BTA2024 award-winning products announced

Gakken's "Kaimono Street" application, which allows users to learn the "Money Book" by playing games, is on sale at half price to celebrate the release of the new bill-compatible version!

The 990 yen paid version is 50% off until Sunday, September 8, 2024!

- The following is content from the press release -

(Tokyo, Shinagawa; President & CEO: Toru Goromaru), a group company of Gakken Holdings Inc. (Tokyo, Shinagawa; President & CEO: Hiroaki Miyahara), is commemorating the release of a new bill-compatible version of "Kaimono Street," an educational app for iOS for 4 to 8-year-olds to learn "the basics of money. In celebration of the release of the new version of "Kaimono Street," an educational app for 4 to 8 year olds to learn the "Money Book," the company is offering a half-price sale on the paid version until September 8, 2024.

▲Celebrating the support of the new bill, we are offering a special sale right now!

What is "Kaimono Street", Gakken's money learning application?

Gakken's money learning application "Kaimono Street" is an application that allows users to learn about the different types of money and calculations in small steps through mini-games and a fun storyline that progresses with each purchase, allowing users to learn "how to use money" with a game-like feel.

Kaimono Street, the stage of the game

The game takes place on "Kaimono Street," where many attractive stores and services are gathered, including a kashi shop, a butcher shop, a grocery store, as well as vending machines and gacha machines.

You can learn about the basics of finances through the residents' treats and helping out at the store.

▲Caracter request and shopping at the store.
Learning about money by helping out in the store

The bills that appear in the game are designed by Shibusawa Eiichi, Tsuda Umeko, and Kitasato Shibasaburo on the new bills!

Even with the new bill design, you can learn exactly which bill is how much.

Develop practical skills by manipulating the lifelike money illustrations with your fingers.

You can earn money for doing errands and helping out.

You can earn money by treating residents and helping out at the store. You can earn money to buy items of your choice at the store!

▲Collection of items bought at the store

Children can collect the items they buy at the store with their allowance. There are many fun features that will make your child want to continue working on the game.

▲Episodes to learn about money knowledge

In addition to the types of money and how to calculate it, you will also learn about other aspects of money, such as where to put your allowance, why some coins have holes in them, and so on. and "Why do some coins have a hole in them?

The paid version is 990 yen, but now it is half price, a super deal!

The paid version is the definitive money learning app, offering the full package of the "Money Fundamentals" to be acquired by the age of 7. Please take advantage of this special opportunity to try it out.

Service Overview

Gakken's money learning application "Kaimono Street

■Publication: January 30, 2023
Price: Free (with in-app purchase. (Release of all contents: 990 yen)
Supported devices: iPhone/iPad
■Recommended age: 4 to 8 years old

Gakken Inc.

https://www.corp-gakken.co.jp/

President and Representative Director: Toru Goromaru
Date of incorporation: January 13, 2009 (trade name change on October 1, 2022)
Capital: 50 million yen
Address: 2-11-8 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-8416, Japan
Businesses: publishing and content business, global business, medical and nursing publishing content business,
       Developing preschool, school, and adult businesses, classroom-related businesses, e-commerce/online businesses, and advertising businesses

GAKKEN HOLDINGS CO.,LTD.

https://www.gakken.co.jp/

President and Representative Director: Hiroaki Miyahara
Date of incorporation: March 31, 1947
Capital: 19,817 million yen
Sales: 164.1 billion yen, 75 consolidated subsidiaries (as of September 2023)
     Tokyo Stock Exchange Prime Market Information (Securities Code: 9470)
Address: 2-11-8 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-8510, Japan
Phone number: 03-6431-1001 (main)
Business: Holding company established in 1946 that operates education- and medical welfare-related businesses
      Education: Classroom and tutoring school business, including "Gakken School",
           Publisher of learning materials and other publishing and content business,
           School and school business such as textbooks and nursery supplies, etc.
      Medical and welfare field: Serviced senior housing business,
             Dementia group home project,
             Childcare support services such as nursery schools and school children, etc.
      Global: Activities and operations in more than 150 countries