watchdog GPS services with voice transmission functions" and the utilization rate of each service.
1. Actual recognition of "GPS service for watching over children with voice transmission function" itself
Awareness of the "GPS service for watching over children with voice sending function" was 22.91 TP6T, up from 20.91 TP6T in the previous survey.
2. Main usage rate of each service of "GPS for watching over children with voice sending function" (*9)
Comparing the four services of "child watchdog GPS with voice sending function," "BoT Talk" had the highest rate of main use at 0.971 TP6T, indicating that about half of the main users use "BoT Talk. On the other hand, compared to the child watchdog GPS without voice sending function, the penetration rate of the use of "child watchdog GPS with voice sending function" is limited, and expectations for its future diffusion are high.
(*9) For "GPS BoT/BoT Talk," "Mimane Mimamori GPS/Mimane Mimamori GPS Talk," and "ota.g/otta.a/otta.s/otta.w," the main users were selected in the screening, and for "BoT Talk," "Mimane Mimamori GPS Talk," "ota.g The main users of "BoT Talk," "Mimane Mimamori GPS Talk," and "ota.g" were extracted. Therefore, "BoT Talk" and "Mimane Mimamori GPS Talk," which have sample limitations at the time of this survey's extraction, may inherently have a higher rate of main use than the relevant results.
*"ota.g" and "amue link" have no sample limit at the time of this survey extraction.
Key Points of the "Child Watching GPS Service with Voice Messaging" Survey
- Awareness of the child watchdog GPS service with voice sending function was 22.91 TP6T, up from 20.91 TP6T in the previous year's survey.
- BoT Talk" ranked first in terms of main use of the GPS service for watching over children with voice sending function, with about half of the main users using "BoT Talk.
Survey Summary
Survey target: Men and women in their 30s and 40s with children aged 4 to 6th grade (nationwide) Survey method: Internet research Survey period: January 6, 2025 to January 10, 2025 Number of valid responses: 19,195 samples for the preliminary survey ⇒ 903 samples for the main survey Survey entity: IDEA Corporation (previous survey URL) :https://www.ideation.co.jp/column/child_gps2024)
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