～First in Japan to provide a GPS service for children and watch over children at all stations on the Keikyu Line
- The following is content from the press release -
(Head office: Shibuya-ku, Tokyo; President and Senior Executive Officer CEO: Hiroki Kimura; hereinafter "MIXI") and Keikyu Corporation (Head office: Nishi-ku, Yokohama; President: Yukihiro Kawamata; hereinafter "Keikyu Electric Railway") will launch a new service (hereinafter "this initiative") to notify children of their passage through station gates at all Keikyu Line stations*1 starting with new models of the "Mimemori GPS" service for children to be released in spring 2025. (headquartered in Nishi-ku, Yokohama; President: Yukihiro Kawamata) and Keikyu Electric Railway Co.
This will be the first time in Japan*2 that a railroad company will provide an integrated service that links a GPS service for children with a watch-over service at all stations on all railroad lines.
MIXI, which offers a variety of services to meet the needs of families with children, including the "Family Album Mitane" photo and video sharing application for children and the "Mitane Mimamori GPS" children's GPS service, has noticed a strong need among parents for a "GPS monitoring service for elementary school students" as well as a "ticket gate passing notification service to monitor station usage, a central element of daily life. Keikyu Electric Railway, which is working to create railway lines that are easy to live in and easy to raise children, and MIXI, which offers a variety of services to meet the needs of families with children, including a "GPS service for monitoring children" and "a notification service for passing through ticket gates to monitor the use of stations, which is a central part of daily life" that are in high demand from parents.Business alliance agreement signed on Wednesday, September 25, 2024The project is a joint realization of the two.
In addition to location information confirmation and talk functions, users of the new "Mimane Mimamori GPS" models to be released in the spring of 2025 will be able to have their children's passage through station gates at all Keikyu Line stations detected by newly installed equipment and notified on their parents' smartphones.
MIXI and Keikyu Corporation will develop a highly functional child watch service that meets the needs of the child-rearing generation using the Keikyu Line, and by providing peace of mind, together we will support the growth of children and promote efforts to realize a society in which it is easy to raise children. Details are shown in the Appendix.
*1: 72 stations except Sengakuji station
*2: In "Notification of passing through station gates at all stations on all railroad lines of railroad companies" in the GPS service for children. According to research by Keikyu Corporation.
What is "Mimete Mimamori GPS"?
Mimane Mimamori GPS" is a portable GPS service designed and produced by the "Family Album Mimane" brand, a photo and video sharing application for children. It is a GPS service for children that allows you to check your child's location anytime via a smartphone application simply by giving your child a small and lightweight GPS device. The service was developed based on feedback from 4,173 parents with children ranging from preschoolers (older) to 6th grade elementary school students, who were asked about "services for watching over children.
2. about the station ticket gate passing notification service to be launched this time
MIXI and Keikyu Corporation will launch Japan's first*2 station ticket gate pass notification service for children's GPS service with the new model of "Mimane Mimamori GPS," a GPS service for children, to be released in spring 2025.
This initiative is being undertaken by the Keikyu Group.First child watch serviceThe first two are the following.
(1) Scheme
A gateway near the Keikyu Line station ticket gate detects the passage through the station ticket gate by catching BLE (Bluetooth) radio waves transmitted from the "Mimane Mimamori GPS" and notifies parents' smart phones.
(2) How to use
The following conditions apply to the use of the Keikyu Line Station Ticket Passage Notification Service.
- Purchase of the new "Mimete Mimamori GPS" model to be released in spring 2025.
- Application for "Mimemori GPS" monthly subscription
- Turn on the official Mimamori Spot function (Keikyu Line station ticket gate notification) in the dedicated application.
*There is no additional charge for this service in addition to the regular Mimane Mimamori GPS plan.
(3) Scheduled start date
Around January 2025 "Mimane Mimamori GPS" new model pre-order start scheduled
Around March 2025 Station ticket gate passing notification service scheduled to start
*Detailed start date will be announced separately on the website, etc.
(4) Mittene Mimamori GPS official sales page https://mitene.us/gps
*New models to be released in the spring of 2025 will be announced on the sales page as we get closer to the start date.
MIXI's "Family Album Mitene" and related services
1. "Family Album, See?"
This application allows moms and dads to share photos and videos of their children with invited family members, such as grandparents and relatives. The photos and videos can be uploaded free of charge and without limitation, allowing users to easily share their daily lives with their children, and to comment on their children's smiles and growth, creating affectionate communication among family members. Many families have used this application so far, and the number of users exceeded 20 million* in November 2023.
Total number of registered users of iOS and Android apps and browser version
2. services utilizing photos in the "Family Album Mitene
We are also developing the following services to record family memories using the photos in Mittene.
- 11 free photo prints every month
- Photo book / DVD
- sticker
- New Year's card
3. "Mimane Mimamori GPS" GPS service for children
We are expanding our business domain to include not only photography, but also services that meet the needs of families, especially children.
Childcare Support Policies Developed by the Keikyu Group
Introduce uniform IC fares for children on railroads and buses
(1) Commencement date
Keikyu Corporation: October 1, 2023 / Keihin Kyuko Bus: September 1, 2023
(2) Contents
When using the Keikyu Line and Keihin Kyuko Bus with an IC card for children, the fare is now flat for the entire route.
