～The company has a large collection of hints for solving the three major food problems of early childhood, such as "uneven eating," "likes and dislikes," and "eating the same food all the time," which are optimized and presented to the user through the use of AI.
- The following is content from the press release -
The Kufu Company Group has released "Kufu Kids' Gohan," a new website about infant food. The website is a collection of ideas for parents of young children who tend to worry about food, to "make daily meals easier and more enjoyable" by "Kufu Kids' Gohan Supporters" organized by senior mothers and fathers.
Kids' meal
https://kosodate.kufu.jp/kidsgohan
Questionnaire on "Children's Meals" Survey Summary
(1) Nearly 80% of parents are worried about their children's diet. The top concerns are "uneven eating," "likes and dislikes," and "eating the same food all the time.
(2) Over 30% find mealtime with their children "depressing" and about half find it "burdensome"... The average score for happiness is 63.
(1) Nearly 80% of parents are worried about their children's diet. The top concerns are "uneven eating," "likes and dislikes," and "eating the same food all the time.
According to a survey conducted by "Kufu Kids Gohan" in October 2024 among men and women whose first child was between 2 and 7 years old, 76.41% of respondents were concerned about their child's diet, indicating that nearly 80% of mothers and fathers have some concerns about their child's diet.
The most common "problems" that were selected as "very difficult and want to solve immediately" or "difficult and want to solve if possible" were "uneven eating" (82.11 TP6T), "many likes and dislikes" (81.61 TP6T), and "eating the same food all the time/not eating at all" (80.41 TP6T). Eating only the same food" (80.4%) were closely followed by "Eating too much or not eating enough" (80.4%). The results show that many mothers and fathers are troubled by inconsistent eating, with some days eating a lot and other days not eating at all, and picky eaters, who eat only certain foods and have little variation in the foods they can eat. They tend to be somewhat more tolerant of likes and dislikes, with a larger percentage saying they "would like to solve this problem if possible" than other concerns. Conversely, "attitude during meals," such as playful eating, standing and walking during meals, and poor posture, were cited by many as problems they "want to solve right away.
(2) Over 30% find mealtime with their children "depressing" and about half find it "burdensome"... The average score for happiness is 63.
Regarding mealtime with their children, 31.91 TP6T respondents felt "depressed" and 49.41 TP6T respondents felt "burdened". This percentage increases by about 4 points to 35.91 TP6T for "depressed" and 53.81 TP6T for "feel burdened" when the respondents who prepare meals for their children for "every meal" and "almost every meal" are limited to those who do so.
When asked how happy they feel about mealtime with their children, the average score was 63.4 out of 100.
Survey Summary
Research theme: Questionnaire survey on "children's meals
Survey area: Nationwide
Survey participants: 223 men and women (56 men and 167 women) whose first child is between 2 and 7 years old
Survey period: Tuesday, October 8 - Wednesday, October 9, 2024
Survey method: Internet-based survey
Kufu: Kids' Gohan" is full of food ideas for moms and dads of young children!
Kufu Kids Gohan" is a website with tips for solving food-related problems for mothers and fathers raising toddlers from weaning to preschool age.
1) Gathering and disseminating real-life food-related concerns and ideas, including the real-life experiences of senior mothers and fathers.
There are many moms and dads on Instagram who are struggling with their children's food or who have overcome difficult times, and they post information based on their own experiences. Therefore, we have partnered with those who agree with the concept of "Kufu Kids' Gohan" as "Kufu Kids' Gohan Supporters" and made it possible to view the content by age and theme.
(2) Optimize and present collected content to users through the use of AI
The service employs technology that analyzes, categorizes, and recommends content collected through the use of AI and optimizes it for the user while presenting it to them. In addition to solving apparent problems such as uneven eating, likes and dislikes, and picky eaters, the service will also provide latent needs, empathy, and new discoveries to support the daily mealtime experience for parents and children.
How to use "Kufu Kids' Gohan
Easy to check age-appropriate information for children
As children grow, their concerns and problems change. AI analyzes the applicable age range from the contents of the posts and optimizes them using our unique method. From "baby food" to "over 6 years old," users can select their child's age and the most appropriate postings will be displayed.
Likes and dislikes, picky eaters, menu examples, short recipes... Search by the theme you want to see!
I want tips on how to deal with picky eaters," "I want to see what people are actually preparing! I want to know what recipes my child will eat. By narrowing down the search by "age x theme," it is easier to find posts that will be helpful to you.
It also has a unique AI-based recommendation function. It classifies users' search terms and displays recommended hashtags, and recommends similar posts by analyzing and classifying the content of posts, making users want to read more various posts, or even notice latent needs and issues that they themselves are not aware of.
About "Kufu Kids' Gohan
https://kosodate.kufu.jp/kidsgohan
This is a website that collects ideas for infant food to make mealtime more fun for parents and children every day. The contents are linked with "Kufu Kids' Gohan Supporters" consisting of Instagrammers, and the collected contents are optimized and presented to users by utilizing AI, and can be viewed by age group and theme.
About Us
Company name: Kufu Company, Ltd.https://kufu.co.jp/)
Head Office: 23F Mita Kokusai Building, 1-4-28 Mita, Minato-ku, Tokyo 108-0073, Japan
Date of establishment: July 1, 2016
The company aims to provide value that leads to users' independent decision-making and action, while placing the highest priority on convenience and affluence for users in their daily lives and life events, and working to eliminate information gaps and create highly convenient services. The company aims to provide value that leads to proactive decision-making and action by users, while working to create highly convenient services.
Please see below for details on the services offered by the Kufu Company Group, including the flyer and shopping information service "Tokubai" and the household account bookkeeping service "Zaim".
https://kufu.co.jp/company/group
