- The following is content from the press release -
(MIXI) and Keihin Electric Express Railway Co.On January 22, 2025 (Wednesday), we will start pre-order sales of "Mimane Mimamori GPS Talk (Keikyu Line compatible model)" equipped with a notification service for children passing through station ticket gates at all Keikyu Line stations*1. The notification service is scheduled to start on Monday, March 17, 2025.The following is a list of the most common problems with the
For those who have purchased "Mimete Mimamori GPS Talk (Keikyu Line compatible model)".Campaign to present "Keiki-kun(R)-type Mimamori GPS Original CaseIn addition toKeikyu Line train jacks will be conducted from Friday, January 24, 2025 to Sunday, March 30, 2025.
What is the Station Ticket Passage Notification Service?
This is a child watchdog service that notifies you when you pass through the Keikyu Line station ticket gates.
When a child with the Keikyu Line compatible "Mimane Mimamori GPS Talk" passes through a ticket gate, a notification will be sent to the guardian's smartphone.
Mimane Mimamori GPS Talk (Keikyu Line compatible model)" official websitehttps://mitene.us/gps/kaisatsu
In addition to basic functions such as checking the child's current location and sending and receiving voice messages from both the application and the terminal, "Mimane Mimamori GPS Talk (Keikyu Line compatible model)" can be used as an official watchdog spot function, allowing parents to receive push notifications when their children have passed through the ticket gates at all Keikyu Line stations*1. In addition to basic functions such as "voice messages" that can be sent to both the child and the parent or guardian. To commemorate the release of this product, a train jack will be carried out on one Keikyu Line train from January 24 (Fri.) to March 30 (Sun.), 2025, and advertisements will be placed in the train to support children who ride the train alone from the perspective of their parents or guardians. The ad introduces the service as "Kimi no Yume no Omamori," or "Your Dream's Mamori," a GPS service provided by MIXI to watch over children when they are using trains. During the period, similar visual ads will also be posted in Shinagawa and Yokohama stations on the Keikyu Line.
In addition, the first 1,000 customers who purchase "Mimamori GPS Talk (Keikyu Line compatible model)" at the mixi Rakuten Ichiba store will receive a "Keikyun(R)-shaped Mimamori GPS Original Case" as a free gift.
Keikyu Corporation and MIXI will work together to support the growth of children and promote efforts to realize a society in which it is easy to raise children.
*1: 72 stations except Sengakuji station
Mimete Mimamori GPS Talk (Keikyu Line compatible model) and Train Jacks
About "Mimete Mimamori GPS Talk (Keikyu Line compatible model)
(1) Start of pre-order sales and product shipment date
January 22, 2025 (Wed.) "Mimane Mimamori GPS Talk (Keikyu Line compatible model)" pre-order start
March 17, 2025 (Monday) Scheduled start date of product shipment
(2) Station ticket gate pass notification service start date
March 17, 2025 (Monday) Start of station ticket gate passing notification service at all Keikyu Line stations
(3) Prices and campaign prices
A. Price of the product Base Price
From January 22, 2025 (Wed.) to the end of July, we will offer a special 15% discount as part of our New Enrollment and School Entrance Celebration Campaign.
Special Price] 4,800 yen (including tax) *Regular price 5,680 yen (including tax)
b. Monthly communication fee
GPS Plan with Voice Message] 748 yen (tax included)
GPS Plan] 528 yen (tax included)
(4) Reservations and product purchase methods
Reservations can be made at the Mixi Rakuten Ichiba store.
If you wish to purchase the Keikyu original case, please go to mixi Rakuten Ichiba and select the product with "Keikyun(R)-type Mimamori GPS Original Case" and complete the purchase procedure. The Keikyu original case will be available while supplies last.
Mixi Rakuten Ichiba Store Mitene Mimamori GPS Talk (Keikyu Line compatible model) pre-order purchase page
https://item.rakuten.co.jp/mixiofficial/50000010
(5) How to use the Keikyu Line Station Ticket Gate Passage Notification Service
The following conditions apply
- Purchase "Mimane Mimamori GPS Talk (Keikyu Line compatible model)
- Application for "Mimete Mimamori GPS" monthly communication fee
- Turn on the official Mimamori Spot function (Keikyu Line station ticket gate notification) in the dedicated application.
*There is no additional charge for using this service in addition to the regular Mimane Mimamori GPS Talk plan.
This notification is a system that detects the passage near the ticket gate, so it does not guarantee the reliable passage through the ticket gate.
2. train jacks and various advertisements
(1) Train jack
One train car will be jacked up with "Mimane Mimamori GPS Talk" advertisements.
Operation period January 24, 2025 (Fri.) - March 30, 2025 (Sun.)
Jack Car Type 2100, 1 formation of 8 cars (2149 formation)
Main service area: Shinagawa Station - Keikyu Kurihama Station, Misakiguchi Station, Morning Wing, Evening Wing
(2) Posting of advertisements in stations
Advertisements using the same visuals as the train jacks will be displayed in Shinagawa and Yokohama stations on the Keikyu Line. The same visuals will also be used in advertisements at some stations on the Keikyu Line during the train-jacking period.
Display period at Shinagawa Station: January 27 (Mon.) - February 2 (Sun.), 2025
Display period at Yokohama Station Monday, February 24, 2025 - Sunday, March 2, 2025
Reference] New "Mimemori GPS" service to notify when children pass through station ticket gates at all Keikyu Line stations
What is "Mimete Mimamori GPS"?
