JTB's in-house new business solicitation system led to the commercialization of a new business.
- The following is content from the press release -
JTB Corporation will begin offering the OYACONET-QUEST® (OYACONET) service, an edutainment (*1) product that allows children to enjoy and learn at home, using their usual excursions and everyday life as the setting, on July 9, 2024. OYACONET-QUEST®" service will be launched on July 9, 2024.
OYACONET" is an interactive educational tool for elementary school students to enjoy and learn about various places, things, and information in the world, Through this service, JTB will provide users with innovative value that overturns the concept of conventional experiences, and the providers of Quest materials will offer new points of contact with families raising children.
Dedicated "OYACONET" website:https://oyaconet-quest.com
Service Overview
OYACONET" is an interactive content that parents and children can enjoy together. OYACONET" is not only for trips and excursions, but also for everyday facilities such as libraries and shopping malls, turning the "inside of the house" into a stage of experience.
The service is supervised by Hidekazu Masakashira (*2), who is involved in various edutainment products. (*2) The supervisor, who is well versed in children's motivation, has incorporated in "OYACONET" the three elements of hands-on activities of "research," "creation," and "experimentation," as well as "mechanisms for children to enjoy" that motivate the experience.
Product Contents
This is what summer vacation is all about!
OYACONET-QUEST Osaru no George Special Edition" for family fun
The first OYACONET home-use product will be available on July 17. In addition to 24 leveled quest cards in a package decorated with Osaru no George (*3), the product also comes with a binder dedicated to Osaru no George.
This time, bingo was adopted as the edutainment mechanism, and the three types of bingo cards have squares for "Help at home" and "Lifestyle" in addition to squares for implementing quests. By having children work on Bingo, the product allows them to experience and help in a variety of ways and solve lifestyle actions all at once. In addition, a "Reward Lottery" with rewards to be implemented at home is provided upon completion of a Bingo to motivate the child.
The contents of the bingo cards and reward raffle tickets can be customized by each family. Talking with parents and children to create a family-original experience kit is another mechanism to create a spiritually enriching time for parents and children.
Price: 1,980 yen (tax included)
Release date: Wednesday, July 17
How to purchase: Will be available on Amazon
Sales quantity: 5,000 units (planned)
Services for Businesses
OYACONET" provides businesses with a new point of contact with families raising children as an opportunity for promotion and branding. OYACONET can be used in a wide range of scenarios, such as product recognition, promotion of attendance, linkage with existing educational programs, and utilization of children's output as marketing data, by turning business activities themselves, such as products, services, and events, into experiences (learning opportunities) for children with the power of edutainment. The program can be used for a wide range of purposes.
Future Outlook
By increasing user membership and expanding JTB original products and business original content, we aim to create an environment in which users can choose from a variety of experiences suitable for their households. Furthermore, after the digitalization of the service, we aim to create a C to C experience platform by acquiring users who create content, further expanding the content, and providing a matching service between experience content and users.
note (supplementary information) symboledutainmentThe term was coined by combining the words "education" and "entertainment" to express the concept of "learning while having fun.
note (supplementary information) symbolHidekazu ShotoBorn in 1983 in Osaka Prefecture. Elementary school teacher. President of Edutainment Education Inc. He was selected as one of the top 10 elementary school teachers in Japan for the Global Teacher Prize 2019 for his problem-solving lessons using the popular game "Minecraft". He is the author of "The World's Top Teachers Teach: An English Textbook to Change Children's Future" (Kodansha).
note (supplementary information) symbolCuban GeorgeGeorge: George was created as a character appearing in the picture book "Curious George" published in 1941 by the American picture book authors Mr. and Mrs. Ray. In Japan, he has been loved by many people since his first book was published in 1954 as part of the "Hitomikomikazaru" series. 2021 will mark the 80th anniversary of the book, and his popularity is further expanding, especially through the development of character products for a wide target audience ranging from children to adults. OYACONET-QUEST has prepared a special edition of "Osaru no George" with the hope that children will challenge everything like the curious George, and that their parents, like the uncle with the yellow hat, will gently watch over them and enjoy the fun together.
Osaru no George Official Site:https://osarunogeorge.jp/
Curious George and related characters, created by Margret and H. A. Rey, are copyrighted and Curious George and related characters, created by Margret and H. A. Rey, are copyrighted and registered by HarperCollins Publishers L.L.C. and used under license.
link
OYACONET-QUEST dedicated website
https://oyaconet-quest.com
OYACONET-QUEST Instagram
https://www.instagram.com/oyaconet_quest_edutainment
Ond media "JTBeing" article
https://www.jtbcorp.jp/jp/jtbeing/2024/07/02.html
For inquiries from the general public, please contact
JTB Planning and Development Produce Center OYACONET-QUEST Office
TEL：03-6704-5527 （9：30～17：30 ※Closed 12/30～1/3 and Sat.)