- Keikyu Electric Railway: 75 yen per ride.
*Additional airport fare of 25 yen will be charged separately. - Keikyu Bus: 100 yen per ride.
Formulation of "Keikyu Group Childcare Support Policy
(1) Contents
Keikyu Group Childcare Support Policy
The Keikyu Group values empathy with the people of the child-rearing generation and is committed to providing a safe and comfortable environment for them to raise their children.
By providing peace of mind, we will work together to create lines that support the growth of children.
(2) URL
https://kids-keikyu.jp/support-policy/support-policy.html
3. launch of "POKAPOKA Keikyu," a website providing information on child-raising along the Keikyu railway line
(1) Date of opening
Monday, November 20, 2023
(2) URL
4. distribution of childcare support WEBCM
Keikyu Electric Railway "Hints for Fun Outings with Children" [Childcare Support Web Commercial] (60 seconds)
URL:https://www.youtube.com/watch?v=VJ0q2_fYOJE the rest
5. operation of facilities and events that enrich the lives of children in the Keikyu Group
- Keikyu Family Railroad Festa
This event will be held at the Kurihama Works, Keikyu Electric Railway's rolling stock plant.
In FY2024, we mainly held events for children to enjoy as child-rearing support events.
- Keikyu Kindergarten, Keikyu Kids Land Nursery School
The Keikyu Group has been involved in the development of child-rearing environments along its rail lines, opening Keikyu Kindergarten (one kindergarten) in 1970 and Keikyu Kids Land Nursery School (eight nursery schools) in 2000.
- Keikyu Museum
This museum offers a variety of exhibits and hands-on experiences, including the Keikyu Deha 230, based on the concept of seeing, touching, and enjoying the "real thing".
The "My Car Factory," where children can experience driving and build their own Plarail® cars, is also popular with children.
- BIGFUN Heiwajima
BIGFUN Heiwajima, operated by Keikyu Development Co., Ltd. of the Keikyu Group, hosted "Hataraku Rides in HEIWAJIMA," an event aimed at fostering children's curiosity and deepening their understanding of traffic safety, disaster prevention, and environmental measures.
In addition, many events for children are held, such as the "Kids' Flea Market" where children can experience and learn about the economy in a children-only environment.
- Private baby care room "mamaro
As part of our efforts to create an attractive town where it is easy to raise children, we are introducing "mamaro," a movable, completely private baby care room in Keikyu Tomioka Station in October 2020 to provide a child care environment for nursing, baby food, and diaper changes.
This is one of the projects to improve the attractiveness of the Tomioka-Nishi and Noumidai areas, where the population is declining and aging, as a "town where everyone wants to live and continue to live" and a "town where it is easy to raise children".
- Keikyu Kids Challenge!
We offer programs that help more children to learn about the charms of the Keikyu rail line, which is full of beautiful nature, rich industry, and other diverse attractions, and that will also help them to grow as children themselves.
We support the growth of children's minds and bodies by stimulating their senses and nurturing their curiosity through "real" occupational and nature experiences that they would not normally have the opportunity to have.
- Miura Forest Project
Keikyu Corporation launched the Miura Forest Project in February 2023 to promote the healthy management of company-owned forests on the Miura Peninsula in the suburbs of cities, with the aim of achieving a sustainable society. The Miura Forest Project, which manages forests in a healthy manner, utilizes forests after thinning to create playgrounds for parents and children with parent-child monitors.
- Workplace placement in educational facilities along the line
We invite kindergartens, nursery schools, and elementary schools along the Keikyu Line to train stations, train inspection areas, bus stations, and the Keikyu Museum for job introductions and work experience.
Outline of each company
1. MIXI Corporation ＜ https://mixi.co.jp/ >
MIXI's mission is to "expand rich communication and wrap the world in happy surprises. With this mission, MIXI provides communication services such as "mixi", "Monster Strike", "Family Album Mitene", and "TIPSTAR" for friends and family members to enjoy together. In the spirit of "User Surprise First," our mission is not just to connect people, but to create places and opportunities to "connect hearts and minds," which leads to deeper, richer communication, and to realize a society that is emotionally and spiritually rich and communicative. We will contribute to the realization of an emotionally rich society in which people can communicate with each other.
Keihin Electric Express Railway Co. https://www.keikyu.co.jp/ >
Keikyu Corporation's mission is "to create new values and contribute to the development of society through businesses that support urban lifestyles," and we are responding to the diversification of social issues and values by mutually providing value in our "mobility" and "town creation" businesses (platforms) and by creating new value. We aim for the sustainable development of the region and the Keikyu Group.
MIXI, the name of Family Album Mittene, and the related trademarks and logos are trademarks and registered trademarks of MIXI Inc.
Android and Google Play are trademarks of Google LLC.
App Name : Family Album: Mite!
Price : Free
Supported OS ：【iOS】 iOS15.0 or later
Android] Android 8.0 or later
How to download: Search for "Mimete" in each store.
[iOS] https://apps.apple.com/jp/app/id935672069
[Android] https://play.google.com/store/apps/details?id=us.mitene
Official site : [Japanesehttps://mitene.us