Mimane Mimamori GPS" is a portable GPS designed and produced by the "Family Album Mimane" brand, a photo and video sharing application for children. This GPS service for children allows you to check your child's location anytime via a smartphone application simply by giving your child a small and lightweight GPS device. The service was developed based on actual feedback from 4,173 parents with children ranging from preschoolers (older) to 6th grade elementary school students, who were asked about "services for watching over children.
2. about the station ticket gate passing notification service
Keikyu Corporation and MIXI will launch Japan's first*2 children's GPS service for children, a notification service for passing through all station ticket gates*1 on the Keikyu Line, in the "Mimane Mimamori GPS Talk (Keikyu Line compatible model)", which will be released in March 2025. This is the first child GPS service in the Keikyu Group.
Accordingly, Keikyu Corporation and MIXI signed a business alliance agreement on September 25, 2024 (Wednesday).
*1: 72 stations except Sengakuji station
*2: In "Notification of passing through station gates at all stations on all railroad lines of railroad companies" in the GPS service for children. According to research by Keikyu Corporation.
(1) Scheme
A gateway near the Keikyu Line station ticket gate catches the BLE (Bluetooth) radio waves transmitted from the "Mimane Mimamori GPS," detects the passage through the station ticket gate, and notifies parents' smart phones, etc.
(2) How to use
The following conditions apply to the use of the Keikyu Line Station Ticket Passage Notification Service.
- Purchase of "Mimane Mimamori GPS Talk (Keikyu Line compatible model)" to be released on March 17, 2025
- Application for "Mimete Mimamori GPS" monthly communication fee
- Turn on the official Mimamori Spot function (Keikyu Line station ticket gate notification) in the dedicated application.
*There is no additional charge for using this service in addition to the regular Mimane Mimamori GPS Talk plan.
(3) Mittene Mimamori GPS official sales page
Childcare Support Policies Developed by the Keikyu Group
Introduce uniform IC fares for children on railroads and buses
(1) Commencement date
Keikyu Electric Railway October 1, 2023 (Sun.)
Keikyu Bus September 1, 2023 (Friday)
(2) Contents
The fare for children using the Keikyu Line and Keikyu Bus with an IC card for children is now the same for all sections.
Keikyu Electric Railway 75 yen per ride. *Additional airport line fare of 25 yen will be charged separately.
Keikyu Bus: 100 yen per ride.
Formulation of "Keikyu Group Childcare Support Policy
(1) Contents
Keikyu Group Childcare Support Policy
The Keikyu Group values empathy with people of child-rearing age, and by providing them with peace of mind, we will work together to build rail lines that support the growth of their children.
(2) URL
https://kids-keikyu.jp/support-policy/support-policy.html
3. launch of "POKAPOKA Keikyu," a website providing information on child-raising along the Keikyu railway line
- (1) Date of Establishment November 20, 2023 (Monday)
- (2) URLhttps://kids-keikyu.jp/
4. installation of nursing rooms and baby stroller rental ports in stations
We are working to install next-generation nursing rooms that use AI to detect human movement and stroller rental ports in stations.
(1) Service start date
December 2024 - in sequence (only the nursing room at Kanazawa-Hakkei Station is scheduled to start on February 1, 2025 (Saturday))
(2) Stations
Aomono-Yokocho Station, Keikyu Kamata Station, Keikyu Kawasaki Station, Kanazawa-Hakkei Station
5. childcare support vending machine
A "Child Rearing Support Vending Machine" that sells "TASMY" pouch-packed prepared foods is located in Keikyu Kamata Station.
MIXI's "Family Album Mitene" and related services
1. "Family Album, See?"
This application allows moms and dads to share photos and videos of their children with invited family members, such as grandparents and relatives. The photos and videos can be uploaded free of charge and without limitation, allowing users to easily share their daily lives with their children, and to comment on their children's smiles and growth, creating loving communication among family members. Many families have used this application so far, and the number of users exceeded 25 million* in January 2025.
Total number of registered users of iOS and Android apps and browser version
2. services utilizing photos in the "Family Album Mitene
We are also developing the following services to record family memories using the photos in Mittene.
- 11 free photo prints every month
- Photo book / DVD
- sticker
- New Year's card
3. "Mimane Mimamori GPS" GPS service for children
We are expanding our business domain to include not only photography, but also services that meet the needs of families, especially children.
Outline of each company
1. MIXI Corporation ＜ https://mixi.co.jp/ >
MIXI's mission is to "expand rich communication and wrap the world in happy surprises. With this mission, MIXI provides communication services such as "mixi", "Monster Strike", "Family Album Mitene", and "TIPSTAR" for friends and family members to enjoy together. In the spirit of "User Surprise First," our mission is not just to connect people, but to create places and opportunities to "connect hearts and minds," which leads to deeper, richer communication, and to realize a society that is emotionally and spiritually rich and communicative. We will contribute to the realization of an emotionally rich society in which people can communicate with each other.
Keihin Electric Express Railway Co. https://www.keikyu.co.jp/ >
Keikyu Corporation's mission is "to create new values and contribute to the development of society through businesses that support urban lifestyles," and we are responding to the diversification of social issues and values by mutually providing value in our "mobility" and "town creation" businesses (platforms) and by creating new value. We aim for the sustainable development of the region and the Keikyu Group.
MIXI, the name of Family Album Mittene, and the related trademarks and logos are trademarks and registered trademarks of MIXI Inc.
Android and Google Play are trademarks of Google LLC.
App name: Family Album: Mite!
Price : Free
Supported OS : [iOS] iOS15.0 or later [Android] Android8.0 or later
How to download: Search for "Mimete" in each store.
iOS]https://apps.apple.com/jp/app/id935672069
Android]https://play.google.com/store/apps/details?id=us.mitene
Official website: [Japanesehttps://mitene.us