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JR East Urban Development to Hold Demonstration Experiment near JR Kawasaki Station for Realization of a New Type of Childcare Service POP UP Commercialization [Seeking alliance partners].

- The following is content from the press release -

(Head Office: Shibuya-ku, Tokyo; President: Hideki Nemoto; hereinafter referred to as "JR East Urban Development"), which manages and operates the elevated railway tracks of JR East, has won the third annual "Lighthouse" competition for new business proposals in cooperation with ReGACY Innovation Group K.K. (Head Office: Chiyoda-ku, Tokyo; Representative Director: Koichi Naruse; hereinafter referred to as "ReGACY") and Mine Co. (Head office: Chiyoda-ku, Tokyo; President: Koichi Naruse; hereinafter "ReGACY") and Mine Inc. (Head office: Yokohama City, Kanagawa Prefecture; President: Akane Uemura; hereinafter "Mine"), and is conducting the commercialization verification of "TAKUJI STATION Takuste, a new childcare support and childcare service provided by the community" in the third "Todai" in-house competition for new business proposals. (Mine.), as part of the third "TODAI" internal competition for new business proposals.

About TAKUJI STATION Takuste

 In a survey conducted by JR East Urban Development targeting the child-rearing generation with preschool children, we received many comments such as "I don't have time alone" and "I tend to put my own plans on the back burner" as common concerns. In addition, when we looked at the utilization rate of temporary childcare services, we found that many people were still concerned about the quality of the services, which led us to believe that the services were not yet well suited for many people.

 We aim to provide safe and secure childcare services and to realize "new childcare support for the community" by making local services more accessible and easy to use during the hours when you leave your child with us.

Taxi projects for the entire community

Childcare Service and Location

The childcare service provided by Takuste is based on the "childcare specializing in temporary childcare" know-how cultivated at min tid mom, a childcare center operated by Mine (store: Tsuzuki-ku, Yokohama), providing parents and children with safe and secure time and services. The three demonstrations will be held at Station Conference Kawasaki, which is directly connected to Kawasaki Station and offers rental meeting rooms and event venues.

About our partners

We have partnered with companies operating in the Kawasaki area that share our belief in the necessity and importance of childcare support. In a demonstration experiment to commercialize the service by the end of this year, we are working to realize "a new type of childcare support for the local community" by offering special benefits to taxicab users.

(In no particular order)
Medirom Corporation|Re.Ra.Ku. https://reraku.jp/ )
JOYFIT (JOYFIT) https://joyfit.jp/ )
LAVA Corporation|Re:bone https://re-bone.com/ )
Tokyu Recreation Corporation|109 Cinemas Kawasaki ( https://109cinemas.net/ )
BIIMA Corporation|BIIMA SPORTS(Japanese only https://biima.co.jp/sports/ )
JR EAST SPORTS CORPORATION|Jexar(Japanese only https://jexer.jp/index.html )

What users said and did while they were left in the first taxidermy demonstration

It was nice to be able to take some time for a couple.
I was hoping to have this kind of service when I was left at the station.
The staff was courteous and made me feel at ease.
Shopping at Lazona and Akachan Honpo
Lunch and window shopping at Atre
Went to a nearby ramen restaurant, followed by a 30-minute massage.

About the Demonstration Experiment

The second and third demonstrations for the commercialization of TAXTE are scheduled to be held in October and November.

 Second session: October 16/17/18 *All 29 groups are full.
 Third session: November 6/7
 Place: Station Conference Kawasaki

We continue to welcome inquiries from corporations and sole proprietors operating businesses in the Kawasaki Station area regarding partnership opportunities. (No fee will be charged for cooperation in the demonstration project.)

About Us

JR East Urban Development Outline
(1) Company name JR East Urban Development Co.
(2) Representative: Hideki Nemoto, President and Representative Director
(3) Date of establishment April 20, 1989
(4) Location Company 13th floor, JR East Headquarters Building, 2-2-2 Yoyogi, Shibuya-ku, Tokyo
(5) HP http://www.jrtk.jp/

ReGACY Innovation Group K.K. Overview
(1) Company name ReGACY Innovation Group K.K.
(2) Representative: Koichi Naruse
(3) Date of establishment February 2, 2022
(4) Location 13th floor, 2-7-1 Otemachi, Chiyoda-ku, Tokyo
(5) HP https://regacy-innovation.com/

Outline of Mine Co.
(1) Company name Mine.
(2) Representative Akane Kamimura, Representative Director
(3) Date of establishment August 2023
(4) Location Company 1-19-10 Nakagawa, Tsuzuki-ku, Yokohama, Kanagawa 224-0001, Japan
(5) HP https://www.mymine.jp